{"id":13187,"date":"2017-03-14T04:00:58","date_gmt":"2017-03-14T09:00:58","guid":{"rendered":"https:\/\/www.rocksdigital.com\/?p=13187"},"modified":"2025-06-13T13:46:05","modified_gmt":"2025-06-13T18:46:05","slug":"create-unique-brand-voice","status":"publish","type":"post","link":"https:\/\/www.rocksdigital.com\/create-unique-brand-voice\/","title":{"rendered":"How to Create Your Company’s Unique Brand Voice"},"content":{"rendered":"
\"Unique<\/a>
Image Credit \u2013 Sergey Nivens\/shutterstock.com<\/figcaption><\/figure>\n

When people read your website<\/a> copy or your brochure or your billboard, do they hear a strong, successful, and smart brand voice? If your business was a person, who would it be? Bill Gates, Albert Einstein, or maybe Oprah Winfrey?<\/p>\n

What Does Your Brand Voice Say About Your Business?<\/h2>\n

Most business folks say they want a brand voice that\u2019s \u201cfriendly but professional. Smart but not boring or too formal.\u201d Simply put, your business needs a unique brand voice \u2013 something that makes you stand out from the competition and is exclusive to you. It\u2019s all about how you want people to view you, to \u201chear\u201d you, and to think about you. Creating your brand voice actually requires thinking less about you and more about them.<\/p>\n

Think about THEM<\/span><\/p>\n

Obviously, communicating with customers and prospects is your top priority. You should spend a lot of time thinking about what they want to hear from you \u2013 and the writing style that you should use in communicating with them.<\/p>\n

Do you want them to view a Gates-ian or Einstein-ian highly intelligent expert? A trusted, \u201cinvite them into your home\u201d person like Oprah or Martha Stewart? An entertaining, slick-but-cool personality like Richard Branson?<\/p>\n

Of course, you have other audiences to think about as well. Will your brand voice be relevant\/usable when you\u2019re talking to your industry? The press? Any other audiences<\/a> you may need to consider?<\/p>\n

Whatever kind of brand voice you choose, make sure it\u2019s authentic and unique.<\/em><\/p>\n

Look Inward for Brand Voice<\/h3>\n

Now you\u2019re ready to take a good long look at yourself in the mirror. Well, really, it\u2019s taking a look at your company. But sometimes that\u2019s one and the same!<\/p>\n

The big questions:<\/span><\/p>\n