{"id":11843,"date":"2016-10-18T04:04:06","date_gmt":"2016-10-18T09:04:06","guid":{"rendered":"https:\/\/www.rocksdigital.com\/?p=11843"},"modified":"2025-06-24T11:46:51","modified_gmt":"2025-06-24T16:46:51","slug":"website-homepage","status":"publish","type":"post","link":"https:\/\/www.rocksdigital.com\/website-homepage\/","title":{"rendered":"Now, Take My Homepage\u2026.Please!"},"content":{"rendered":"<p>Do you consider your <a href=\"https:\/\/www.rocksdigital.com\/10-website-tips\/\">website&#8217;s homepage<\/a> an engaging window into your business? Or is it more of a joke?<\/p>\n<blockquote><p><strong><em>\u201cHey kids! What\u2019s the deal with homework? You\u2019re not workin\u2019 on your home!\u201d<\/em><\/strong><\/p>\n<p>\u2014 Jerome Allen Seinfeld<\/p><\/blockquote>\n<figure id=\"attachment_26739\" aria-describedby=\"caption-attachment-26739\" style=\"width: 1000px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.rocksdigital.com\/wp-content\/uploads\/2016\/10\/homepage-1.jpg\"><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-26739 size-full\" src=\"https:\/\/www.rocksdigital.com\/wp-content\/uploads\/2016\/10\/homepage-1.jpg\" alt=\"Homepage Icons\" width=\"1000\" height=\"668\" srcset=\"https:\/\/www.rocksdigital.com\/wp-content\/uploads\/2016\/10\/homepage-1.jpg 1000w, https:\/\/www.rocksdigital.com\/wp-content\/uploads\/2016\/10\/homepage-1-300x200.jpg 300w, https:\/\/www.rocksdigital.com\/wp-content\/uploads\/2016\/10\/homepage-1-768x513.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/a><figcaption id=\"caption-attachment-26739\" class=\"wp-caption-text\">Image Credit \u2013 Rawpixel.com\/shutterstock.com<\/figcaption><\/figure>\n<p>Think of your company\u2019s website as a stand-up comedy act. Basically, your homepage is the \u201copener\u201d of your performance; you only have 10 to 20 seconds to grab the attention of your audience.<\/p>\n<p>If you\u2019re successful in doing that, they\u2019ll keep reading and start clicking through your site to learn more about you.<\/p>\n<p>So what do you need on your homepage to keep them from leaving just when you\u2019ve started your act?<\/p>\n<p><span class=\"callout\">It\u2019s all about your \u201cmaterial.\u201d<\/span><\/p>\n<p>If you have a simple goal \u2014 keep your visitor\u2019s attention \u2014 then keep it simple. But like a good standup routine, you want to start strong (and finish strong).<\/p>\n<p>Think strategically, and put yourself in their shoes. What would you want to know? Maybe stuff like this:<\/p>\n<ul>\n<li>Who are you?<\/li>\n<li>What do you do\/offer?<\/li>\n<li>What\u2019s special or unique about you?<\/li>\n<li>And perhaps most importantly: What\u2019s in it for them? (See my <a href=\"https:\/\/www.rocksdigital.com\/value-proposition-wifm\/\">previous column about the \u201cWIFM.\u201d<\/a>)<\/li>\n<\/ul>\n<p>Other elements on the homepage include the navigation bar(s) and menu(s), which you covered when building the site. But don\u2019t forget to include clickable links within the copy, as well as helpful widgets like an email subscription form.<\/p>\n<h2>Homepage appearance counts.<\/h2>\n<p>Most old-school comedians went with the suit-and-tie look. Today, most acts have a \u201ccome as you are\u201d wardrobe \u2014 but whatever they wear, it fits their personality and material.<\/p>\n<p>While there are countless website designs to choose from, your homepage needs to accomplish more than any other page on your site. For starters, it has to fit your company brand, your industry and your target audience.<\/p>\n<p>And it IS all about your audience. So make sure the focus is where it needs to be on your homepage, and that the design basically leads the visitor\u2019s eye to where you want it to go.<\/p>\n<p>Another important consideration is how your visitor is viewing your site; it could be on their desktop or laptop, their tablet or their smartphone.<\/p>\n<p>That\u2019s why responsive design \u2014 which means that your design will adjust for optimal viewing on whatever device is being used \u2014 is where it\u2019s at. Especially since the majority of people today use their phone for pretty much everything. So you definitely want to think mobile!<\/p>\n<p><em><strong>Pro Tip #1:<\/strong> You will be tempted to \u201cmake the logo bigger.\u201d Not only will you annoy your graphic designer and website developer, it\u2019s just not necessary. Resist this temptation.<\/em><\/p>\n<p><em><strong>Pro Tip #2:<\/strong> Stick to one font. Too many different fonts just confuse everyone\u2019s eyes and dilute your brand look.<\/em><\/p>\n<p><em><strong>Pro Tip #3:<\/strong> Do a yearly review of your entire site and update when necessary. Design styles and technology trends change \u2014 for example, Flash is \u201cdead\u201d and those \u201cslider\u201d widgets are played out. (Kind of like the phrase \u201cplayed out.\u201d)<\/em><\/p>\n<p><span class=\"callout\">Focus on your delivery.<\/span><\/p>\n<p>Some comedians tell longer stories, some deliver short, punchy one-liners. Some are loud and obnoxious (think Roseanne, Sam Kinison and Lewis Black), some are mellow and a bit weird (like Steven Wright, Emo Phillips and Mitch Hedberg).<\/p>\n<p>Your <a href=\"https:\/\/contentmarketinginstitute.com\/articles\/define-brand-voice\/\" target=\"_blank\" rel=\"noopener\">brand voice<\/a> should be strongly represented on your homepage. If you\u2019re formal and professional, write like that. If you\u2019re informal and fun, give it some life!<\/p>\n<p>But remember not to cram a million things onto the page. You don\u2019t want to give it all away \u2014 and frankly, you should save a lot of stuff for your other pages. For example, don\u2019t tell the whole story of how your company started on the homepage. That\u2019s what the \u201cAbout Us\u201d page is for.<\/p>\n<p>And for Merriam and Webster\u2019s sake, check for typos and grammar! There\u2019s nothing worse than losing a potential customer because they see a typo and think \u201cwell, if they can\u2019t spell stuff right on their homepage, who knows about the quality of their [product\/service]?\u201d<\/p>\n<p><span class=\"callout\">It\u2019s <strong>show<\/strong> and tell, not just tell.<\/span><\/p>\n<p>Earlier era comedians, like Johnny Carson, relied heavily on spoken jokes. Later, Jay Leno moved into video humor, and Jimmy Fallon brought visual impersonations into the mix. So I\u2019ll stop talking and <em>show<\/em> you what a good landing page looks like. Check out what Hubspot has recognized as the <a href=\"https:\/\/blog.hubspot.com\/blog\/tabid\/6307\/bid\/34006\/15-examples-of-brilliant-homepage-design.aspx\" target=\"_blank\" rel=\"noopener\">Best Website Homepage Examples<\/a>.<\/p>\n<div class='tm-tweet-clear'><\/div>\n<div class='tm-click-to-tweet'>\n<div class='tm-ctt-text'><a href='https:\/\/twitter.com\/share?text=How+is+a+good+homepage+like+good+comedy%3F+%40hdrubin+diagrams+it+for+us+on+%23RocksDigital+%23website&#038;url=https:\/\/www.rocksdigital.com\/website-homepage\/' target='_blank'>How is a good homepage like good comedy? @hdrubin diagrams it for us on #RocksDigital #website<\/a><\/div>\n<p><a href='https:\/\/twitter.com\/share?text=How+is+a+good+homepage+like+good+comedy%3F+%40hdrubin+diagrams+it+for+us+on+%23RocksDigital+%23website&#038;url=https:\/\/www.rocksdigital.com\/website-homepage\/' target='_blank' class='tm-ctt-btn'>Click To Tweet<\/a><\/p>\n<div class='tm-ctt-tip'><\/div>\n<\/div>\n<p><strong><em>Does your homepage stand up to scrutiny? (See what I did there?) Feel free to share your ideas in the comments below. And please share this blog with your social networks if you found it interesting!<\/em><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Do you consider your website&#8217;s homepage an engaging window into your business? Or is it more of a joke? \u201cHey kids! What\u2019s the deal with homework? You\u2019re not workin\u2019 on your home!\u201d \u2014 Jerome Allen Seinfeld Think of your company\u2019s website as a stand-up comedy act. Basically, your homepage is the \u201copener\u201d of your performance; [&hellip;]<\/p>\n","protected":false},"author":60,"featured_media":26739,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[401],"tags":[385],"class_list":["post-11843","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mobile-and-web","tag-website"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Now, Take My Homepage \u2026 Please! | Rocks Digital<\/title>\n<meta name=\"description\" content=\"Transform your homepage into a captivating experience. 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