{"id":12216,"date":"2016-11-23T04:00:46","date_gmt":"2016-11-23T10:00:46","guid":{"rendered":"https:\/\/www.rocksdigital.com\/?p=12216"},"modified":"2025-06-13T13:34:27","modified_gmt":"2025-06-13T18:34:27","slug":"content-marketing-collaboration","status":"publish","type":"post","link":"https:\/\/www.rocksdigital.com\/content-marketing-collaboration\/","title":{"rendered":"5 Ways To Maximize Team Effort for Content Marketing Collaboration"},"content":{"rendered":"
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Image Credit \u2013 LeonidKos\/shutterstock.com<\/figcaption><\/figure>\n

When you\u2019re working in a small business getting a project or initiative off the ground<\/a> requires all hands on deck, and content marketing collaboration is no exception. If you want to achieve a scalable and sustainable content marketing process, getting the rest of your team involved is essential.<\/p>\n

How to Maximize Content Marketing Collaboration<\/strong><\/h2>\n

I\u2019m the Product Marketing Manager at Glasshat, a small business based in Sydney, and for the past six months I\u2019ve been working on creating and promoting content for business. In this post, I\u2019ve outlined a few successful strategies I\u2019ve used to help me build a collaborative process and reap the benefits of scalable content creation.<\/p>\n

1. Make sure your team knows the WHY.<\/span><\/p>\n

Before encouraging the team to get stuck into creating content for the blog I found that it was really important to explain the why<\/em> behind the time and effort that\u2019s being invested. Aligning the team with the rationale behind why content marketing collaboration is important, along with the goals that we want to achieve, means that the team was on board with what I was trying to achieve from day one.<\/p>\n

Rather than send an email around asking people to share my latest blog post, I decided to host a team workshop one afternoon. Blocking out an hour every week gave people the chance to ask questions, look at examples and get familiar with some of the tools I use to help me create content. To make it easier I\u2019d suggest breaking your group sessions into smaller sessions as it can be quite a lot of information to take in at once. For example, one lunchtime I held a session on \u201chow to write a killer blog post\u201d.<\/p>\n

It might seem like an investment of time from your end to begin with, but once you get a stream of quality blog posts you can use it\u2019s worth it.<\/p>\n

2. Make sure everyone is clear on WHAT you want to achieve.<\/span><\/p>\n

Sharing the targets I was looking to reach with the rest of the team has been a great way to motivate others to contribute. Being able to show the progress we\u2019re making in our content marketing collaboration helps other members of the team to see that their extra effort is paying off for us.<\/p>\n

Some of the metrics I share on a monthly basis include:<\/p>\n