{"id":12100,"date":"2016-11-10T04:04:17","date_gmt":"2016-11-10T10:04:17","guid":{"rendered":"https:\/\/www.rocksdigital.com\/?p=12100"},"modified":"2024-11-20T12:20:40","modified_gmt":"2024-11-20T18:20:40","slug":"socia-customer-service","status":"publish","type":"post","link":"https:\/\/www.rocksdigital.com\/socia-customer-service\/","title":{"rendered":"The Dos and Don’ts of Delivering a Good Social Customer Service Experience"},"content":{"rendered":"
\"Social<\/a>
Image Credit \u2013 Rawpixel.com\/shutterstock.com<\/figcaption><\/figure>\n

As social media increasingly becomes the channel through which\u00a0customers discuss service issues<\/a>\u00a0with companies, channels like Facebook, Instagram and\u00a0Twitter\u00a0are now likely part of how your brand delivers user experience.\u00a0In fact, 33 percent of customers prefer to use social media\u00a0to contact companies for customer service as opposed to making a phone call. Let\u2019s talk about what this means for your communication efforts.<\/p>\n

Don\u2019t Ignore the Comment Section<\/span><\/p>\n

We all know that trolls lurk in the comments sections of news sites, social media and anywhere a blinking cursor impels them to write stream of consciousness rants. However, this cannot distract us from the genuine comments and questions<\/a> that loyal customers share via Facebook comments and Twitter replies. Devise a system to address both types of feedback in a respectful and considerate tone and you may turn a critic into an advocate.<\/p>\n

Do Turn Customer Feedback Into Company Insight <\/span><\/p>\n

Commentary on your company and products does not live in a vacuum. The most frustrated and invested customers will often be the ones who reach out on social media to give their feedback. Show that you care about their satisfaction by not only replying to their needs but creating content and solutions<\/a> around what you\u2019ve learned from their issues. This could be a blog post, user experience upgrade or short how-to video to help customers solve a problem.<\/p>\n

Don\u2019t Automate Everything<\/span><\/p>\n

Just like you dislike trying to get a live person on automated phone systems, your customers don\u2019t want to communicate with a bot that gives standard issue replies. If you must use an automated system, ensure that your follow-up to the initial missive demonstrates that there are humans behind the brand.<\/p>\n

Customer Service: Do Follow Up and Close the Loop<\/h2>\n

Complex problems or customer disposition may keep you from being able to resolve some problems online. So prepare a process for taking your conversation offline (via direct or private message or through email). Not only does this eliminate public back and forth messaging, but now you can bring in outside expertise and assistance from team members and subject matter experts. Once the issue is resolved, it\u2019s a nice touch \u2013 and shows other customers your commitment to social customer service \u2013 to go back to the original thread and thank the person for bringing their concerns to your attention and ask if they have any other needs.<\/p>\n

This is a short list, of course, and dos and don\u2019ts can vary depending on your industry.<\/p>\n

<\/div>\n
\n
Customer preference for social care impacts your #business! By @veleisap #RocksDigital #SocialMedia<\/a><\/div>\n

Click To Tweet<\/a><\/p>\n

<\/div>\n<\/div>\n

What processes for social customer service have you implemented at your organization? Share a success (or horror) story.<\/strong><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

As social media increasingly becomes the channel through which\u00a0customers discuss service issues\u00a0with companies, channels like Facebook, Instagram and\u00a0Twitter\u00a0are now likely part of how your brand delivers user experience.\u00a0In fact, 33 percent of customers prefer to use social media\u00a0to contact companies for customer service as opposed to making a phone call. Let\u2019s talk about what this […]<\/p>\n","protected":false},"author":70,"featured_media":26677,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[56],"tags":[79],"class_list":["post-12100","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social","tag-social-media"],"yoast_head":"\nThe Dos and Don'ts of Delivering a Good Customer Service Experience – Rocks Digital<\/title>\n<meta name=\"description\" content=\"Social media is key for customer service. Learn how Facebook, Instagram and Twitter shape brand experience. Call Rocks Digital at (214) 989-7549.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.rocksdigital.com\/socia-customer-service\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Dos and Don'ts of Social Customer Service \u2013 Rocks Digital\" \/>\n<meta property=\"og:description\" content=\"Social media is key for customer service. Learn how Facebook, Instagram and Twitter shape brand experience. Call Rocks Digital at (214) 989-7549.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.rocksdigital.com\/socia-customer-service\/\" \/>\n<meta property=\"og:site_name\" content=\"Rocks Digital\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/facebook.com\/rocksdigitalmarketing\" \/>\n<meta property=\"article:published_time\" content=\"2016-11-10T10:04:17+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-11-20T18:20:40+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.rocksdigital.com\/wp-content\/uploads\/2016\/11\/customer-service-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"668\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Veleisa Burrell\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"The Dos and Don'ts of #Social Customer Service by @VeleisaP #RocksDigital\" \/>\n<meta name=\"twitter:description\" content=\"Social media is key for customer service. Learn how Facebook, Instagram and Twitter shape brand experience. Call Rocks Digital at (214) 989-7549.\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.rocksdigital.com\/wp-content\/uploads\/2016\/11\/customer-service-1.jpg\" \/>\n<meta name=\"twitter:creator\" content=\"@rocksdigital\" \/>\n<meta name=\"twitter:site\" content=\"@rocksdigital\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Veleisa Burrell\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.rocksdigital.com\\\/socia-customer-service\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.rocksdigital.com\\\/socia-customer-service\\\/\"},\"author\":{\"name\":\"Veleisa Burrell\",\"@id\":\"https:\\\/\\\/www.rocksdigital.com\\\/#\\\/schema\\\/person\\\/3efb28b40fd00881ce51d59bdf6ba256\"},\"headline\":\"The Dos and Don’ts of Delivering a Good Social Customer Service Experience\",\"datePublished\":\"2016-11-10T10:04:17+00:00\",\"dateModified\":\"2024-11-20T18:20:40+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.rocksdigital.com\\\/socia-customer-service\\\/\"},\"wordCount\":477,\"commentCount\":3,\"publisher\":{\"@id\":\"https:\\\/\\\/www.rocksdigital.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.rocksdigital.com\\\/socia-customer-service\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.rocksdigital.com\\\/wp-content\\\/uploads\\\/2016\\\/11\\\/customer-service-1.jpg\",\"keywords\":[\"Social Media\"],\"articleSection\":[\"Social Media\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.rocksdigital.com\\\/socia-customer-service\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.rocksdigital.com\\\/socia-customer-service\\\/\",\"url\":\"https:\\\/\\\/www.rocksdigital.com\\\/socia-customer-service\\\/\",\"name\":\"The Dos and Don'ts of Delivering a Good Customer Service Experience – Rocks Digital\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.rocksdigital.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.rocksdigital.com\\\/socia-customer-service\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.rocksdigital.com\\\/socia-customer-service\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.rocksdigital.com\\\/wp-content\\\/uploads\\\/2016\\\/11\\\/customer-service-1.jpg\",\"datePublished\":\"2016-11-10T10:04:17+00:00\",\"dateModified\":\"2024-11-20T18:20:40+00:00\",\"description\":\"Social media is key for customer service. Learn how Facebook, Instagram and Twitter shape brand experience. Call Rocks Digital at (214) 989-7549.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.rocksdigital.com\\\/socia-customer-service\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.rocksdigital.com\\\/socia-customer-service\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.rocksdigital.com\\\/socia-customer-service\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.rocksdigital.com\\\/wp-content\\\/uploads\\\/2016\\\/11\\\/customer-service-1.jpg\",\"contentUrl\":\"https:\\\/\\\/www.rocksdigital.com\\\/wp-content\\\/uploads\\\/2016\\\/11\\\/customer-service-1.jpg\",\"width\":1000,\"height\":668,\"caption\":\"Image Credit \u2013 Rawpixel.com\\\/shutterstock.com\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.rocksdigital.com\\\/socia-customer-service\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.rocksdigital.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"The Dos and Don’ts of Delivering a Good Social Customer Service Experience\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.rocksdigital.com\\\/#website\",\"url\":\"https:\\\/\\\/www.rocksdigital.com\\\/\",\"name\":\"Rocks Digital\",\"description\":\"We ROCK Digital Marketing\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.rocksdigital.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.rocksdigital.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.rocksdigital.com\\\/#organization\",\"name\":\"Rocks Digital Marketing\",\"url\":\"https:\\\/\\\/www.rocksdigital.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.rocksdigital.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.rocksdigital.com\\\/wp-content\\\/uploads\\\/2020\\\/09\\\/logo.png\",\"contentUrl\":\"https:\\\/\\\/www.rocksdigital.com\\\/wp-content\\\/uploads\\\/2020\\\/09\\\/logo.png\",\"width\":198,\"height\":97,\"caption\":\"Rocks Digital Marketing\"},\"image\":{\"@id\":\"https:\\\/\\\/www.rocksdigital.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/facebook.com\\\/rocksdigitalmarketing\",\"https:\\\/\\\/x.com\\\/rocksdigital\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/rocks-digital\",\"https:\\\/\\\/www.instagram.com\\\/rocks_digital\\\/\",\"https:\\\/\\\/www.youtube.com\\\/@Rocksdigital\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.rocksdigital.com\\\/#\\\/schema\\\/person\\\/3efb28b40fd00881ce51d59bdf6ba256\",\"name\":\"Veleisa Burrell\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.rocksdigital.com\\\/wp-content\\\/litespeed\\\/avatar\\\/f14ffe017da0e83bf28545b508aac9d7.jpg?ver=1777716007\",\"url\":\"https:\\\/\\\/www.rocksdigital.com\\\/wp-content\\\/litespeed\\\/avatar\\\/f14ffe017da0e83bf28545b508aac9d7.jpg?ver=1777716007\",\"contentUrl\":\"https:\\\/\\\/www.rocksdigital.com\\\/wp-content\\\/litespeed\\\/avatar\\\/f14ffe017da0e83bf28545b508aac9d7.jpg?ver=1777716007\",\"caption\":\"Veleisa Burrell\"},\"description\":\"Veleisa Burrell loves a good story, which inspired her career in communication. When she's not reading a Twitter thread or working on a customer relations project, she's teaching fitness classes.\",\"url\":\"https:\\\/\\\/www.rocksdigital.com\\\/author\\\/veleisa-burrell\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"The Dos and Don'ts of Delivering a Good Customer Service Experience – Rocks Digital","description":"Social media is key for customer service. Learn how Facebook, Instagram and Twitter shape brand experience. Call Rocks Digital at (214) 989-7549.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.rocksdigital.com\/socia-customer-service\/","og_locale":"en_US","og_type":"article","og_title":"The Dos and Don'ts of Social Customer Service \u2013 Rocks Digital","og_description":"Social media is key for customer service. Learn how Facebook, Instagram and Twitter shape brand experience. Call Rocks Digital at (214) 989-7549.","og_url":"https:\/\/www.rocksdigital.com\/socia-customer-service\/","og_site_name":"Rocks Digital","article_publisher":"https:\/\/facebook.com\/rocksdigitalmarketing","article_published_time":"2016-11-10T10:04:17+00:00","article_modified_time":"2024-11-20T18:20:40+00:00","og_image":[{"width":1000,"height":668,"url":"https:\/\/www.rocksdigital.com\/wp-content\/uploads\/2016\/11\/customer-service-1.jpg","type":"image\/jpeg"}],"author":"Veleisa Burrell","twitter_card":"summary_large_image","twitter_title":"The Dos and Don'ts of #Social Customer Service by @VeleisaP #RocksDigital","twitter_description":"Social media is key for customer service. Learn how Facebook, Instagram and Twitter shape brand experience. Call Rocks Digital at (214) 989-7549.","twitter_image":"https:\/\/www.rocksdigital.com\/wp-content\/uploads\/2016\/11\/customer-service-1.jpg","twitter_creator":"@rocksdigital","twitter_site":"@rocksdigital","twitter_misc":{"Written by":"Veleisa Burrell","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.rocksdigital.com\/socia-customer-service\/#article","isPartOf":{"@id":"https:\/\/www.rocksdigital.com\/socia-customer-service\/"},"author":{"name":"Veleisa Burrell","@id":"https:\/\/www.rocksdigital.com\/#\/schema\/person\/3efb28b40fd00881ce51d59bdf6ba256"},"headline":"The Dos and Don’ts of Delivering a Good Social Customer Service Experience","datePublished":"2016-11-10T10:04:17+00:00","dateModified":"2024-11-20T18:20:40+00:00","mainEntityOfPage":{"@id":"https:\/\/www.rocksdigital.com\/socia-customer-service\/"},"wordCount":477,"commentCount":3,"publisher":{"@id":"https:\/\/www.rocksdigital.com\/#organization"},"image":{"@id":"https:\/\/www.rocksdigital.com\/socia-customer-service\/#primaryimage"},"thumbnailUrl":"https:\/\/www.rocksdigital.com\/wp-content\/uploads\/2016\/11\/customer-service-1.jpg","keywords":["Social Media"],"articleSection":["Social Media"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.rocksdigital.com\/socia-customer-service\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.rocksdigital.com\/socia-customer-service\/","url":"https:\/\/www.rocksdigital.com\/socia-customer-service\/","name":"The Dos and Don'ts of Delivering a Good Customer Service Experience – Rocks Digital","isPartOf":{"@id":"https:\/\/www.rocksdigital.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.rocksdigital.com\/socia-customer-service\/#primaryimage"},"image":{"@id":"https:\/\/www.rocksdigital.com\/socia-customer-service\/#primaryimage"},"thumbnailUrl":"https:\/\/www.rocksdigital.com\/wp-content\/uploads\/2016\/11\/customer-service-1.jpg","datePublished":"2016-11-10T10:04:17+00:00","dateModified":"2024-11-20T18:20:40+00:00","description":"Social media is key for customer service. Learn how Facebook, Instagram and Twitter shape brand experience. Call Rocks Digital at (214) 989-7549.","breadcrumb":{"@id":"https:\/\/www.rocksdigital.com\/socia-customer-service\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.rocksdigital.com\/socia-customer-service\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.rocksdigital.com\/socia-customer-service\/#primaryimage","url":"https:\/\/www.rocksdigital.com\/wp-content\/uploads\/2016\/11\/customer-service-1.jpg","contentUrl":"https:\/\/www.rocksdigital.com\/wp-content\/uploads\/2016\/11\/customer-service-1.jpg","width":1000,"height":668,"caption":"Image Credit \u2013 Rawpixel.com\/shutterstock.com"},{"@type":"BreadcrumbList","@id":"https:\/\/www.rocksdigital.com\/socia-customer-service\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.rocksdigital.com\/"},{"@type":"ListItem","position":2,"name":"The Dos and Don’ts of Delivering a Good Social Customer Service Experience"}]},{"@type":"WebSite","@id":"https:\/\/www.rocksdigital.com\/#website","url":"https:\/\/www.rocksdigital.com\/","name":"Rocks Digital","description":"We ROCK Digital Marketing","publisher":{"@id":"https:\/\/www.rocksdigital.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.rocksdigital.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.rocksdigital.com\/#organization","name":"Rocks Digital Marketing","url":"https:\/\/www.rocksdigital.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.rocksdigital.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.rocksdigital.com\/wp-content\/uploads\/2020\/09\/logo.png","contentUrl":"https:\/\/www.rocksdigital.com\/wp-content\/uploads\/2020\/09\/logo.png","width":198,"height":97,"caption":"Rocks Digital Marketing"},"image":{"@id":"https:\/\/www.rocksdigital.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/facebook.com\/rocksdigitalmarketing","https:\/\/x.com\/rocksdigital","https:\/\/www.linkedin.com\/company\/rocks-digital","https:\/\/www.instagram.com\/rocks_digital\/","https:\/\/www.youtube.com\/@Rocksdigital"]},{"@type":"Person","@id":"https:\/\/www.rocksdigital.com\/#\/schema\/person\/3efb28b40fd00881ce51d59bdf6ba256","name":"Veleisa Burrell","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.rocksdigital.com\/wp-content\/litespeed\/avatar\/f14ffe017da0e83bf28545b508aac9d7.jpg?ver=1777716007","url":"https:\/\/www.rocksdigital.com\/wp-content\/litespeed\/avatar\/f14ffe017da0e83bf28545b508aac9d7.jpg?ver=1777716007","contentUrl":"https:\/\/www.rocksdigital.com\/wp-content\/litespeed\/avatar\/f14ffe017da0e83bf28545b508aac9d7.jpg?ver=1777716007","caption":"Veleisa Burrell"},"description":"Veleisa Burrell loves a good story, which inspired her career in communication. When she's not reading a Twitter thread or working on a customer relations project, she's teaching fitness classes.","url":"https:\/\/www.rocksdigital.com\/author\/veleisa-burrell\/"}]}},"_links":{"self":[{"href":"https:\/\/www.rocksdigital.com\/wp-json\/wp\/v2\/posts\/12100","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.rocksdigital.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.rocksdigital.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.rocksdigital.com\/wp-json\/wp\/v2\/users\/70"}],"replies":[{"embeddable":true,"href":"https:\/\/www.rocksdigital.com\/wp-json\/wp\/v2\/comments?post=12100"}],"version-history":[{"count":0,"href":"https:\/\/www.rocksdigital.com\/wp-json\/wp\/v2\/posts\/12100\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.rocksdigital.com\/wp-json\/wp\/v2\/media\/26677"}],"wp:attachment":[{"href":"https:\/\/www.rocksdigital.com\/wp-json\/wp\/v2\/media?parent=12100"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.rocksdigital.com\/wp-json\/wp\/v2\/categories?post=12100"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.rocksdigital.com\/wp-json\/wp\/v2\/tags?post=12100"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}