{"id":13432,"date":"2017-04-10T10:00:59","date_gmt":"2017-04-10T15:00:59","guid":{"rendered":"https:\/\/www.rocksdigital.com\/?p=13432"},"modified":"2024-06-25T13:50:09","modified_gmt":"2024-06-25T18:50:09","slug":"greg-sterling-rocks-digital-2017","status":"publish","type":"post","link":"https:\/\/www.rocksdigital.com\/greg-sterling-rocks-digital-2017\/","title":{"rendered":"The Future of Local Search Presented by Greg Sterling"},"content":{"rendered":"<p><img decoding=\"async\" class=\"alignright size-full wp-image-13434\" src=\"https:\/\/www.rocksdigital.com\/wp-content\/uploads\/2017\/04\/greg-sterling-speaker-lsa.jpg\" alt=\"Greg Sterling to Speak on Future of Local Search and Rocks Digital Marketing Conference 2017 in Dallas\" width=\"100%\" srcset=\"https:\/\/www.rocksdigital.com\/wp-content\/uploads\/2017\/04\/greg-sterling-speaker-lsa.jpg 639w, https:\/\/www.rocksdigital.com\/wp-content\/uploads\/2017\/04\/greg-sterling-speaker-lsa-300x254.jpg 300w\" sizes=\"(max-width: 639px) 100vw, 639px\" \/>Greg Sterling is VP of Strategy &amp; Insights for Local Search Association (LSA). He is also a contributing editor at leading tech blogs Search Engine Land and Marketing Land. He\u2019s been around local digital media for so long he now feels a bit like Yoda. Sterling has been doing research and writing about local search and location-based marketing since 1999. And though he\u2019s not actually an SEO practitioner, he sometimes pretends to be one at conferences.<\/p>\n<p>Previously Sterling was a senior analyst for Opus Research and The Kelsey Group (now BIA\/Kelsey). He was also founding editor at Allbusiness.com and a producer for TechTV. Sterling has a law degree and was a practicing attorney for roughly 10 unhappy years.<\/p>\n<p><span class=\"calloutred\">Presentation Details<\/span><\/p>\n<h2>Big Trends Shaping the Future of (Local) Search<\/h2>\n<p>Search and local digital marketing are changing dramatically right in front of us. A number of big trends will have a significant impact on how consumers find businesses and make buying decisions, and how enterprise and retailers will reach and transact with consumers in the future. These include:<\/p>\n<ul>\n<li>The continuing decline of the desktop<\/li>\n<li>The increasingly transactional nature of mobile<\/li>\n<li>The impact of artificial intelligence<\/li>\n<li>Location analytics<\/li>\n<li>Virtual assistants <em>(as well as messaging and assisted search)<\/em><\/li>\n<\/ul>\n<p>Greg Sterling will discuss these developments, what they mean, and how soon they\u2019re likely to have a practical impact on marketers.<\/p>\n<div class='tm-tweet-clear'><\/div>\n<div class='tm-click-to-tweet'>\n<div class='tm-ctt-text'><a href='https:\/\/twitter.com\/share?text=Explore+%23Trends+Shaping+the+Future+of+Local+%23Search+w%2F+%40gsterling+at+%23RocksDigital+2017&#038;url=https:\/\/www.rocksdigital.com\/greg-sterling-rocks-digital-2017\/' target='_blank'>Explore #Trends Shaping the Future of Local #Search w\/ @gsterling at #RocksDigital 2017<\/a><\/div>\n<p><a href='https:\/\/twitter.com\/share?text=Explore+%23Trends+Shaping+the+Future+of+Local+%23Search+w%2F+%40gsterling+at+%23RocksDigital+2017&#038;url=https:\/\/www.rocksdigital.com\/greg-sterling-rocks-digital-2017\/' target='_blank' class='tm-ctt-btn'>Click To Tweet<\/a><\/p>\n<div class='tm-ctt-tip'><\/div>\n<\/div>\n<p><a href=\"\/category\/rocks-digital-speakers-2017\/\">Meet the Speakers<\/a>\u00a0|\u00a0<a href=\"\/rocks-digital-sponsors\/\">Meet the Sponsors<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Greg Sterling is VP of Strategy &amp; Insights for Local Search Association (LSA). He is also a contributing editor at leading tech blogs Search Engine Land and Marketing Land. He\u2019s been around local digital media for so long he now feels a bit like Yoda. Sterling has been doing research and writing about local search [&hellip;]<\/p>\n","protected":false},"author":115,"featured_media":13434,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[632,617,618],"tags":[627,620],"class_list":["post-13432","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-keynote-2017","category-rocks-digital-2017-news","category-rocks-digital-speakers-2017","tag-digital-marketing-conference-dallas","tag-rocks-digital-2017"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Future of Local Search Presented by Greg Sterling &#8211; Rocks Digital<\/title>\n<meta name=\"description\" content=\"Greg Sterling of Local Search Association to speak at the 2017 Rocks Digital Marketing Conference in Dallas. 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