{"id":12137,"date":"2016-11-15T04:04:11","date_gmt":"2016-11-15T10:04:11","guid":{"rendered":"https:\/\/www.rocksdigital.com\/?p=12137"},"modified":"2025-06-13T13:27:29","modified_gmt":"2025-06-13T18:27:29","slug":"content-distribution-strategy","status":"publish","type":"post","link":"https:\/\/www.rocksdigital.com\/content-distribution-strategy\/","title":{"rendered":"Does Your Content Distribution Strategy Need a “Do Over”?"},"content":{"rendered":"
\"Content<\/a>
Image Credit \u2013 Rawpixel.com\/shutterstock.com<\/figcaption><\/figure>\n

If you have been in business for a while but are not getting any traction despite consistently putting out marketing content<\/a>, then it\u2019s time to take drastic steps and overhaul your content distribution system and prepare a strategy that works. If you\u2019re new to content distribution, then it is extremely important to understand why just content creation won\u2019t bring you results and what Content Distribution<\/a> actually is.<\/p>\n

A good strategy will get your content to the right audience (customers who will find your content relevant, and who will be drawn to your offerings). When you plan your strategy, begin by taking the following into consideration:<\/p>\n

Are the platforms you are using suited for the kind of content you are sharing?<\/strong><\/p>\n

It\u2019s useless to target every platform and counterproductive to focus on platforms that your audience does not typically use.<\/p>\n

Is your content being helpful to your customers \u2013 or is it just salesy?<\/strong><\/p>\n

If your content is not going to add value to your customers, don\u2019t share it. If you develop a reputation for sharing content that\u2019s not helpful, you will lose your customers\u2019 trust.<\/p>\n

Are customers going to click on your content?<\/strong><\/p>\n

If you\u2019re running a B2C business, your customers might find long-form content off putting. A short and easy-to-read blog post (example: \u2018listicles\u2019) might be more suitable for such an audience.<\/p>\n

On the other hand, B2B customers who are looking for in-depth coverage of topics might not appreciate short-form content and might prefer white papers, detailed infographics, eBooks, and detailed articles and videos.<\/p>\n

Are your efforts yielding the results you want?<\/strong><\/p>\n

Your efforts need to be bringing in more leads and should result in more conversions. Use analytics tools<\/a> to monitor which types of content and platforms give you the best results, and try to replicate these results for all the content you share. It is important to keep track of analytics to modify your strategies accordingly.<\/p>\n

Content Distribution Differs for Different Types of Content<\/h2>\n

Not all content is created equal and one method\/platform\/tool\/channel of distribution will not work for all types of content.<\/p>\n

Written Content<\/em><\/span><\/p>\n

Written content is one of the most valuable and effective methods of marketing, especially when the subject matter is current and provides insight to readers.<\/p>\n

It\u2019s not enough to publish written content on your blog; you should also share your content on other sites to give your brand more exposure and drive leads back to your website. For example, publishing content on your LinkedIn profile will increase the chances of industry leaders frequenting your website.<\/p>\n

Image<\/em><\/span><\/p>\n

\"Content
Image Credit \u2013 dennizn\/shutterstock.com<\/figcaption><\/figure>\n

With channels like Flickr, Picasa, and others, there are many ways to attract visibility to your images and photos.<\/p>\n

Instagram and Pinterest are some popular social media sites that anyone who\u2019s keen on marketing their brand with visual content should use.<\/p>\n

Videos\u00a0<\/em><\/span><\/p>\n

Videos are self-explanatory and this makes them better than written content or still images. Video offers a great way to provide entertainment, offer expertise, and connect with your audience. Cisco estimates that by 2017, 70 % of internet traffic will come from video.<\/p>\n

What\u2019s so great about video is that written content can be repurposed for video and vice versa, thus allowing you to get more mileage with the same content.<\/p>\n

You can share videos on platforms like YouTube and Vimeo. Both allow you to create your own channel, customize it, and have it link back to your owned media. Using video content can make you a search engine favorite<\/a> as well.<\/p>\n

How to Build a Perfect Content Distribution Strategy<\/h2>\n

As already established, without distribution, your content \u2013 no matter how creative or ground breaking it is \u2013 will go undiscovered. A good content distribution strategy should everything depicted in the infographic:<\/p>\n

Content Creation<\/em><\/span><\/p>\n

To create the kind of content that will attract<\/a> and convert customers \u2013 as well as turn them into brand ambassadors:<\/p>\n

    \n
  1. Start by identifying your audience.<\/strong> Who are you targeting? Do you understand your audience through buyer personas and are you sure your content will connect with them?<\/li>\n
  2. Set your engagement objective.<\/strong> Once you decide whether you want your audience to share content, download, or view pages, you\u2019ll know the call-to-action that should accompany your messages.<\/li>\n
  3. Produce content that addresses audience needs<\/strong> while meeting your goals. As you produce content, consider whether it\u2019s suited to your audience. Also, keep your platforms vibrant by producing a mix of visual, audio, and written content.<\/li>\n
  4. Optimize your content.<\/strong> Using eye-catching titles, relevant keywords, social share buttons, a highly visible email button that will encourage visitors to subscribe, and a visible call-to action. It\u2019s estimated that 80% of people share content based on title alone, so make sure your titles are the best they can be.<\/li>\n<\/ol>\n

    Content Distribution<\/em><\/span><\/p>\n

    \"Content<\/a>
    Image Credit \u2013 Gonzalo Aragon\/shutterstock.com<\/figcaption><\/figure>\n

    When you have your content ready,<\/p>\n

      \n
    1. \n
        \n
      1. Create an editorial calendar and stick to it.<\/strong> The more you stick to a schedule, the more search engines will start to \u2018notice\u2019 your content, and the more trust you\u2019ll get from your customers.<\/li>\n
      2. Notify your customers via email once you have a new post that will interest them.<\/strong> Use social media platforms like Twitter, Facebook, LinkedIn and Google+ to keep your audience in the loop.<\/li>\n
      3. Identify the content distribution channels you\u2019ll use.<\/strong> Consider the content distribution tools that will be effective in reaching your audience where they are. Also confirm that those platforms support the content format that your audience prefers. You can check this article I compiled for NinjaOutreach on Content Distribution Tools<\/a>. Keep an eye on your content distribution budget. Only choose channels that will drive your goals within the budget that you have.<\/li>\n
      4. Create a distribution strategy<\/strong> that has a good mix of paid, earned, and owned media as each one serves a different purpose.<\/li>\n<\/ol>\n<\/li>\n<\/ol>\n
        <\/div>\n
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        Paid and earned media should point to owned #media, Mohammad Farooq via #RocksDigital<\/a><\/div>\n

        Click To Tweet<\/a><\/p>\n

        <\/div>\n<\/div>\n