{"id":12063,"date":"2016-11-14T04:04:19","date_gmt":"2016-11-14T10:04:19","guid":{"rendered":"https:\/\/www.rocksdigital.com\/?p=12063"},"modified":"2025-06-24T10:28:13","modified_gmt":"2025-06-24T15:28:13","slug":"survival-plan","status":"publish","type":"post","link":"https:\/\/www.rocksdigital.com\/survival-plan\/","title":{"rendered":"A Simple Daily Survival Plan for Social Media"},"content":{"rendered":"
\"Daily<\/a>
Image Credit \u2013 Vasin Lee\/shutterstock.com<\/figcaption><\/figure>\n

Most people wing it, but managing social media<\/a> profiles the right way is a challenge that requires a bit of organization. If you are struggling to get the results you want – greater visibility, more engagement, higher conversions – it may be time for a survival plan.<\/p>\n

You need to take back control of your schedule for social media tasks by creating a daily action plan! Drive your social media; don\u2019t let it drive you.<\/p>\n

A few short years ago, the average person had five social media accounts and spent around 1 hour 40 minutes browsing these networks every day. This accounted for 28% of the total time spent on the internet according to the Global Web Index report<\/a>.<\/p>\n

Other reports suggest that marketers spend even more <\/em>time on social media posting, engaging, and researching.<\/p>\n

When you have a daily survival plan of exactly how to spend this time, you can be much more productive instead of wondering where the time went.\u00a0 Outlining the tasks that need to be done each day will help you organize in a much more intentional way so you get back more time to serve your customers, spend time with family, or sleep.<\/p>\n

Create the plan for those activities you need to ensure get accomplished regularly, whether they\u2019re spread out in a week or done all in one day.<\/p>\n

Use the following tips to help you design your daily and weekly action plans.\u00a0 Don\u2019t worry – this isn\u2019t cookie cutter. Take the ideas then spin to make it your own, according to your personal calendar.<\/p>\n

A Little Survival Plan Pre-Work…Are You On the Right Platforms?<\/h2>\n

For best results, some experts will tell you to sign up for every social media platform<\/a> you can. When a new site like Snapchat comes along, they say you should be the first of your friends to sign up. The only problem is that each social media platform requires your presence daily if you want to see results.<\/p>\n

So the first step to creating your plan is to evaluate if you\u2019re on the right platforms.\u00a0 If you manage more than 1-2, your organized schedule is going to be even more critical.<\/p>\n

Keep this in mind as you sign up for any new social networks. You should evaluate whether or not your target audience plays in that space and ask yourself – does it fit your business brand, personality, or goals. If not, stay away.\u00a0 Focus on the sites you already are connected to and plan for those.<\/p>\n

Step 1 – Post Daily<\/span><\/p>\n

When it comes to posting and updating your status on social media, consistency is key. The more you post, the more your customers and potential customers see you. When you update regularly, they come to expect it and they look out for you.<\/p>\n

Decide how often you\u2019d like to post and work it into your daily schedule. If you cater to followers who have 9-to-5 jobs, remember they may be more likely to interact in their off time such as early morning, lunch and after work.\u00a0 However, if your following consists more of stay-at-home moms, they may be busier during the day with kids and activities.<\/p>\n

You\u2019ll have to experiment with this and find tools to help you measure when you\u2019re getting the most interaction with your social media posts.<\/p>\n

Again, keep in mind that it\u2019s the consistency that matters, not how many updates you make. In fact, sharing posts too frequently can lose you followers on some platforms. While a network like Twitter requires frequent updates so that you\u2019re seen in the stream of posts, LinkedIn users might find all those updates annoying.<\/p>\n

\"Social
How Often to Post to Social Media from http:\/\/blog.bufferapp.com<\/a><\/figcaption><\/figure>\n

Buffer wrote a great blog on social media post frequency and shared a handy infographic.\u00a0 Their tips suggest the following:<\/p>\n