{"id":12322,"date":"2016-11-30T04:00:47","date_gmt":"2016-11-30T10:00:47","guid":{"rendered":"https:\/\/www.rocksdigital.com\/?p=12322"},"modified":"2021-06-07T09:55:54","modified_gmt":"2021-06-07T14:55:54","slug":"5-things-marketer-needs-holidays","status":"publish","type":"post","link":"https:\/\/www.rocksdigital.com\/5-things-marketer-needs-holidays\/","title":{"rendered":"5 Things Every Marketer Needs To Consider During the Holidays"},"content":{"rendered":"
\"Holiday<\/a>
Image Credit \u2013 Olha Yefimova\/shutterstock.com<\/figcaption><\/figure>\n

If you\u2019re a marketer, advertiser or entrepreneur who\u2019s ever written a 12-month marketing plan<\/a>, you\u2019ve likely started by outlining the plan month by month \u2014 taking into account the usual vacations and holidays. Look back: have holiday marketing efforts been a part of your strategy, or just a holiday from marketing?<\/p>\n

5 Reasons to Ramp Up Your Holiday Marketing<\/h2>\n

Traditionally, marketing efforts \u201cslow down\u201d during spring break\/Easter break, summer vacations, Thanksgiving and the December holiday season \u2014 unless you\u2019re in retail, of course.<\/p>\n

\u201cOnce again, we come to the Holiday Season \u2014 a deeply religious time that each of us observes, in his own way, by going to the mall of his choice.\u201d <\/em><\/strong>\u2014 Dave Barry<\/p>\n

With those last two holidays in mind, many marketers don\u2019t even bother planning any tactics during November and December. Whether you\u2019re going to do more or less during these busy months, you\u2019ll want to take a look at these five things every marketer needs to consider during the holidays:<\/p>\n

1. Competitors cutting back on marketing is a golden opportunity for your own holiday marketing.<\/span><\/p>\n

Any time your competition is out of sight and out of mind for your target audience<\/a>, you have the chance to grab their attention. And let\u2019s be real, even the most committed family members still do work-related things on their smartphones during holiday gatherings.<\/p>\n

Few of us completely \u201cdisconnect\u201d \u2014 so why not reach out? You never know when a prospective customer, full of holiday cheer, might read your email or social post and decide to learn more about you.<\/p>\n

2. Budget priorities change during this time of year. <\/span><\/p>\n

From bonuses and raises to holiday parties and bills due by December 31, end-of-year costs can add up. Plus, with next year\u2019s budget plans staring people in the face, budgets can become a fearsome opponent.<\/p>\n

So maybe you should develop some special offers, discounts, referral rewards programs, or any other kind of cost-saving opportunity. You just might be perceived as an empathetic friend or even a hero \u2014 as well as someone worthy of a new customer.<\/p>\n

3. Your holiday marketing might help people deal with the added stress of the season.<\/h3>\n

Many people are dealing with a lot during this time of year, especially on a personal level. They\u2019re shopping for presents, preparing for family visits, traveling through crowded freeways or train stations or airports, etc. How can you help them?<\/p>\n

Perhaps you\u2019ve already made plans to help with special savings offers, like we mentioned in #2. But what can you do beyond financial incentives? Here are some thought-starters:<\/p>\n