{"id":13201,"date":"2017-03-15T04:00:21","date_gmt":"2017-03-15T09:00:21","guid":{"rendered":"https:\/\/www.rocksdigital.com\/?p=13201"},"modified":"2025-07-29T12:13:47","modified_gmt":"2025-07-29T17:13:47","slug":"online-reviews-business-success","status":"publish","type":"post","link":"https:\/\/www.rocksdigital.com\/online-reviews-business-success\/","title":{"rendered":"Online Reviews \u2013 Your Business Success Depends on Them"},"content":{"rendered":"
\"Online<\/a>
Image Credit \u2013 Maxx-Studio\/shutterstock.com<\/figcaption><\/figure>\n

When you search for anything online your eyes will most likely be led to those little stars telling you the kind of online reviews<\/a> that a business has been given. It is an automatic response for most people when it comes to search and it applies to restaurants, airlines, products, services, and anything else you can imagine.<\/p>\n

Online Reviews about Your Business Matter to Your Future Customers and to Your Future Success<\/h2>\n

If you don\u2019t believe it, let\u2019s look at some of the statistics listed in an infographic from WebsiteBuilder.org.<\/p>\n

Do Customers Trust Online Reviews?<\/h3>\n

The facts don\u2019t lie. No matter how fantastic you make your product\u2019s description, most consumers are going to turn to reviews before making a buying decision. In fact, positive reviews will boost your sales by 18%. And, if you are looking for conversions, then look no further than user-generated content (UGC), which is customers talking about your products or services. UGC will up your conversion rate by 133%.<\/p>\n

The Effect of Positive and Negative Online Reviews on Your Bottom Line<\/span><\/p>\n

Every business wants those 5 stars after their name and there is a good reason to aim for that. Those little stars mean a lot of business for you. In fact, each star will increase your bottom line by up to 9%, and those positive reviews will also earn you trust and more clicks.<\/p>\n

Negative reviews have a major impact as well because almost a quarter of consumers will not buy from a business that has just one negative review, and that number jumps as the number of negative reviews increases.<\/p>\n

Thinking About Giving Your Business a Boost with Fake Online Reviews \u2013 Think Again!<\/span><\/p>\n

The enormous impact of positive reviews<\/a> can make the idea of creating fake reviews very tempting; however, if you give in to the temptation it will backfire on you. Review sites are always on the lookout for fake reviews and consumers are pretty good at picking them out too. A fake positive review can cause as much damage to a business\u2019 reputation as a legitimate negative review.<\/p>\n

Industries Most Affected by Online Reviews<\/span><\/p>\n

Reviews affect some industries more than others, and those include:<\/p>\n