{"id":12661,"date":"2017-01-04T04:00:18","date_gmt":"2017-01-04T10:00:18","guid":{"rendered":"https:\/\/www.rocksdigital.com\/?p=12661"},"modified":"2025-06-17T11:53:06","modified_gmt":"2025-06-17T16:53:06","slug":"never-post-on-social-media","status":"publish","type":"post","link":"https:\/\/www.rocksdigital.com\/never-post-on-social-media\/","title":{"rendered":"10 Things Business Owners Should NEVER Post on Social Media"},"content":{"rendered":"<figure id=\"attachment_25384\" aria-describedby=\"caption-attachment-25384\" style=\"width: 1000px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.rocksdigital.com\/wp-content\/uploads\/2017\/01\/Things-to-never-post-on-Business-Social-Media-1.jpg\"><img fetchpriority=\"high\" decoding=\"async\" class=\"size-full wp-image-25384\" src=\"https:\/\/www.rocksdigital.com\/wp-content\/uploads\/2017\/01\/Things-to-never-post-on-Business-Social-Media-1.jpg\" alt=\"Things to never post on Business Social Media\" width=\"1000\" height=\"668\" srcset=\"https:\/\/www.rocksdigital.com\/wp-content\/uploads\/2017\/01\/Things-to-never-post-on-Business-Social-Media-1.jpg 1000w, https:\/\/www.rocksdigital.com\/wp-content\/uploads\/2017\/01\/Things-to-never-post-on-Business-Social-Media-1-300x200.jpg 300w, https:\/\/www.rocksdigital.com\/wp-content\/uploads\/2017\/01\/Things-to-never-post-on-Business-Social-Media-1-768x513.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/a><figcaption id=\"caption-attachment-25384\" class=\"wp-caption-text\">Image Credit \u2013 Nicoleta Ionescu\/shutterstock.com<\/figcaption><\/figure>\n<p>I\u2019m not here to tell you how to run your personal <a href=\"https:\/\/www.rocksdigital.com\/survival-plan\/\">social media<\/a> accounts. You can say what you want, share what you want, and \u201cLike\u201d and \u201cRetweet\u201d and \u201cShare\u201d whatever posts you want. You can also do the same on your business social media accounts &#8230; if, that is, you\u2019d like to offend people, lose customers, go out of business, and enter bankruptcy. OK, that may be a bit over-the-top \u2014 but it can happen and sometimes does. One errant Facebook post or Tweet and a business is in the news for all the wrong reasons and their reputation is ruined.<\/p>\n<h2>10 Things You Shouldn&#8217;t Post on Business Social Media<\/h2>\n<p>I\u2019m about to give you my best recommendations \u2014 as a professional communicator for 20+ years, and a social media aficionado for the past decade \u2014 for things that you as a business owner should <strong>never<\/strong> post on social media.<\/p>\n<h3>But first, the Golden Rules of Social Media &#8230;<\/h3>\n<p>I go by two Golden Rules for social media posting. Each has been attributed to many people, but whoever said them isn\u2019t what\u2019s important here \u2014 their messages are:<\/p>\n<ul>\n<li><strong>Post on social media as if your grandma is reading.<br \/>\n<\/strong>Just take a moment to think about that sweet old lady (and all the sweet old ladies with internet access). Would you be OK with her reading that stuff you\u2019re about to post?<\/li>\n<li><strong>The things you post can live forever on the internet \u2014 even if you delete it.<em><br \/>\n<\/em><\/strong>People can take a screenshot of your post before you get the chance to remove it, and if it\u2019s been up long enough, the various web archive sites might even capture your post for all eternity. Is that post going to be a proud part of your company\u2019s reputation and legacy?<\/li>\n<\/ul>\n<p><span class=\"callout\">And now &#8230;<\/span><\/p>\n<p>As promised, my list of 10 things business owners should never post on social media.<\/p>\n<p><span class=\"callout\">1. No Politics<\/span><\/p>\n<p>If we learned nothing else from 2016, we learned that a LOT of our country is polarized. With so many people on extreme ends of the political spectrum, alienating potential customers is more common than ever. But just because you disagree on politics doesn\u2019t mean you can\u2019t do business with each other.<\/p>\n<p><span class=\"callout\">2. No Religious Posts<\/span><\/p>\n<p>Religion is a deeply personal thing, and while you might find strong support among others who share your faith, you probably wouldn\u2019t start talking about religion in a face-to-face sales pitch (unless it was pitching a religious organization).<\/p>\n<p><span class=\"callout\">3. No Overly Silly Stuff<\/span><\/p>\n<p>While humor has its place and everyone loves a good LOL on social media, there\u2019s a fine line between \u201chere\u2019s <a href=\"https:\/\/www.searchenginejournal.com\/gif-seo-best-practices\/384364\/\" target=\"_blank\" rel=\"noopener\">a witty look at our industry<\/a>\u201d and \u201chere\u2019s a guy passing gas to the tune of We Will Rock You.\u201d We all have different tastes when it comes to comedy, and what\u2019s funny to you might have a potential customer unfollowing you, unfriending you, and seeking out your competition.<\/p>\n<p><span class=\"callout\">4. Nothing Too Personal<\/span><\/p>\n<p>OK, the occasional happy news is fine. But your personal stuff belongs on your personal account. So, share a photo of your new baby or grandchild visiting you at your office, but draw the line at posting that pic of the big salad you had for lunch or that selfie of you with the giant beer at the 4th of July BBQ.<\/p>\n<p><span class=\"callout\">5. No Negative Posts About Customers\/Clients<\/span><\/p>\n<p>Keep it classy. Even if your business relationship is over (and it wasn\u2019t amicable), it\u2019s simply not worth making public statements or arguing online. Of course, if they\u2019re posting about you, dealing with that is a whole other <a href=\"https:\/\/www.rocksdigital.com\/reputation-management-repairing-safeguarding-your-brand-online\/\">Rocks Digital article<\/a>.<\/p>\n<p><span class=\"callout\">6. Too Much About You and Your Business and Your Products\/Services<\/span><\/p>\n<p>That\u2019s a lot of \u201cyou\u201d and \u201cyour\u201d right there, which is more of a monologue and less of a conversation engaging with your friends and followers. (Which is, by and large, the point of social media.) So, break up all of those posts about you, you and you by sharing blogs from other industry leaders or big thinkers, news from industry websites and publications, etc.<\/p>\n<p><span class=\"callout\">7. Posts with Typos and Errors<\/span><\/p>\n<p>Seriously, run a spellcheck. It takes like a minute. But remember that the spellcheck function doesn\u2019t catch everything. For example, if you bear your soul and peak someone\u2019s interest, you might realize that those two verbs I just used are the wrong words. (\u201cBare\u201d and \u201cpique\u201d for you kids playing at home.) If you can\u2019t re-read your post, find someone with \u201ca good eye\u201d and bribe them with coffee or snacks or free red markers to review it.<\/p>\n<p><span class=\"callout\">8. Scheduled Posts<\/span><\/p>\n<p>While I understand them from a practical standpoint, I loathe scheduled posts \u2014 mostly because I\u2019ve seen what can happen when they go wrong. (Spoiler Alert: It ain\u2019t pretty.) You never know when a clever Tweet about your new organic weed killer product that you scheduled for Wednesday morning will go out right after Tuesday night\u2019s news report that organic weed killers don\u2019t work and are actually destroying the planet.<\/p>\n<p><span class=\"callout\">9. NSFW Posts<\/span><\/p>\n<p>If it\u2019s \u201cNot Safe For Work\u201d, it sure Isn\u2019t safe for your business social media account.<\/p>\n<p><span class=\"callout\">10. Anything That Might Make You Look Unprofessional, Ignorant, or Insensitive.<\/span><\/p>\n<p>This pretty much encapsulates the two Golden Rules above. Just think of Grandma, and remember that once you click Send or Share or Post or Tweet, it\u2019s out there \u2014 potentially forever. Your <a href=\"https:\/\/www.advicelocal.com\/blog\/optimize-social-networks-for-local-seo\/\" target=\"_blank\" rel=\"noopener\">business social media<\/a> accounts need to be taken seriously as your business itself.<\/p>\n<p><span class=\"callout\">So Finally, When Posting on Social Media &#8230;<\/span><\/p>\n<p>Let common sense prevail. Treat your business social media accounts as important communications vehicles that can be just as essential to your sales and marketing efforts as any other media.<\/p>\n<p>Have a happy New Year \u2014 and safe posting!<\/p>\n<div class='tm-tweet-clear'><\/div>\n<div class='tm-click-to-tweet'>\n<div class='tm-ctt-text'><a href='https:\/\/twitter.com\/share?text=Learn+the+10+Things+a+%23Business+Should+Not+Post+on+%23SocialMedia+by+%40HDRubin+%23RocksDigital&#038;url=https:\/\/www.rocksdigital.com\/never-post-on-social-media\/' target='_blank'>Learn the 10 Things a #Business Should Not Post on #SocialMedia by @HDRubin #RocksDigital<\/a><\/div>\n<p><a href='https:\/\/twitter.com\/share?text=Learn+the+10+Things+a+%23Business+Should+Not+Post+on+%23SocialMedia+by+%40HDRubin+%23RocksDigital&#038;url=https:\/\/www.rocksdigital.com\/never-post-on-social-media\/' target='_blank' class='tm-ctt-btn'>Click To Tweet<\/a><\/p>\n<div class='tm-ctt-tip'><\/div>\n<\/div>\n<p><strong><em>Do you have any \u201cDon\u2019t Post This\u201d ideas or stories? Feel free to share in the comments below. And please share this blog with your social networks if you found it interesting!<\/em><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>I\u2019m not here to tell you how to run your personal social media accounts. You can say what you want, share what you want, and \u201cLike\u201d and \u201cRetweet\u201d and \u201cShare\u201d whatever posts you want. You can also do the same on your business social media accounts &#8230; if, that is, you\u2019d like to offend people, [&hellip;]<\/p>\n","protected":false},"author":60,"featured_media":25384,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[56],"tags":[79],"class_list":["post-12661","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social","tag-social-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>10 Things Business Owners Should NEVER Post on Social Media<\/title>\n<meta name=\"description\" content=\"Discover 10 crucial social media mistakes to avoid for business success. 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