{"id":12187,"date":"2016-11-21T04:00:12","date_gmt":"2016-11-21T10:00:12","guid":{"rendered":"https:\/\/www.rocksdigital.com\/?p=12187"},"modified":"2025-06-13T13:27:00","modified_gmt":"2025-06-13T18:27:00","slug":"content-copy-length","status":"publish","type":"post","link":"https:\/\/www.rocksdigital.com\/content-copy-length\/","title":{"rendered":"Does Content Copy Length Motivate or Immobilize Your Readers?"},"content":{"rendered":"
\"Content<\/a>
Image Credit \u2013 Tuan_Azizi\/shutterstock.com<\/figcaption><\/figure>\n

Yes, that\u2019s the question \u2013 a question about content copy length<\/a> that\u2019s been asked over and over again: Should I write long copy or short copy?<\/p>\n

More often than not, I hear many of my writing clients say, \u201cOur prospects are busy and they won\u2019t read long copy.\u201d My response is usually: If your message resonates with them they will read on.<\/strong><\/p>\n

\u201cJust Right\u201d Content Copy Length<\/h2>\n

And, I add that it\u2019s important to write as much as you need to in order to get your message across. When the content of your copy pushes prospects\u2019 buttons and reveals a solution that makes their lives and\/or jobs easier, it motivates them to take action.<\/p>\n

I was therefore stoked when I came across the infographic by Neil Patel called \u201cHow much copy should you write on your homepage?\u201d posted on QuickSprout\u2019s blog.<\/p>\n

I was thrilled to see the section that said, \u201cMake the page as long as it needs to be. It requires as much copy as is necessary to help people complete the task at hand.\u201d This gem is in alignment with my own philosophy of writing copy.<\/p>\n

Content Copy Length Guidelines Also Apply To Print<\/span><\/p>\n

Plus, I love that Neil referred to my mentor, Gene Schwartz, and his States of Awareness I shared here on the Rocks Digital blog<\/a> and which are also covered in Chapter 3 of my book, Millionaire Marketing on a Shoestring Budget<\/a>\u2122.<\/em><\/p>\n

While Neil\u2019s post refers to homepage content, I will add that these guidelines apply to print materials such as direct mail sales letters as well. When you\u2019re looking at sales pages (vs. \u201chome\u201d pages), you may find those that run on and on (i.e., printed out it might be 15\u201320 pages) can get cumbersome indeed.<\/p>\n

When you sit down to write your own copy, always keep your<\/em> goal and your<\/em> audience in mind. Then turn to some of the points highlighted in this infographic. Use them as guidelines, and you should do just fine.<\/p>\n

<\/div>\n
\n
What is the right #content copy length? @DebraJason gives you the answer! #Marketing #RocksDigital<\/a><\/div>\n

Click To Tweet<\/a><\/p>\n

<\/div>\n<\/div>\n

Have a tip you want to share about copy length? What has worked for you? Long or short? Please comment below<\/strong>.<\/strong><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Yes, that\u2019s the question \u2013 a question about content copy length that\u2019s been asked over and over again: Should I write long copy or short copy? More often than not, I hear many of my writing clients say, \u201cOur prospects are busy and they won\u2019t read long copy.\u201d My response is usually: If your message […]<\/p>\n","protected":false},"author":34,"featured_media":26432,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[402],"tags":[70],"class_list":["post-12187","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding","tag-content-marketing"],"yoast_head":"\nDoes Content Copy Length Motivate or Immobilize Your Readers?<\/title>\n<meta name=\"description\" content=\"Explore Debra Jason's insights on the ideal content length for effective marketing. 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