{"id":12877,"date":"2017-01-25T10:45:47","date_gmt":"2017-01-25T16:45:47","guid":{"rendered":"https:\/\/www.rocksdigital.com\/?p=12877"},"modified":"2025-06-17T11:48:57","modified_gmt":"2025-06-17T16:48:57","slug":"mobile-stats-consumer-needs","status":"publish","type":"post","link":"https:\/\/www.rocksdigital.com\/mobile-stats-consumer-needs\/","title":{"rendered":"Mobile Stats Reveal Precisely Where Business Can Meet Consumer Needs"},"content":{"rendered":"
\"Mobile<\/a>
Image Credit \u2013 fizkes\/shutterstock.com<\/figcaption><\/figure>\n

Businesses that want to capitalize on mobile marketing<\/a> should think about when their customers are most likely to be online, how mobile impacts purchasing decisions, and how they can offer a more user-friendly mobile experience. The more a business knows about these consumer behaviors, the better it can leverage those behaviors to connect with potential customers.<\/p>\n

When it comes to understanding the growing reliance on smartphones, businesses should consider both how and when their audience is connected.<\/p>\n

Mobile Facts and Consumer Behavior<\/h2>\n

1. How Often Do Consumers Check Their Phones?<\/span><\/p>\n

There\u2019s no doubt that smartphones are an integral part of daily life for mobile users. But just how much time do we spend on our phones each day?<\/p>\n

The average consumer checks their smartphone 150 times per day<\/strong>. This year, American adults are expected to spend just under six hours each day on digital media. Of that screen time, adult consumers will spend over half (about 3 hours and 15 minutes daily) on mobile devices.<\/p>\n

Additionally, 65% of all searches are performed on mobile devices, placing desktop on the backburner in terms of search as well as overall use.<\/p>\n

2. When Does Mobile Activity Peak?<\/span><\/p>\n

\u00a0<\/strong>What do half of all people do first thing in the morning? Here\u2019s a hint: it\u2019s not saying good morning to their partner.<\/p>\n

A recent study found that 61% of smartphone users check their phones within five minutes of waking up<\/em> each morning. If that doesn\u2019t tell business owners where consumers\u2019 place their priorities, I\u2019m not sure what will. That same study also found that within 30 minutes of waking up, 88% of smartphone owners check their phones and almost everyone \u2013 96% of users to be exact \u2013 checks their phone within the first hour of their day.<\/p>\n

Additionally, 74% of people check their phones about 15 minutes before going to bed at night.<\/p>\n

3. How Heavily Does Mobile Impact Consumer Decisions?<\/span><\/p>\n

\u00a0<\/strong>You and I both know that mobile devices influence choices in just about every aspect of our lives, from what we eat and where we shop to what we buy and how much we spend. Consumers rely on information found on mobile devices (such as online reviews, social media recommendations, and Google searches to compare similar products and prices) when making a good deal of their purchasing decisions. These are known as micro-moments<\/a>.<\/p>\n

Here are a few stats that demonstrate just how powerful mobile and these micro-moments can be when it comes to influencing consumer choices:<\/p>\n