{"id":12946,"date":"2017-02-07T04:00:36","date_gmt":"2017-02-07T10:00:36","guid":{"rendered":"https:\/\/www.rocksdigital.com\/?p=12946"},"modified":"2025-06-16T13:01:43","modified_gmt":"2025-06-16T18:01:43","slug":"facebook-live-social-media-valentine","status":"publish","type":"post","link":"https:\/\/www.rocksdigital.com\/facebook-live-social-media-valentine\/","title":{"rendered":"Facebook Live \u2013 Could It Be Your New Social Media Valentine?"},"content":{"rendered":"
\"Facebook<\/a>
Image Credit \u2013 Cosmin Sava\/shutterstock.com<\/figcaption><\/figure>\n

If you are looking for a new love to add to your social media strategy<\/a>, Facebook Live might be it. There is no doubt that Facebook Live can be a great tool, and I love to promote great tools, but there are a few things you should consider before using it.<\/p>\n

Tips on Adding Facebook Live to Your Marketing Strategy<\/h2>\n

When considering a new social media tool, you shouldn\u2019t feel like you MUST use it just because \u201ceveryone else is doing it.\u201d Instead, determine if it will be a good fit for your overall social media marketing<\/a> strategy. You should also consider if it is something that your audience will (potentially) really enjoy\u00a0and if you are comfortable with video. If all those are answered with a yes, then it is time for you to start adding Facebook Live to your marketing strategy.<\/p>\n

Some Things to Remember When Getting Started with Facebook Live<\/h3>\n

Pick a Single Topic and Try to Stay On Track<\/span><\/p>\n

Sure, you can have fun and be somewhat spontaneous, but remember that you\u2019re representing your brand and you want to look like you have your ducks in a row.<\/p>\n

Start by Writing a Good Description<\/span><\/p>\n

That will help you to focus on your topic. You are, however, able to edit after the fact if you get an amazing comment that takes your video in a direction you hadn\u2019t planned, but it doesn\u2019t hurt to have that intriguing description written to compel people to join you live.<\/p>\n

Make Sure to Check Your Surroundings <\/span><\/p>\n

The best video in the world can be ruined by poor audio. Also, if you\u2019re filming in your home office, check what\u2019s up on your computer screen and laying out on your desk \u2013\u00a0you don\u2019t want to accidentally expose confidential information. (And how many times have you seen that cringeworthy selfie someone took in the bathroom that revealed they weren\u2019t wearing pants or something? DON\u2019T BE THAT GUY!!)<\/p>\n

Anticipate the Unexpected During Your Broadcast<\/span><\/p>\n

Try to anticipate what might happen during your broadcast if you are out and about and in an uncontrolled environment. Could be something as benign as a photobomb \u2026 could be something like an unexpected question that will force you to think on your feet. Again, remember that you\u2019re representing your brand<\/a>!<\/p>\n

A Facebook Live Broadcast Should Not Be a Commercial<\/span><\/p>\n

One of the key things you want to remember is that Facebook Live should not be used as if it\u2019s a commercial for your business. It\u2019s certainly OK to talk about your business\u00a0but make your content something that will be interesting to people. They\u2019ll be more likely to tune in again if they found what you shared useful and informative.<\/p>\n

Other Things to Consider When Using Facebook Live<\/span><\/p>\n

Now you have some of the basics, what are some other things you want to consider? Remember, this is still social media.<\/p>\n