{"id":12009,"date":"2016-11-02T04:20:32","date_gmt":"2016-11-02T09:20:32","guid":{"rendered":"https:\/\/www.rocksdigital.com\/?p=12009"},"modified":"2025-06-17T13:06:28","modified_gmt":"2025-06-17T18:06:28","slug":"online-presence-music","status":"publish","type":"post","link":"https:\/\/www.rocksdigital.com\/online-presence-music\/","title":{"rendered":"How to Make Your Online Presence Rock"},"content":{"rendered":"
\"Online<\/a>
Image Credit \u2013 Volha Werasen\/shutterstock.com<\/figcaption><\/figure>\n

Social media<\/a> and music belong together. After all, some of the most followed social media accounts on the planet belong to musical artists. But what about the artists not on the same level as Justin Bieber, Katy Perry, or Taylor Swift? Does social media have something to offer emerging or local artists without teams of assistants or fashion advisors to help craft their online presence? I\u2019m happy to report the answer is \u201cyes\u201d!<\/p>\n

Let me share some tips and tricks to share local or emerging artists trying to build an online presence. But first, I have a couple of assumptions. I\u2019m going to assume you don\u2019t have a million-dollar budget, or maybe not even enough to pay for a website. It\u2019s ok, I\u2019ve been in bands in that same situation. It\u2019s possible to build a good online presence to connect with fans and share your music with very little money, or sometimes with none at all. Let\u2019s dive in.<\/p>\n

Kick Start Your Online Presence with Social Media<\/h2>\n

Yeah, to have a good presence online you need to be active. But where? There are a lot of websites and social media networks to choose from. Do you need to be on all of them? Who has the time? What should you post?<\/p>\n

Relax. Start small, and cover the basics. Ask yourself, where are my friends? What networks are other bands or artists I know using? Start there. Chances are Facebook, Twitter, and maybe Snapchat or Instagram are first on the list.<\/p>\n

Just make sure you set up a Facebook PAGE, not a personal profile. That\u2019s because your fans won\u2019t necessarily feel comfortable sharing their personal lives (as friends) with you. And secondly, when you\u2019re ready to advertise, you\u2019ll have many more options with a page.<\/p>\n

Now that you have some accounts set up, what do you share? Obviously, you want people to know about your music or upcoming gigs. But be careful not to just broadcast promotional stuff. That gets old. Think about companies that only post stuff to Twitter talking about their products or trying to get you to buy stuff. You hate that, right? Don\u2019t be that guy.<\/p>\n

Best Content Examples<\/span><\/p>\n

Instead, be sure to share those real life moments of your band or you as an artist. Social media is great because it lets fans feel closer to their favorite artists and lets them see what happens during rehearsals, on the way to gigs, or while you\u2019re recording. Capture those moments and share with your fans.<\/p>\n

For example, Denton, TX, artist Jessie Frye<\/a>\u00a0is great at this. She\u2019s constantly sharing tweets or Snapchat stories of songwriting sessions or getting ready for her gigs while speaking directly to her fans. Seattle singer Shaprece<\/a>\u00a0also does a great job with this. She\u2019s always sharing small snippets of her life and backstage moments with her fans, from weekend camping trips to preparing for recent performances with the Seattle Symphony or singing the National Anthem at a Seahawks game.<\/p>\n

The great thing about this kind of posting is that it doesn\u2019t scream \u201cCOME TO OUR SHOW PLEASE!\u201d<\/strong> but it\u2019s showing current and potential fans that yes, you are an active artist on the move and they might be left behind if they don\u2019t jump on that bandwagon. Over time, the more you share and the more fans join you, the more you\u2019ll learn what you want to share and what your fans want to see from you.<\/p>\n

Another idea is to turn the focus on your fans. No one follows artists who think they\u2019re entitled to your adoration (well, except for Kanye). Fans love to see artists who reciprocate the love. For example, take Midlake\u2019s\u00a0McKenzie Smith. When on the road, Smith takes a shot of each night\u2019s audience from behind his drum set and posts it online with a caption thanking the fans in attendance.<\/p>\n

Get The Music Out<\/span><\/p>\n

While the main social media networks shouldn\u2019t be ALL about promoting, there are some great websites and services to help with doing just that. One of the biggest sites might be one of the less obvious ones: YouTube. Sure, it\u2019s mainly a video platform, but it\u2019s also the world\u2019s second largest search engine, right behind Google. Many bands and artists have utilized YouTube as a music service, too. You can just convert your audio files to videos with your album cover or band photo as a static video image, and create playlists from that.<\/p>\n

Of course, there are other options, too. SoundCloud has a robust online community, and is a great place to host your music and distribute to fans or others. If you\u2019re looking for help selling your music online, check out Bandcamp. This service offers a place to host your music online but also allows for sales directly to your fans where you have complete control over pricing.<\/p>\n

Next Steps<\/span><\/p>\n

Ok, you\u2019re set up on a couple of social networks, you have a profile or two with your music up on a couple of services, and maybe you\u2019ve even started gaining some followers. So, now what? Here\u2019s where we\u2019ll do a little planning. Get out a pencil and paper and make two lists.<\/p>\n

For list one, write down the names of other local\/regional musicians and bands you want to connect with or already know. Then on the second list, write down any local radio stations with local music shows or programming and any local or regional publications or music blogs.<\/p>\n

Next, take those lists and find all of those people on the various social networks you joined. Follow them from your band or artist profiles. Then, begin engaging them. But, remember, don\u2019t just promote. Don\u2019t just force your music on them, especially if you don\u2019t know them or they don\u2019t know you.<\/p>\n

Last, but certainly not least is getting to know them. Watch what they post about, then very naturally jump in to the conversations. Be human and build a relationship. Then, you won\u2019t have to worry about forcing your music on them, they\u2019ll naturally be interested in it. They\u2019ll write about you. They\u2019ll play you on the radio. Eventually, you\u2019ll make a million dollars. Ok, maybe not that. But you\u2019ll build very valuable contacts and a great network.<\/p>\n

This is by no means an exhaustive list\u2014but I didn\u2019t want to scare you off! I hope it gives bands or artists looking to build an online presence with little or no money<\/a> a place to start.<\/p>\n

<\/div>\n
\n
Best ways to kickstart your online #presence with #socialmedia by @andyodom7 #RocksDigital<\/a><\/div>\n

Click To Tweet<\/a><\/p>\n

<\/div>\n<\/div>\n

If you are an emerging bands or artist, what did I miss? What worked for you, or didn\u2019t?\u00a0Hit me up on my website<\/a>\u00a0and let me know your thoughts.<\/strong><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Social media and music belong together. After all, some of the most followed social media accounts on the planet belong to musical artists. But what about the artists not on the same level as Justin Bieber, Katy Perry, or Taylor Swift? 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