{"id":11857,"date":"2016-10-19T04:04:36","date_gmt":"2016-10-19T09:04:36","guid":{"rendered":"https:\/\/www.rocksdigital.com\/?p=11857"},"modified":"2025-06-17T10:30:32","modified_gmt":"2025-06-17T15:30:32","slug":"marketing-automation","status":"publish","type":"post","link":"https:\/\/www.rocksdigital.com\/marketing-automation\/","title":{"rendered":"Marketing Automation on a Budget: 10 Tools You Need to Try"},"content":{"rendered":"<figure id=\"attachment_26735\" aria-describedby=\"caption-attachment-26735\" style=\"width: 1000px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.rocksdigital.com\/wp-content\/uploads\/2016\/10\/marketing-automation-1.jpg\"><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-26735 size-full\" src=\"https:\/\/www.rocksdigital.com\/wp-content\/uploads\/2016\/10\/marketing-automation-1.jpg\" alt=\"Marketing Automation Assembly Line\" width=\"1000\" height=\"668\" srcset=\"https:\/\/www.rocksdigital.com\/wp-content\/uploads\/2016\/10\/marketing-automation-1.jpg 1000w, https:\/\/www.rocksdigital.com\/wp-content\/uploads\/2016\/10\/marketing-automation-1-300x200.jpg 300w, https:\/\/www.rocksdigital.com\/wp-content\/uploads\/2016\/10\/marketing-automation-1-768x513.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/a><figcaption id=\"caption-attachment-26735\" class=\"wp-caption-text\">Image Credit \u2013 EtiAmmos\/shutterstock.com<\/figcaption><\/figure>\n<p>In recent years marketing <a href=\"https:\/\/www.rocksdigital.com\/social-media-automation-tools\/\">automation tools<\/a> have evolved to provide business owners and marketers with vast amounts of real time data that enable them to learn more about their customers.<\/p>\n<p>Aside from this they also help you get more done, in less time &#8211; what\u2019s not to like? So whether you\u2019re a marketing team of one operating in a small business, or an online marketer juggling several clients &#8211; everybody has a chance to benefit from adding some marketing automation tools into their toolkit.<\/p>\n<h2>What is marketing automation?<\/h2>\n<p>If you\u2019re not familiar with what marketing automation means the most simple definition is a set of tools and software that are designed to streamline and simplify the time consuming responsibilities of modern marketing that spans across multiple audiences and multiple channels.<\/p>\n<p><span class=\"callout\">Then what are the main benefits of automating your marketing? <\/span><\/p>\n<p>Integrating marketing automation tools into your everyday processes can help to:<\/p>\n<ul>\n<li><a href=\"https:\/\/www.rocksdigital.com\/small-business-tools\/\">Increase productivity<\/a> by replacing time consuming manual processes like emailing customers and tracking leads with automated solutions<\/li>\n<li>Improve your relationship marketing by using data to personalize your relationship and contact with every customer, lead or prospect.<\/li>\n<li>Reduce the cost of retaining customers by helping you to gain valuable insights that make it easier to \u2018predict\u2019 a customer\u2019s needs and wants.<\/li>\n<\/ul>\n<p>Major corporations use expensive software tools that attract leads, engage prospects, target customers and measure marketing results. \u00a0Companies like Marketo, Adobe, Salesforce and Oracle have comprehensive suites that enable sophisticated lead generation and customer relationship management.<\/p>\n<p>However, these applications are often out of the price range of small and medium businesses. Consequently, it is hard for marketing students and professionals to learn about marketing automation outside of a corporate budget.<\/p>\n<h2>Low-Cost Marketing Automation Tools to Try<\/h2>\n<p><strong>Alternatively, try out these 10 free or cheap tools for your business to experiment with marketing automation:<\/strong><\/p>\n<p><span class=\"callout\">1. CoSchedule<\/span><\/p>\n<p>First, note this\u00a0<a href=\"https:\/\/coschedule.com\/\" target=\"_blank\" rel=\"noopener\">easy to use email marketing tool<\/a>, perfect for a small business or marketing team. This affordable tool comes with templates that you can customize, reporting features and a mobile app so you keep track on the go.<\/p>\n<p><span class=\"callout\">2. Zapier<\/span><\/p>\n<p>Next, this super simple free tool enables you to move information from one web app to another automatically. For example, you could set up a \u2018zap\u2019 to save every attachment you get sent via Gmail to your dropbox, or pin new Instagram posts to your Pinterest board automatically. Explore their app directory today to create \u2018zaps\u2019 that work for you.<\/p>\n<p><span class=\"callout\">3. Leadpages<\/span><\/p>\n<p>Choose from hundreds of landing pages that are mobile responsive. Easy customisation via a \u2018drag and drop\u2019 set up makes creating and A\/B testing new landing pages for your website a quick and simple job.<\/p>\n<p><span class=\"callout\">4. Glasshat<\/span><\/p>\n<p>SEO can be tricky, there are so many moving parts, like the ever changing Google algorithm and new competitors appearing in the search results everyday.<\/p>\n<p>Enter Glasshat, <a href=\"https:\/\/www.crazydomains.com.au\/simple-seo\/\" target=\"_blank\" rel=\"noopener\">an SEO tool<\/a> that\u2019s been designed to take the guesswork and effort out of creating SEO plans for your website. This tools uses an algorithm to crawl your competitors websites before it generates a prioritized list of things to do for your website.<em> (Disclosure: I work at Glasshat, so I\u2019m partial.)<\/em><\/p>\n<p><span class=\"callout\">5. Buffer<\/span><\/p>\n<p>Buffer has been around for a while, and deservedly so. This smart tool makes sharing on social media super easy by auto-scheduling your social media posts and working out the best time of day for you to share.<\/p>\n<p><span class=\"callout\">6. Revive Old Post (formerly Tweet Old Post)<\/span><\/p>\n<p>This <a href=\"https:\/\/wordpress.org\/plugins\/tweet-old-post\/\" target=\"_blank\" rel=\"noopener\">WordPress plugin<\/a> automatically shares older blog posts on social media, which is a great way to generate fresh traffic to old content &#8211; no extra effort involved.<\/p>\n<p><span class=\"callout\">7. Customer.io<\/span><\/p>\n<p>This marketing automation platform offers you way to use real time user and event data to send personalized multi-channel messages at scale. Making sure the right people hear from you at the right time is key to converting website traffic into paying customers.<\/p>\n<p><span class=\"callout\">8. SumoMe<\/span><\/p>\n<p>SumoMe offers free tools that are great for growing your WordPress website. Make it super easy for visitors to your website to join your email list and share your blog posts by installing one of their plugins like \u2018<a href=\"https:\/\/sumome.com\/app\/list-builder\" target=\"_blank\" rel=\"noopener\">List Builder<\/a>\u2019 or \u2018Smart Bar\u2019.<\/p>\n<p><span class=\"callout\">9. Jumpleads<\/span><\/p>\n<p>Explore this smart marketing automation software for free and get to grips with how you can convert your website visitors into leads and go onto nurture them into customers by automating the sales process. This well rounded platform offers live chat, easy landing page creation and email marketing features.<\/p>\n<p><span class=\"callout\">10. Snip.ly<\/span><\/p>\n<p>Finally, drive more conversions from your website by adding custom calls to action on any webpage. This <a href=\"https:\/\/www.upcontent.com\/blog\/upcontent-and-sniply-join-forces-to-increase-the-power-of-external-content\" target=\"_blank\" rel=\"noopener\">smart social media conversion tool<\/a> also allows you to easily generate unique links that you can share and monitor. It also integrates with popular tools such as Buffer, Mailchimp and Hootsuite.<\/p>\n<div class='tm-tweet-clear'><\/div>\n<div class='tm-click-to-tweet'>\n<div class='tm-ctt-text'><a href='https:\/\/twitter.com\/share?text=Get+a+handle+on+%23MarketingAutomation%3F+w%2F+10+low-cost+%23tools+by+%40GlasshatTech+%23RocksDigital&#038;url=https:\/\/www.rocksdigital.com\/marketing-automation\/' target='_blank'>Get a handle on #MarketingAutomation? w\/ 10 low-cost #tools by @GlasshatTech #RocksDigital<\/a><\/div>\n<p><a href='https:\/\/twitter.com\/share?text=Get+a+handle+on+%23MarketingAutomation%3F+w%2F+10+low-cost+%23tools+by+%40GlasshatTech+%23RocksDigital&#038;url=https:\/\/www.rocksdigital.com\/marketing-automation\/' target='_blank' class='tm-ctt-btn'>Click To Tweet<\/a><\/p>\n<div class='tm-ctt-tip'><\/div>\n<\/div>\n<p><strong><em>What step in the marketing process causes you the most manual work and aggravation? Which tool would you like to try first?<\/em><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In recent years marketing automation tools have evolved to provide business owners and marketers with vast amounts of real time data that enable them to learn more about their customers. Aside from this they also help you get more done, in less time &#8211; what\u2019s not to like? So whether you\u2019re a marketing team of [&hellip;]<\/p>\n","protected":false},"author":69,"featured_media":26735,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[402],"tags":[581],"class_list":["post-11857","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding","tag-marketing-automation"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Marketing Automation on a Budget: 10 Tools to Try | Rocks Digital<\/title>\n<meta name=\"description\" content=\"Discover budget-friendly marketing automation tools to boost productivity and engagement. 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