{"id":11761,"date":"2016-10-07T04:04:48","date_gmt":"2016-10-07T09:04:48","guid":{"rendered":"https:\/\/www.rocksdigital.com\/?p=11761"},"modified":"2025-06-13T13:17:14","modified_gmt":"2025-06-13T18:17:14","slug":"business-relationship","status":"publish","type":"post","link":"https:\/\/www.rocksdigital.com\/business-relationship\/","title":{"rendered":"Your Business Relationship: Tell Your Story, Don’t Just Sell Your Stuff"},"content":{"rendered":"
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Image Credit \u2013 krung99\/Shutterstock.com<\/figcaption><\/figure>\n

I recently helped<\/a> my daughter sign up for her first post-paid phone. We did our homework, talking to the SAME<\/em><\/strong> phone salesman multiple times. I didn\u2019t focus much on the business relationship because it was such a good deal.<\/p>\n

Then came the day to make the purchase.\u00a0EVERYTHING<\/em> that could go sideways, did. Plus, my credit wasn\u2019t actually what they had said two days earlier.<\/p>\n

Bye, bye almost free iPhone 7. Instead my daughter now had to come up with 70% of the cost of the phone, which busted her budget and broke her heart as she had to drastically\u00a0down grade her phone. Now we were looking to get screwed as little as possible. Sit with that for a second.<\/p>\n

As the consumer we were reconciled with “getting screwed.”<\/p>\n

Despite the misinformation, we still bought a phone. That salesperson was trained to get us excited for A HUGE<\/em><\/strong> discount on equipment, but then had us leaving with a big dent in her bank account. Buying a deal and selling from an aggressive position with no thought to the future or the business relationship puts both buyer and seller in a terrible position. It\u2019s only about price. The seller didn\u2019t understand my situation, and I didn\u2019t have any loyalty to their brand.<\/p>\n

Favorite Customer Questions<\/span><\/p>\n

How do you avoid the customer\u2019s post-sale disappointment? Sales people need to change how they treat people. Think about your THREE<\/em><\/strong> favorite customer sales. Then answer these three questions:<\/p>\n