{"id":12158,"date":"2016-11-17T04:00:47","date_gmt":"2016-11-17T10:00:47","guid":{"rendered":"https:\/\/www.rocksdigital.com\/?p=12158"},"modified":"2025-06-24T11:42:11","modified_gmt":"2025-06-24T16:42:11","slug":"virtual-reality-marketing","status":"publish","type":"post","link":"https:\/\/www.rocksdigital.com\/virtual-reality-marketing\/","title":{"rendered":"Virtual Reality Marketing \u2013 Fad or Future Reality?"},"content":{"rendered":"
\"Virtual<\/a>
Image Credit \u2013 MONOPOLY919\/shutterstock.com<\/figcaption><\/figure>\n

Since I talked about Artificial Intelligence last time<\/a>, today let\u2019s take a look at what\u2019s going on in the world of Virtual Reality and how it\u2019s being used for marketing. Virtual Reality (VR) is still fairly new technology but it will advance in the coming months and years to become more widely used. If things continue on the present path, the Virtual Reality\/Augmented Reality markets will be worth billions by 2020.<\/p>\n

The idea behind using Virtual Reality in marketing is to allow the potential customer\/client to become immersed in the user experience. Not surprisingly, the automotive industry uses this technology quite frequently with the aim of giving the customer the experience of driving one of their vehicles before ever taking the car off the lot.<\/p>\n

Virtual Reality for Everyone?<\/h2>\n

But you\u2019re an SMB, not a giant corporation with a huge budget, you protest! Well, there are still ways to put Virtual Reality experiences to work for you<\/a>, one of the easiest being to employ 360 video. Made to capture everything around the operator, 360 videos provide the experience of what it\u2019s like to use the product. While most immersive when using a VR headset, 360 video is also adaptable to mobile and computer screens. The customer\/client uses the mouse or their finger to \u201clook around\u201d as the user experience is happening.<\/p>\n

This technology can also be used for capturing experiences, such as what it\u2019s like for a client to visit your office. Have someone film a typical interaction from the client\/customer perspective to give potential customers a better feel for what it\u2019s really like to work with your company.<\/p>\n

Seeing Is Believing<\/span><\/p>\n

Perhaps you do custom work of some kind. In this case, take video of the entire production process and then edit it in time-lapse fashion to show customers the process of creating your product. It often looks really easy to make or do something when all of the behind-the-scenes steps are hidden, so if your product gets comments about the price-point, showing the entire process can give your customers a much better idea of just how much time and care goes into the end result. (That may not be Virtual Reality in the truest sense, but it is indeed a more immersive experience.)<\/p>\n

Virtual Reality and Market Research<\/h3>\n

There\u2019s another place in marketing that will see a rise in the use of Virtual Reality, and that\u2019s market research. Market researchers will use VR to help determine how to best market their products and services. Seeing their products through the eyes of customers, they will be able to view possible store layouts and therefore create better, more effective product placement. The insights gained should make the overall customer experience more gratifying for everyone, plus using feedback from VR \u201cshopping trips\u201d could be a time and money saver. Sure, there\u2019s an initial layout for the equipment, but imagine being able to expand your test market without having to ship your product all over the globe. (Because sometimes a product that does really well in one place doesn\u2019t do so in another, imagine saving yourself the hassle of shipping product out, having it not sell well, then having to bring it all back\u2014while your stores in another part of the world can\u2019t keep that product in stock!)<\/p>\n

Presenting the Bounty of Shopping Without the Bother<\/span><\/p>\n

Taking your VR market research back to the consumer, brands will be able to offer a better, more immersive customer experience even to home shoppers. Because many people still enjoy or want the experience of going to the store and getting to see an array of products right in front of them, capturing that in a Virtual Reality scenario will enable marketers to place related products in front of customers, potentially leading to more add-on sales simply because the customer will be exposed to additional products in a way that feels more natural, due to the more immersive experience. Virtual shopping experiences presently range from the fairly simple \u201cstore walk-through\u201d to being able to virtually experience picking up the product, looking at the packaging, and dropping it into the shopping cart! It will be interesting to see if a more immersive virtual shopping experience will lead to more and better sales. I don\u2019t know about you, but if I could do VR holiday shopping from the comfort of my desk with no crowded mall, I\u2019d be ECSTATIC.<\/p>\n

<\/div>\n
\n
Virtual Reality #Marketing \u2013 Fad or Future Reality? @LauraDarkstar asks on #RocksDigital #VR<\/a><\/div>\n

Click To Tweet<\/a><\/p>\n

<\/div>\n<\/div>\n

Have you experienced VR? Comment below your thoughts. Let\u2019s discuss it.<\/em><\/strong><\/p>\n

Subscribe to Rocks Digital<\/a> via email or RSS to get\u00a0more articles like this delivered to you daily.<\/p>\n","protected":false},"excerpt":{"rendered":"

Since I talked about Artificial Intelligence last time, today let\u2019s take a look at what\u2019s going on in the world of Virtual Reality and how it\u2019s being used for marketing. Virtual Reality (VR) is still fairly new technology but it will advance in the coming months and years to become more widely used. If things […]<\/p>\n","protected":false},"author":24,"featured_media":26482,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[401],"tags":[318],"class_list":["post-12158","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mobile-and-web","tag-video"],"yoast_head":"\nVirtual Reality Marketing \u2013 Fad or Future Reality? | Rocks Digital<\/title>\n<meta name=\"description\" content=\"Explore the future of marketing with Virtual Reality. 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