{"id":13442,"date":"2017-04-10T04:00:41","date_gmt":"2017-04-10T09:00:41","guid":{"rendered":"https:\/\/www.rocksdigital.com\/?p=13442"},"modified":"2025-06-17T13:11:48","modified_gmt":"2025-06-17T18:11:48","slug":"pinterest-grow-business","status":"publish","type":"post","link":"https:\/\/www.rocksdigital.com\/pinterest-grow-business\/","title":{"rendered":"Pinterest: Should You Use It to Grow Your Business?"},"content":{"rendered":"
\"Pinterest<\/a>
Image Credit \u2013 Happy Zoe\/shutterstock.com<\/figcaption><\/figure>\n

Does your business need to be on Pinterest<\/a>? With too many social platforms and too little time, business owners must ruthlessly prioritize where they spend their time and money. But don\u2019t overlook Pinterest. With over 2 billion searches a month, some find it to be the Holy Grail of social to eCommerce conversions.<\/p>\n

How Pinterest Can Help Your Business Succeed<\/h2>\n

What is Pinterest?<\/h3>\n

Pinterest is a visually-oriented social media platform, designed to appeal to people who like to share or discover items of interest (pins) related to a common theme. It\u2019s more related to personal inspiration and planning than communication.<\/p>\n

\"Should<\/div>\n

Photo: Happy to Wander Travel Blog<\/em><\/p>\n

For example, someone planning a trip might search for related scenic, food and hotel pins, and save them to a board to organize their travel plans. Planning a wedding, party or birth of a child are some of the big lifestyle events popular with Pinterest users. The boards are usually public, so other users comment and save pins they like on their own boards. In a sense, it is a visual bookmarking site.<\/p>\n

About half of Pinterest users are in the US, and 79% are women. Most pinners are under age 40.<\/p>\n

Pinterest Drives Traffic<\/span><\/p>\n

Pinterest has more than 150 million users, and drives more than 5% of all website referral traffic, second only to Facebook. Pinners rank high in purchase intent\u00a0since they use their boards to plan future events like travel, meals or weddings. Research by Millward Brown indicates 93% of pinners have used Pinterest to plan a future purchase. And at $58.95, the average Pinterest referral purchase is higher than Facebook.<\/p>\n

Oh, and here\u2019s a fun fact. The half-life of a Pinterest pin is 1,600 times that of a Facebook post. That means you\u2019ll keep getting engagement for months after you share your pins. That\u2019s because of Pinterest\u2019s superior search capabilities and the fact that information is organized and shared up when relevant to a user.<\/p>\n

Best Business Targets for Pinterest<\/span><\/p>\n

In particular, businesses with a female buyer are a good fit, as well as those that have a strong visual component. For example, recipes, food, travel, and fashion are popular categories on Pinterest.<\/p>\n

So think products over services. And businesses that can link easily to an eCommerce site with stock numbers will find it more useful. So companies like Collin Street Bakery<\/a> or Harry and David will thrive on Pinterest, while a custom caterer may not find it as helpful.<\/p>\n

Pinterest Applications<\/span><\/p>\n

Given that your business is a good fit, here are 5 ways you can use Pinterest to grow your business.<\/p>\n