{"id":13021,"date":"2017-02-21T04:00:38","date_gmt":"2017-02-21T10:00:38","guid":{"rendered":"https:\/\/www.rocksdigital.com\/?p=13021"},"modified":"2025-06-16T12:57:43","modified_gmt":"2025-06-16T17:57:43","slug":"expertise-small-business","status":"publish","type":"post","link":"https:\/\/www.rocksdigital.com\/expertise-small-business\/","title":{"rendered":"Expertise \u2013 What Small Business Owners Need Most"},"content":{"rendered":"<figure id=\"attachment_25169\" aria-describedby=\"caption-attachment-25169\" style=\"width: 1000px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.rocksdigital.com\/wp-content\/uploads\/2017\/02\/Small-business-expertise-1.jpg\"><img fetchpriority=\"high\" decoding=\"async\" class=\"size-full wp-image-25169\" src=\"https:\/\/www.rocksdigital.com\/wp-content\/uploads\/2017\/02\/Small-business-expertise-1.jpg\" alt=\"Small Business Expertise\" width=\"1000\" height=\"668\" srcset=\"https:\/\/www.rocksdigital.com\/wp-content\/uploads\/2017\/02\/Small-business-expertise-1.jpg 1000w, https:\/\/www.rocksdigital.com\/wp-content\/uploads\/2017\/02\/Small-business-expertise-1-300x200.jpg 300w, https:\/\/www.rocksdigital.com\/wp-content\/uploads\/2017\/02\/Small-business-expertise-1-768x513.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/a><figcaption id=\"caption-attachment-25169\" class=\"wp-caption-text\">Image Credit \u2013 Tiko Aramyan\/shutterstock.com<\/figcaption><\/figure>\n<p>There are many theories about what is required to develop a highly successful, profitable <a href=\"https:\/\/www.rocksdigital.com\/small-business-tools\/\">small business<\/a>. Beyond the most obvious things \u2013 e.g., time and money, I believe that the thing most small business owners need in order to be successful is expertise.<\/p>\n<h2>Where Small Business Owners Can Find Expertise<\/h2>\n<p>Let\u2019s face it. No matter how smart and well-rounded we might be, there\u2019s just no way any of us can be experts in all of the functional areas of a business. The requirements are much too vast and the expertise required in sales, marketing, accounting\/finance, customer service, HR, etc. just too diverse.<\/p>\n<p>If you examine the landscape of most small businesses today, particularly in the early stages, the most pressing needs for additional expertise fall into the following areas.<\/p>\n<ul>\n<li>Sales &amp; Marketing<\/li>\n<li>Creative Services<\/li>\n<li>Website Design<\/li>\n<li>Social Media<\/li>\n<li>Accounting<\/li>\n<li>Staffing<\/li>\n<\/ul>\n<h3>Outsourcing: An Effective Tool for Small Business<\/h3>\n<p>When evaluating the need for additional expertise, the subject of insourcing versus <a href=\"https:\/\/www.rocksdigital.com\/outsource-business-tasks\/\">outsourcing<\/a> should come into play. Insourcing is typically done from within the company\u2019s own operational infrastructure, while outsourcing uses external resources to perform work where the expertise does not currently reside in-house. Small businesses typically outsource accounting, creative services, customer service, HR, benefits and payroll, and IT and website design for both timing and cost considerations.<\/p>\n<p><strong><em>So, where does a small business owner go to get the additional expertise that is needed to fill the gaps?<\/em><\/strong><\/p>\n<p>Before you can answer this question, it\u2019s important to have done a realistic assessment of your core strengths and the additional needs of the business. Ask yourself the following \u2026 \u201cWhat are you really good at in the context of the daily operation of the business, and what else is needed to support current and future business needs?\u201d Once you have identified and prioritized both the short- and long-term requirements, then you\u2019ll be in a better position to source additional expertise where it is needed most.<\/p>\n<p><span class=\"callout\">Like Any Team, Small Business Can Profit from Coaching<\/span><\/p>\n<p>I would highly recommend that you complete the required <a href=\"https:\/\/www.entrepreneur.com\/growing-a-business\/answer-these-questions-to-know-what-your-business-needs-to\/279320\" target=\"_blank\" rel=\"noopener\">business needs assessment<\/a> with a business coach. Particularly, if they have in-depth experience working with other small business owners to develop and grow their businesses. In most instances, a business coach will already have access to many of the external resources needed to address the expertise gaps, so you don\u2019t have to do extensive research on your own to find them.<\/p>\n<p>Your local city will have a number of resources for businesses which can provide or lead you to services, support, and peers. These resources include important organizations to consider for additional expertise when and where any small business may need it.<\/p>\n<p><span class=\"callout\">Organizations with Expertise Resources<\/span><\/p>\n<ul>\n<li>Chamber of Commerce<\/li>\n<li>Networking Groups<\/li>\n<li>Better Business Bureau<\/li>\n<li><a href=\"https:\/\/www.sba.gov\/\" target=\"_blank\" rel=\"noopener\">Small Business Administration<\/a><\/li>\n<li>Trade Associations<\/li>\n<li>SCORE<\/li>\n<li>City Economic Development Office<\/li>\n<li>Colleges and Universities<\/li>\n<li>Business Incubators and VCs<\/li>\n<\/ul>\n<p><span class=\"callout\">Finding the Right Experts for Small Business Needs<\/span><\/p>\n<p>The good news is there is an abundance of great resources out there with the expertise and willingness to help you move your business forward and address the gaps. The challenge will be to determine the what, when and who best fits your business needs. This is why relying upon a business coach, mentor or trusted advisor for assistance in this process is important.<\/p>\n<p>So, don\u2019t go it alone, get help.<\/p>\n<div class='tm-tweet-clear'><\/div>\n<div class='tm-click-to-tweet'>\n<div class='tm-ctt-text'><a href='https:\/\/twitter.com\/share?text=Where+a+Small+%23Business+Can+Find+Expertise+When+They+Need+It+by+%40TresCoach+%23RocksDigital+%23SMB&#038;url=https:\/\/www.rocksdigital.com\/expertise-small-business\/' target='_blank'>Where a Small #Business Can Find Expertise When They Need It by @TresCoach #RocksDigital #SMB<\/a><\/div>\n<p><a href='https:\/\/twitter.com\/share?text=Where+a+Small+%23Business+Can+Find+Expertise+When+They+Need+It+by+%40TresCoach+%23RocksDigital+%23SMB&#038;url=https:\/\/www.rocksdigital.com\/expertise-small-business\/' target='_blank' class='tm-ctt-btn'>Click To Tweet<\/a><\/p>\n<div class='tm-ctt-tip'><\/div>\n<\/div>\n<p><strong><em>Where do you find expertise when you need it? <\/em><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>There are many theories about what is required to develop a highly successful, profitable small business. Beyond the most obvious things \u2013 e.g., time and money, I believe that the thing most small business owners need in order to be successful is expertise. Where Small Business Owners Can Find Expertise Let\u2019s face it. No matter [&hellip;]<\/p>\n","protected":false},"author":27,"featured_media":25169,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[68],"tags":[310],"class_list":["post-13021","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-development","tag-small-business"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Expertise \u2013 What Small Business Owners Need Most | Rocks Digital<\/title>\n<meta name=\"description\" content=\"Gain the expertise needed to boost your small business with Rocks Digital. Call (214) 989-7549 to explore our digital marketing solutions.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.rocksdigital.com\/expertise-small-business\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Expertise \u2013 What Small Business Owners Need Most | Rocks Digital\" \/>\n<meta property=\"og:description\" content=\"Gain the expertise needed to boost your small business with Rocks Digital. Call (214) 989-7549 to explore our digital marketing solutions.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.rocksdigital.com\/expertise-small-business\/\" \/>\n<meta property=\"og:site_name\" content=\"Rocks Digital\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/facebook.com\/rocksdigitalmarketing\" \/>\n<meta property=\"article:published_time\" content=\"2017-02-21T10:00:38+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-16T17:57:43+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.rocksdigital.com\/wp-content\/uploads\/2017\/02\/Small-business-expertise-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"668\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"John Carroll\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Expertise \u2013 What Small Business Owners Need Most by @TresCoach via @RocksDigital\" \/>\n<meta name=\"twitter:description\" content=\"Gain the expertise needed to boost your small business with Rocks Digital. Call (214) 989-7549 to explore our digital marketing solutions.\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.rocksdigital.com\/wp-content\/uploads\/2017\/02\/Small-business-expertise-1.jpg\" \/>\n<meta name=\"twitter:creator\" content=\"@rocksdigital\" \/>\n<meta name=\"twitter:site\" content=\"@rocksdigital\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"John Carroll\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.rocksdigital.com\\\/expertise-small-business\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.rocksdigital.com\\\/expertise-small-business\\\/\"},\"author\":{\"name\":\"John Carroll\",\"@id\":\"https:\\\/\\\/www.rocksdigital.com\\\/#\\\/schema\\\/person\\\/06155b00b4887e46613a2eac1146cbbd\"},\"headline\":\"Expertise \u2013 What Small Business Owners Need Most\",\"datePublished\":\"2017-02-21T10:00:38+00:00\",\"dateModified\":\"2025-06-16T17:57:43+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.rocksdigital.com\\\/expertise-small-business\\\/\"},\"wordCount\":601,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.rocksdigital.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.rocksdigital.com\\\/expertise-small-business\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.rocksdigital.com\\\/wp-content\\\/uploads\\\/2017\\\/02\\\/Small-business-expertise-1.jpg\",\"keywords\":[\"small business\"],\"articleSection\":[\"Business Development\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.rocksdigital.com\\\/expertise-small-business\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.rocksdigital.com\\\/expertise-small-business\\\/\",\"url\":\"https:\\\/\\\/www.rocksdigital.com\\\/expertise-small-business\\\/\",\"name\":\"Expertise \u2013 What Small Business Owners Need Most | Rocks Digital\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.rocksdigital.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.rocksdigital.com\\\/expertise-small-business\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.rocksdigital.com\\\/expertise-small-business\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.rocksdigital.com\\\/wp-content\\\/uploads\\\/2017\\\/02\\\/Small-business-expertise-1.jpg\",\"datePublished\":\"2017-02-21T10:00:38+00:00\",\"dateModified\":\"2025-06-16T17:57:43+00:00\",\"description\":\"Gain the expertise needed to boost your small business with Rocks Digital. Call (214) 989-7549 to explore our digital marketing solutions.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.rocksdigital.com\\\/expertise-small-business\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.rocksdigital.com\\\/expertise-small-business\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.rocksdigital.com\\\/expertise-small-business\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.rocksdigital.com\\\/wp-content\\\/uploads\\\/2017\\\/02\\\/Small-business-expertise-1.jpg\",\"contentUrl\":\"https:\\\/\\\/www.rocksdigital.com\\\/wp-content\\\/uploads\\\/2017\\\/02\\\/Small-business-expertise-1.jpg\",\"width\":1000,\"height\":668,\"caption\":\"Image Credit \u2013 Tiko Aramyan\\\/shutterstock.com\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.rocksdigital.com\\\/expertise-small-business\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.rocksdigital.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Expertise \u2013 What Small Business Owners Need Most\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.rocksdigital.com\\\/#website\",\"url\":\"https:\\\/\\\/www.rocksdigital.com\\\/\",\"name\":\"Rocks Digital\",\"description\":\"We ROCK Digital Marketing\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.rocksdigital.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.rocksdigital.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.rocksdigital.com\\\/#organization\",\"name\":\"Rocks Digital Marketing\",\"url\":\"https:\\\/\\\/www.rocksdigital.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.rocksdigital.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.rocksdigital.com\\\/wp-content\\\/uploads\\\/2020\\\/09\\\/logo.png\",\"contentUrl\":\"https:\\\/\\\/www.rocksdigital.com\\\/wp-content\\\/uploads\\\/2020\\\/09\\\/logo.png\",\"width\":198,\"height\":97,\"caption\":\"Rocks Digital Marketing\"},\"image\":{\"@id\":\"https:\\\/\\\/www.rocksdigital.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/facebook.com\\\/rocksdigitalmarketing\",\"https:\\\/\\\/x.com\\\/rocksdigital\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/rocks-digital\",\"https:\\\/\\\/www.instagram.com\\\/rocks_digital\\\/\",\"https:\\\/\\\/www.youtube.com\\\/@Rocksdigital\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.rocksdigital.com\\\/#\\\/schema\\\/person\\\/06155b00b4887e46613a2eac1146cbbd\",\"name\":\"John Carroll\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.rocksdigital.com\\\/wp-content\\\/litespeed\\\/avatar\\\/a477d6929a683d3a4f1bc6047df3710f.jpg?ver=1777690804\",\"url\":\"https:\\\/\\\/www.rocksdigital.com\\\/wp-content\\\/litespeed\\\/avatar\\\/a477d6929a683d3a4f1bc6047df3710f.jpg?ver=1777690804\",\"contentUrl\":\"https:\\\/\\\/www.rocksdigital.com\\\/wp-content\\\/litespeed\\\/avatar\\\/a477d6929a683d3a4f1bc6047df3710f.jpg?ver=1777690804\",\"caption\":\"John Carroll\"},\"description\":\"John Carroll is a Business and Leadership Strategist, Best-Selling Author, Blogger &amp; Speaker. Top 100 Leadership Expert to Follow. Who's writing your story today?\",\"url\":\"https:\\\/\\\/www.rocksdigital.com\\\/author\\\/john-carroll\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Expertise \u2013 What Small Business Owners Need Most | Rocks Digital","description":"Gain the expertise needed to boost your small business with Rocks Digital. Call (214) 989-7549 to explore our digital marketing solutions.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.rocksdigital.com\/expertise-small-business\/","og_locale":"en_US","og_type":"article","og_title":"Expertise \u2013 What Small Business Owners Need Most | Rocks Digital","og_description":"Gain the expertise needed to boost your small business with Rocks Digital. Call (214) 989-7549 to explore our digital marketing solutions.","og_url":"https:\/\/www.rocksdigital.com\/expertise-small-business\/","og_site_name":"Rocks Digital","article_publisher":"https:\/\/facebook.com\/rocksdigitalmarketing","article_published_time":"2017-02-21T10:00:38+00:00","article_modified_time":"2025-06-16T17:57:43+00:00","og_image":[{"width":1000,"height":668,"url":"https:\/\/www.rocksdigital.com\/wp-content\/uploads\/2017\/02\/Small-business-expertise-1.jpg","type":"image\/jpeg"}],"author":"John Carroll","twitter_card":"summary_large_image","twitter_title":"Expertise \u2013 What Small Business Owners Need Most by @TresCoach via @RocksDigital","twitter_description":"Gain the expertise needed to boost your small business with Rocks Digital. Call (214) 989-7549 to explore our digital marketing solutions.","twitter_image":"https:\/\/www.rocksdigital.com\/wp-content\/uploads\/2017\/02\/Small-business-expertise-1.jpg","twitter_creator":"@rocksdigital","twitter_site":"@rocksdigital","twitter_misc":{"Written by":"John Carroll","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.rocksdigital.com\/expertise-small-business\/#article","isPartOf":{"@id":"https:\/\/www.rocksdigital.com\/expertise-small-business\/"},"author":{"name":"John Carroll","@id":"https:\/\/www.rocksdigital.com\/#\/schema\/person\/06155b00b4887e46613a2eac1146cbbd"},"headline":"Expertise \u2013 What Small Business Owners Need Most","datePublished":"2017-02-21T10:00:38+00:00","dateModified":"2025-06-16T17:57:43+00:00","mainEntityOfPage":{"@id":"https:\/\/www.rocksdigital.com\/expertise-small-business\/"},"wordCount":601,"commentCount":0,"publisher":{"@id":"https:\/\/www.rocksdigital.com\/#organization"},"image":{"@id":"https:\/\/www.rocksdigital.com\/expertise-small-business\/#primaryimage"},"thumbnailUrl":"https:\/\/www.rocksdigital.com\/wp-content\/uploads\/2017\/02\/Small-business-expertise-1.jpg","keywords":["small business"],"articleSection":["Business Development"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.rocksdigital.com\/expertise-small-business\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.rocksdigital.com\/expertise-small-business\/","url":"https:\/\/www.rocksdigital.com\/expertise-small-business\/","name":"Expertise \u2013 What Small Business Owners Need Most | Rocks Digital","isPartOf":{"@id":"https:\/\/www.rocksdigital.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.rocksdigital.com\/expertise-small-business\/#primaryimage"},"image":{"@id":"https:\/\/www.rocksdigital.com\/expertise-small-business\/#primaryimage"},"thumbnailUrl":"https:\/\/www.rocksdigital.com\/wp-content\/uploads\/2017\/02\/Small-business-expertise-1.jpg","datePublished":"2017-02-21T10:00:38+00:00","dateModified":"2025-06-16T17:57:43+00:00","description":"Gain the expertise needed to boost your small business with Rocks Digital. Call (214) 989-7549 to explore our digital marketing solutions.","breadcrumb":{"@id":"https:\/\/www.rocksdigital.com\/expertise-small-business\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.rocksdigital.com\/expertise-small-business\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.rocksdigital.com\/expertise-small-business\/#primaryimage","url":"https:\/\/www.rocksdigital.com\/wp-content\/uploads\/2017\/02\/Small-business-expertise-1.jpg","contentUrl":"https:\/\/www.rocksdigital.com\/wp-content\/uploads\/2017\/02\/Small-business-expertise-1.jpg","width":1000,"height":668,"caption":"Image Credit \u2013 Tiko Aramyan\/shutterstock.com"},{"@type":"BreadcrumbList","@id":"https:\/\/www.rocksdigital.com\/expertise-small-business\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.rocksdigital.com\/"},{"@type":"ListItem","position":2,"name":"Expertise \u2013 What Small Business Owners Need Most"}]},{"@type":"WebSite","@id":"https:\/\/www.rocksdigital.com\/#website","url":"https:\/\/www.rocksdigital.com\/","name":"Rocks Digital","description":"We ROCK Digital Marketing","publisher":{"@id":"https:\/\/www.rocksdigital.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.rocksdigital.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.rocksdigital.com\/#organization","name":"Rocks Digital Marketing","url":"https:\/\/www.rocksdigital.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.rocksdigital.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.rocksdigital.com\/wp-content\/uploads\/2020\/09\/logo.png","contentUrl":"https:\/\/www.rocksdigital.com\/wp-content\/uploads\/2020\/09\/logo.png","width":198,"height":97,"caption":"Rocks Digital Marketing"},"image":{"@id":"https:\/\/www.rocksdigital.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/facebook.com\/rocksdigitalmarketing","https:\/\/x.com\/rocksdigital","https:\/\/www.linkedin.com\/company\/rocks-digital","https:\/\/www.instagram.com\/rocks_digital\/","https:\/\/www.youtube.com\/@Rocksdigital"]},{"@type":"Person","@id":"https:\/\/www.rocksdigital.com\/#\/schema\/person\/06155b00b4887e46613a2eac1146cbbd","name":"John Carroll","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.rocksdigital.com\/wp-content\/litespeed\/avatar\/a477d6929a683d3a4f1bc6047df3710f.jpg?ver=1777690804","url":"https:\/\/www.rocksdigital.com\/wp-content\/litespeed\/avatar\/a477d6929a683d3a4f1bc6047df3710f.jpg?ver=1777690804","contentUrl":"https:\/\/www.rocksdigital.com\/wp-content\/litespeed\/avatar\/a477d6929a683d3a4f1bc6047df3710f.jpg?ver=1777690804","caption":"John Carroll"},"description":"John Carroll is a Business and Leadership Strategist, Best-Selling Author, Blogger &amp; Speaker. Top 100 Leadership Expert to Follow. Who's writing your story today?","url":"https:\/\/www.rocksdigital.com\/author\/john-carroll\/"}]}},"_links":{"self":[{"href":"https:\/\/www.rocksdigital.com\/wp-json\/wp\/v2\/posts\/13021","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.rocksdigital.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.rocksdigital.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.rocksdigital.com\/wp-json\/wp\/v2\/users\/27"}],"replies":[{"embeddable":true,"href":"https:\/\/www.rocksdigital.com\/wp-json\/wp\/v2\/comments?post=13021"}],"version-history":[{"count":0,"href":"https:\/\/www.rocksdigital.com\/wp-json\/wp\/v2\/posts\/13021\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.rocksdigital.com\/wp-json\/wp\/v2\/media\/25169"}],"wp:attachment":[{"href":"https:\/\/www.rocksdigital.com\/wp-json\/wp\/v2\/media?parent=13021"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.rocksdigital.com\/wp-json\/wp\/v2\/categories?post=13021"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.rocksdigital.com\/wp-json\/wp\/v2\/tags?post=13021"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}