{"id":13040,"date":"2017-02-23T04:00:36","date_gmt":"2017-02-23T10:00:36","guid":{"rendered":"https:\/\/www.rocksdigital.com\/?p=13040"},"modified":"2025-06-24T11:41:14","modified_gmt":"2025-06-24T16:41:14","slug":"video-content-strategy","status":"publish","type":"post","link":"https:\/\/www.rocksdigital.com\/video-content-strategy\/","title":{"rendered":"How to Create a Tiered Video Content Strategy"},"content":{"rendered":"
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Image Credit \u2013 weedezign\/shutterstock.com<\/figcaption><\/figure>\n

We have all heard the phrase by now that \u201cContent is King<\/a>,\u201d and that statement includes images and video content too, not only text. Content is why search began on the \u201cworld wide web,\u201d and all content must be produced. But do not think just any digital content will get you positioned correctly in the minds of your prospects and clients.<\/p>\n

Create Quality Over Quantity in Your Video Content Strategy<\/h2>\n

As the legendary basketball coach John Wooden said, \u201cDon\u2019t mistake activity with achievement.\u201d Quality online or digital content that gets results is based on a well-thought-out strategy, is created using quality production techniques, and is promoted to a well-targeted audience.<\/p>\n

We have all heard the saying that a picture is worth a thousand words; well, Forrester researcher Dr. James McQuivey estimates that one minute of video is equal to 1.8 million words.<\/p>\n

Seconds Count: Video Content Viewing Habits<\/h3>\n

10 seconds<\/strong> \u2013 That\u2019s how long you have to grab the attention of viewers in a video marketing clip. According to research by Visible Measures, 20% of your viewers will click away from a video in 10 seconds or fewer. Get to the point of the video quickly, then explain the who, what, where, why.<\/p>\n

2 minutes<\/strong> \u2013 You\u2019ll lose about 1\/3 of your viewers by 30 seconds, 45% of them by 1 minute and almost 60% by 2 minutes. And those numbers remain the same no matter how long the video is. We encourage our clients to create content between 45 to 90 seconds in length. If the message takes longer than that, it needs to be broken up into multiple videos.<\/p>\n

5 minutes<\/strong> \u2013\u00ad\u00ad\u00ad While desktop viewers tend to stick with videos for 2 minutes or less, mobile users<\/a> seem to have a longer attention span. iPhone users tend to watch for about 2.4 minutes. Android users give a video 3 minutes. iPad users have the longest attention spans of all, sticking with a web video for an average of 5 minutes.<\/p>\n

Video Content Delivers Measurable Results<\/span><\/p>\n

75% of executives surveyed told Forbes that they watch work-related videos on business websites at least once a week. The results breakdown:<\/p>\n