{"id":13030,"date":"2017-02-22T04:00:40","date_gmt":"2017-02-22T10:00:40","guid":{"rendered":"https:\/\/www.rocksdigital.com\/?p=13030"},"modified":"2025-06-17T09:53:24","modified_gmt":"2025-06-17T14:53:24","slug":"launch-business-blog","status":"publish","type":"post","link":"https:\/\/www.rocksdigital.com\/launch-business-blog\/","title":{"rendered":"How to Launch Your Business Blog with 4 Quick Posts"},"content":{"rendered":"<figure id=\"attachment_25167\" aria-describedby=\"caption-attachment-25167\" style=\"width: 1000px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.rocksdigital.com\/wp-content\/uploads\/2017\/02\/Start-a-Business-Blog-1.jpg\"><img fetchpriority=\"high\" decoding=\"async\" class=\"size-full wp-image-25167\" src=\"https:\/\/www.rocksdigital.com\/wp-content\/uploads\/2017\/02\/Start-a-Business-Blog-1.jpg\" alt=\"Business Blog Launch\" width=\"1000\" height=\"668\" srcset=\"https:\/\/www.rocksdigital.com\/wp-content\/uploads\/2017\/02\/Start-a-Business-Blog-1.jpg 1000w, https:\/\/www.rocksdigital.com\/wp-content\/uploads\/2017\/02\/Start-a-Business-Blog-1-300x200.jpg 300w, https:\/\/www.rocksdigital.com\/wp-content\/uploads\/2017\/02\/Start-a-Business-Blog-1-768x513.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/a><figcaption id=\"caption-attachment-25167\" class=\"wp-caption-text\">Image Credit \u2013 Syda Productions\/shutterstock.com<\/figcaption><\/figure>\n<p>There is a big difference between writing a personal blog and writing your business <a href=\"https:\/\/www.rocksdigital.com\/blog-posts-length\/\">blog<\/a>. Your personal blog? Say whatever you want. Post whenever you feel like it. No pressure! Your business blog? A whole different story. You have lots of things to consider:<\/p>\n<ul>\n<li>How do I get started?<\/li>\n<li>What do I write about?<\/li>\n<li>How long should a blog post be?<\/li>\n<li>How often should I post?<\/li>\n<\/ul>\n<h2>4 Posts that Will Get Your Business Blog Started<\/h2>\n<p><strong><em>\u201cStarting a blog for fun is fun. But starting a blog for your business \u2013 that\u2019s work.\u201d ~ Harley David Rubin<\/em><\/strong><\/p>\n<p>Without a plan, you\u2019re probably better off not even publishing a blog. It\u2019ll make you and your company look careless, clueless and disorganized. (Pro Tip: That\u2019s NOT how you want to appear.) Luckily, Your Friendly Neighborhood Social Media Guru Ninja Visionary\u2122 is here to help. These 4 blog posts will help you get your blog up and running with minimal effort.<\/p>\n<h3>#1 Introduce Your Business Blog<\/h3>\n<p>This one\u2019s pretty self-explanatory. Your first post should be a brief \u201cwelcome to our blog\u201d post, including a description of your company and what you do. Just cover the main points in a few short paragraphs.<\/p>\n<ul>\n<li>Welcome to our blog!<\/li>\n<li>We\u2019re Company X, and we make the finest widgets in town.<\/li>\n<li>I\u2019m [NAME], and I\u2019m the founder of Company X. Thanks for visiting our blog!<\/li>\n<li>Here\u2019s what you can expect from our future posts.<\/li>\n<li>Please subscribe to get the latest news, insights and exclusive offers.<\/li>\n<\/ul>\n<p>And that\u2019s it! You\u2019ve gotten your blog off the virtual ground! Take a break, you deserve it.<\/p>\n<p><span class=\"callout\">#2 An Exclusive Offer<\/span><\/p>\n<p>To begin <a href=\"https:\/\/www.searchenginejournal.com\/from-content-to-conversion-how-to-move-your-audience-from-blog-to-buyer\/179497\/\" target=\"_blank\" rel=\"noopener\">getting subscribers<\/a>, give them a reason to subscribe in the first place \u2013 and maybe even follow you on social media. Promote a discount or special offer that\u2019s exclusive to subscribers \u2013 and make it worth their while.<\/p>\n<p><span class=\"callout\">A Few Ideas for Exclusive Offers<\/span><\/p>\n<ul>\n<li>15% off your first purchase if you\u2019re a subscriber to our blog.<\/li>\n<li>5% off every purchase if you connect on Facebook, Twitter, etc.<\/li>\n<li>20% off your first purchase if you\u2019re a blog subscriber and social media fan.<\/li>\n<\/ul>\n<p>So, they give you a chance, they save money, and you build an audience of customers and prospects. Wins all around!<\/p>\n<p><span class=\"callout\">#3 An Industry News\/Trends Business Blog<\/span><\/p>\n<p>Think of someone in your industry or a business leader that you admire \u2013 maybe even someone that you follow on social media, attend their lectures, read their blogs, etc. Why can\u2019t YOU be that person?<\/p>\n<ul>\n<li>Find an important news item for your industry.<br \/>\nMaybe you saw an article written somewhere about a change\/breakthrough\/etc. \u2013 and offer your opinions on it. Is it good, bad, scary, incredible? Why? Do you have experience with it?<\/li>\n<\/ul>\n<ul>\n<li>Pick an industry trend.<br \/>\nIt could be technological, managerial, etc. \u2013 and write a few paragraphs about why it\u2019s good, bad, scary or incredible.<\/li>\n<\/ul>\n<p>Your readers will see you as an engaged influencer and important person, and that kind of respect turns prospects into fans and customers.<\/p>\n<p><span class=\"callout\">#4 A Holiday\/Seasonal Post <\/span><\/p>\n<p>A quick \u201chappy holiday\u201d message shows you care and humanizes you as a company. It doesn\u2019t even have to be the big holidays \u2013 something smaller like Groundhog Day or even National Peanut Butter &amp; Jelly Day can make for a fun blog post.<\/p>\n<p>And there\u2019s no shortage of those kinds of opportunities \u2013 there\u2019s literally a holiday every day. (Just Google \u201c<a href=\"https:\/\/www.timeanddate.com\/holidays\/fun\/\" target=\"_blank\" rel=\"noopener\">list of fun holidays<\/a>.\u201d) Plus, you can always create a unique offer based on a seasonal or holiday theme!<\/p>\n<p><strong><em>Congratulations, you\u2019re a business blogger!<\/em><\/strong><\/p>\n<p>Yes, it can be that easy. Of course, if you\u2019re too busy to post regularly, you may need to outsource the writing to a pro. Just make sure you put some thought into it. Plan out the next few months, or even the whole year if you\u2019re feeling productive. A post every week or two is about right for most businesses.<\/p>\n<p>In essence, I\u2019ve just given you a month or two of blog ideas that you can get done pretty quickly. Find a nice <a href=\"https:\/\/www.rocksdigital.com\/best-free-social-media-image-sites\/\">image<\/a> (you can find royalty-free stuff to use, or just take your own photos) to go with the content, and you\u2019re on your way!<\/p>\n<div class='tm-tweet-clear'><\/div>\n<div class='tm-click-to-tweet'>\n<div class='tm-ctt-text'><a href='https:\/\/twitter.com\/share?text=How+to+Start+Your+%23Business+%23Blog+with+Just+4+Posts+by+%40HDRubin+%23RocksDigital&#038;url=https:\/\/www.rocksdigital.com\/launch-business-blog\/' target='_blank'>How to Start Your #Business #Blog with Just 4 Posts by @HDRubin #RocksDigital<\/a><\/div>\n<p><a href='https:\/\/twitter.com\/share?text=How+to+Start+Your+%23Business+%23Blog+with+Just+4+Posts+by+%40HDRubin+%23RocksDigital&#038;url=https:\/\/www.rocksdigital.com\/launch-business-blog\/' target='_blank' class='tm-ctt-btn'>Click To Tweet<\/a><\/p>\n<div class='tm-ctt-tip'><\/div>\n<\/div>\n<p><strong><em>Have any fun stories about launching your business blog? Feel free to post in the comments below. And please share this blog with your social networks if you found it interesting!<\/em><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>There is a big difference between writing a personal blog and writing your business blog. Your personal blog? Say whatever you want. Post whenever you feel like it. No pressure! Your business blog? A whole different story. You have lots of things to consider: How do I get started? What do I write about? How [&hellip;]<\/p>\n","protected":false},"author":60,"featured_media":25167,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[402],"tags":[369],"class_list":["post-13030","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding","tag-blog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Launch Your Business Blog with 4 Quick Posts | Rocks Digital<\/title>\n<meta name=\"description\" content=\"Kickstart your business blog with expert tips on creating impactful posts. 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