{"id":13302,"date":"2017-03-30T04:00:24","date_gmt":"2017-03-30T09:00:24","guid":{"rendered":"https:\/\/www.rocksdigital.com\/?p=13302"},"modified":"2025-06-24T10:22:03","modified_gmt":"2025-06-24T15:22:03","slug":"spring-cleaning-online-presence","status":"publish","type":"post","link":"https:\/\/www.rocksdigital.com\/spring-cleaning-online-presence\/","title":{"rendered":"Spring Cleaning Your Online Presence"},"content":{"rendered":"
\"Spring<\/a>
Image Credit \u2013 Muffinelfa\/shutterstock.com<\/figcaption><\/figure>\n

Out with the old, in with the new: the tried and true adage for cleaning house but it can also apply to your online presence<\/a>. This includes your personal or business profile from social media to digital advertisements and everything in between.<\/p>\n

How to Apply Spring Cleaning Principles to Your Online Presence<\/h2>\n

Update Social Profiles to Boost Online Presence<\/h3>\n

When was the last time you updated your LinkedIn, Facebook or Twitter profile pictures? A good rule of thumb is to update your profile picture seasonally<\/a>, so now \u2013\u00a0as we shed turtlenecks and knee-high boots for short sleeves and skirts \u2013 is the perfect time to swap images. Make your updated image session an opportunity to bring in an image specialist for you and your team. Image specialists can be instrumental in helping you not only put your best face forward but to also learn about presentation skills \u2013 online and offline \u2013 and media training.<\/p>\n

The Right Business Images Support Online Presence<\/span><\/p>\n

Ask yourself if it\u2019s time to update your slate of campaign and stock photos used for your site and social media. I recently wrote<\/a> about the importance of adding diversity to your stock images and provided resources of where to get new images. If your images feature 90s-era haircuts \u2013 think about the \u201cRachel\u201d style \u2013 along with poor resolution and dated layout, it may be time to invest in a quality photographer and a campaign that shows your company at its best. New business images are also helpful for promoting content. Once you have strategically planned your business images, you\u2019re less likely to have to dig for the perfect image to accompany blog posts on LinkedIn, Twitter and Facebook, among other channels.<\/p>\n

Need to make the images available to your entire team? Check out Dropbox<\/a> or Google Drive<\/a> for helpful cloud storage solutions.<\/p>\n

Online Presence and Digital Advertising Campaigns<\/span><\/p>\n

Raise your hand if you can\u2019t remember the last time you gave your digital campaign platform a thorough once-over, analyzing spend and return. If you tentatively lifted a finger, don\u2019t worry \u2013 it\u2019s not too late to get right. Let the flowers opening to the spring sunlight inspire you to do the same with your digital advertising. Shed light on what\u2019s working and how you can improve your results through adding or eliminating keywords, specialization in channel, and making strategic changes to advertisements. You might surprise yourself with the results, and end up earning a better return on investment for yourself and\/or your clients.<\/p>\n

<\/div>\n
\n
It’s Time for Spring Cleaning &\u00a0that Includes Your #Online Presence by @veleisap #RocksDigital<\/a><\/div>\n

Click To Tweet<\/a><\/p>\n

<\/div>\n<\/div>\n

What other spring cleaning rituals would you suggest for digital presence?<\/em><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Out with the old, in with the new: the tried and true adage for cleaning house but it can also apply to your online presence. This includes your personal or business profile from social media to digital advertisements and everything in between. How to Apply Spring Cleaning Principles to Your Online Presence Update Social Profiles […]<\/p>\n","protected":false},"author":70,"featured_media":24892,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[402],"tags":[594],"class_list":["post-13302","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding","tag-online-presence"],"yoast_head":"\nSpring Cleaning Your Online Presence | Rocks Digital<\/title>\n<meta name=\"description\" content=\"Refresh your online presence with effective spring cleaning strategies. 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