{"id":13513,"date":"2017-04-12T10:54:53","date_gmt":"2017-04-12T15:54:53","guid":{"rendered":"https:\/\/www.rocksdigital.com\/?p=13513"},"modified":"2024-05-13T14:20:39","modified_gmt":"2024-05-13T19:20:39","slug":"damon-gochneaur-rocks-digital-2017","status":"publish","type":"post","link":"https:\/\/www.rocksdigital.com\/damon-gochneaur-rocks-digital-2017\/","title":{"rendered":"Damon Gochneaur Presents Rocks Talk on the Near Me Evolution"},"content":{"rendered":"<p><img decoding=\"async\" class=\"alignright size-full wp-image-13518\" src=\"https:\/\/www.rocksdigital.com\/wp-content\/uploads\/2017\/04\/damon-gochneaur-dallas-seo.jpg\" alt=\"Damon Gochneaur, Dallas Local SEO Expert\" width=\"100%\" srcset=\"https:\/\/www.rocksdigital.com\/wp-content\/uploads\/2017\/04\/damon-gochneaur-dallas-seo.jpg 639w, https:\/\/www.rocksdigital.com\/wp-content\/uploads\/2017\/04\/damon-gochneaur-dallas-seo-300x254.jpg 300w\" sizes=\"(max-width: 639px) 100vw, 639px\" \/>With a background in B2B lead gen and affiliate marketing, Damon Gochneaur, founder of <a href=\"https:\/\/aspiroagency.com\/\" target=\"_blank\" rel=\"noopener\">Aspiro Digital Marketing Agency<\/a>, has spent nearly a decade entrenched in helping businesses get more out of digital. AdWords &amp; Analytics certified, running Facebook ads campaigns since 2008, Damon is platform and channel agnostic, willing to seek out his audience wherever they may roam.<\/p>\n<p>From Lead SEO to Director of Marketing, Damon has worn many hats while spending the last 8 years working with everything from local service businesses to international brands, helping to drive business goals and align marketing spend with ROI and ROAS.<\/p>\n<p>He also cherishes his role as husband to a wonderful wife and father to three kids that never cease to amaze him.<\/p>\n<p><span class=\"calloutred\">Rocks Talk Details<\/span><\/p>\n<h2>The Near Me Evolution<\/h2>\n<p>Nothing in search is static, and that includes user behavior. As technology and media evolve, users are adapting and evolving as well. These changes have created a \u201cnear me\u201d evolution. And in order to compete, local businesses must evolve too.<\/p>\n<p>Near me searches have been one of the largest single sectors of search traffic growth for the last 3 years. This coincides with the mobile tipping point reached in the summer of 2015\u00a0when mobile searches eclipsed desktop searches in the U.S.<\/p>\n<p>In this Rocks Talk, Damon will explore strategies that digital marketers and local businesses must know and employ to compete in this ever-changing &#8220;Near Me Evolution.&#8221;<\/p>\n<div class='tm-tweet-clear'><\/div>\n<div class='tm-click-to-tweet'>\n<div class='tm-ctt-text'><a href='https:\/\/twitter.com\/share?text=.%40DamonGochneaur+to+Present+Rocks+Talk+on+the+Near+Me+Evolution+%23RocksDigital+2017+%23SEO&#038;url=https:\/\/www.rocksdigital.com\/damon-gochneaur-rocks-digital-2017\/' target='_blank'>.@DamonGochneaur to Present Rocks Talk on the Near Me Evolution #RocksDigital 2017 #SEO<\/a><\/div>\n<p><a href='https:\/\/twitter.com\/share?text=.%40DamonGochneaur+to+Present+Rocks+Talk+on+the+Near+Me+Evolution+%23RocksDigital+2017+%23SEO&#038;url=https:\/\/www.rocksdigital.com\/damon-gochneaur-rocks-digital-2017\/' target='_blank' class='tm-ctt-btn'>Click To Tweet<\/a><\/p>\n<div class='tm-ctt-tip'><\/div>\n<\/div>\n<p><a href=\"\/category\/rocks-digital-speakers-2017\/\">Meet the Speakers<\/a>\u00a0|\u00a0<a href=\"\/rocks-digital-sponsors\/\">Meet the Sponsors<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>With a background in B2B lead gen and affiliate marketing, Damon Gochneaur, founder of Aspiro Digital Marketing Agency, has spent nearly a decade entrenched in helping businesses get more out of digital. AdWords &amp; Analytics certified, running Facebook ads campaigns since 2008, Damon is platform and channel agnostic, willing to seek out his audience wherever [&hellip;]<\/p>\n","protected":false},"author":115,"featured_media":13518,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[617,631,618],"tags":[261,620],"class_list":["post-13513","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-rocks-digital-2017-news","category-rocks-talks-2017","category-rocks-digital-speakers-2017","tag-digital-marketing-conference","tag-rocks-digital-2017"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Damon Gochneaur Presents Rocks Talk on the Near Me Evolution &#8211; Rocks Digital<\/title>\n<meta name=\"description\" content=\"Damon Gochneaur explores the &quot;Near Me Evolution&quot; in his Rocks Talk at the 2017 Rocks Digital Marketing Conference in Dallas! 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