{"id":12689,"date":"2017-01-06T04:00:06","date_gmt":"2017-01-06T10:00:06","guid":{"rendered":"https:\/\/www.rocksdigital.com\/?p=12689"},"modified":"2025-07-29T13:00:06","modified_gmt":"2025-07-29T18:00:06","slug":"user-generated-content","status":"publish","type":"post","link":"https:\/\/www.rocksdigital.com\/user-generated-content\/","title":{"rendered":"3 Ways to Boost Online Sales with User-Generated Content"},"content":{"rendered":"
\"User-Generated<\/a>
Image Credit \u2013 marekuliasz\/shutterstock.com<\/figcaption><\/figure>\n

Before examining the opportunities found within user-generated content, ask yourself this: On a basic level, what do you need to do to boost sales? Gain more attention. And how do you gain more attention? Produce noteworthy content<\/a>.<\/p>\n

Produce User-Generated Content to Boost Online Sales<\/h2>\n

Creating awesome content can be inspired by a lot of different factors. But where does the good stuff that engages your audience really come from? You? Your team? An agency?<\/p>\n

What about from your audience themselves? Did you know that up to 70% of consumers place things like friends\u2019 recommendations and peer reviews above professionally written content produced by brands?<\/p>\n

\"consumers<\/div>\n

More and more companies are starting to pick up on the fact that user-generated content (UGC) is extremely valuable and can even be more effective in driving sales than the content they produce in-house, especially when the target audience consists of millennials.<\/p>\n

Let\u2019s take a look at some ways you can leverage UGC to increase your online sales.<\/p>\n

Publicize Customer Experiences with User-Generated Content<\/h3>\n

Promoting your brand through customers\u2019 experiences with your products or services is one of the best ways of building trust. And regardless of how you do it, it should always work to tell a captivating story. GoPro has perhaps some of the best examples of powerful customer storytelling; their product is literally a content creation machine.<\/p>\n

While there are countless other retailers who sell video cameras, no other company has truly utilized the device\u2019s full potential like GoPro.<\/p>\n

Their website has a \u201cWatch\u201d channel feature in which customers can submit videos of extraordinary experiences they\u2019ve captured on their GoPro cameras.<\/p>\n

\"GoPro<\/div>\n

 <\/p>\n

By doing this, GoPro has essentially turned their customers into their marketing team. The reason this content strategy is so successful is because it dives deeper into the idea of shooting videos over just owning a camera. It explores the profound reason people buy them in the first place. Generally speaking, the motivation to buy a camera is to share your experiences with the world. GoPro\u2019s Watch Channel not only provides an outlet for their customers, but the epic content also encourages other visitors<\/em> to create their own<\/em> GoPro experiences.<\/p>\n

To give you an idea of the success of this strategy, around 6,000 GoPro tagged videos are uploaded each day!<\/p>\n

If you want to use UGC to drive sales \u00e0 la GoPro, ask yourself:<\/p>\n