{"id":13832,"date":"2017-05-08T04:00:14","date_gmt":"2017-05-08T09:00:14","guid":{"rendered":"https:\/\/www.rocksdigital.com\/?p=13832"},"modified":"2025-06-17T11:23:09","modified_gmt":"2025-06-17T16:23:09","slug":"metrics-instagram","status":"publish","type":"post","link":"https:\/\/www.rocksdigital.com\/metrics-instagram\/","title":{"rendered":"3 Must-Measure Metrics for Instagram"},"content":{"rendered":"
\"Instagram<\/a>
Image Credit \u2013 Prostock-studio\/shutterstock<\/figcaption><\/figure>\n

Facebook bought Instagram<\/a> in 2012, and since then has made some various changes to the platform \u2013 some good and some bad<\/a>, if you ask users and marketers alike.<\/p>\n

In this article, my aim is to cover the basics of Instagram for those who have already ventured to the network but might not be getting the successes they want. We\u2019ll discuss metrics to watch and what they mean, but also help you figure out what is best to do on Instagram with your brand.<\/p>\n

The Best Instagram Metrics for Your Brand<\/h2>\n

Strategy \u2013 First and Foremost<\/span><\/p>\n

Before you can really dive into the platform (like on all other platforms) you need to make sure you have mapped out a strategy! This sounds a lot more complicated than it is, and for some small business owners that are beginners in the realm of marketing, it might sound scary. Hopefully, this is not you. As a business owner, you should be ready to try new things all the time to find out what works for you.<\/p>\n

Now onto strategies. There are a ton of strategies to use on Instagram. Some people have been using the profile page to showcase sales using tools like this one<\/a>. The effect looks pretty cool when you have all those small images making one large one. Just don\u2019t forget that when posting new photos, the arrangement will change these collages. Take a look at Reynold\u2019s Kitchens<\/a>. If you scroll through the whole profile, that table keeps going and going, season to season. Kudos to that marketing team \u2013 too bad they\u2019ve stopped updating.<\/p>\n

Some are using themes. This is a local bike tour account for Tulsa<\/a>. I LOVE that they add the bike to every shot, but it doesn\u2019t have to be the point of focus. Here\u2019s one of those:<\/p>\n

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The king of fish. #Tulsa #Oklahoma #visittulsa #tulsabicycletours #bicycletour #ridetulsa #wabicycles #cycling #takemebacktotulsa #tulsabikeporn #bluedomedistrict #bradyartsdistrict #bicycle #bike #downtowntulsa #cyclinglife #bikelife #tulsaok #tulsatough #tulsafood #bicycles #bicyclelove #instabike #instagood #jenks #igtulsa #mytulsaworld #brokenarrow #owasso<\/a><\/p>\n

A post shared by Tulsa Bicycle Tours (@tulsabicycletours) on