{"id":11688,"date":"2016-09-27T04:04:38","date_gmt":"2016-09-27T09:04:38","guid":{"rendered":"https:\/\/www.rocksdigital.com\/?p=11688"},"modified":"2025-06-16T12:34:07","modified_gmt":"2025-06-16T17:34:07","slug":"email-marketing-campaign","status":"publish","type":"post","link":"https:\/\/www.rocksdigital.com\/email-marketing-campaign\/","title":{"rendered":"5 Tell-tale Signs Your Email Marketing Campaign Isn’t Working"},"content":{"rendered":"
\"Signs
Image Credit \u2013 New Africa\/Shutterstock.com<\/figcaption><\/figure>\n

There are a lot of things that go into making a successful email marketing campaign<\/a>. And sometimes, in spite of all the planning and hard work, email marketing campaigns still fail. It might be difficult to catch on at first, but if you\u2019re starting to sense that something\u2019s not right, here are some of the warning signs that your strategy isn\u2019t working out as planned.<\/p>\n

Five Email Marketing Campaign Warnings<\/h2>\n

If there’s a problem with your strategy or execution, odds are that it will show up as one of the five warning signs below.<\/p>\n

1.\u00a0\u00a0\u00a0 Open and Click-Through Rates Are Falling<\/h2>\n

This is the most basic metric you can look at to determine if your email marketing campaign strategy is working or not. Of course, there are many other metrics a marketer should keep an eye on<\/a>. Rising open rates and click-through rates are the most direct result of an efficient campaign. If you notice these numbers dwindling, it means something is not right.<\/p>\n

You may want to try to personalize your emails more before sending them out. A few A\/B tests should help you figure out what titles and content work best. Segmenting your audience is also a good idea, to aid you reach out to each specific group, and really send them emails that appeal to them.<\/p>\n

2.\u00a0\u00a0\u00a0 Site Traffic Isn\u2019t Budging<\/h2>\n

Opening emails and reading them is one thing, but after that, the point of an email marketing campaign is to get your subscribers onto to your website. Open and click-through rates might be doing just fine, but if they don\u2019t convince your customers to visit your page, they\u2019re not really worth much by themselves.<\/p>\n

Again, you can try to segment your audience and make your emails more personal. You need to understand what problems your customers have. By understanding this, you can then frame your solution in such a way as to appeal to their needs. Avoid baiting them to your website. Attention-grabbing subject lines, or leaving unresolved questions in the body of your email might end up just annoying your customers. Remember that you are the one reaching out to them. Your emails should be as helpful as possible, and not take up too much of their time if they\u2019re going to be efficient.<\/p>\n

3.\u00a0\u00a0\u00a0 Brand Awareness Is Low<\/h2>\n

An email marketing campaign is not just about sealing the deal immediately. It should also help raise brand awareness. Because only by raising brand awareness can you hope to attract new leads, and maintain a powerful relationship with your current active customers.<\/p>\n

Raising your brand awareness can actually help you make your marketing strategy even more efficient, so you should consider approaching it from a different direction. Maybe try to invest more in the content of your website and social media pages. You could also try sending your customers survey, to find out straight from the source what they would like to see.<\/p>\n

And you can take this as an opportunity to provide your customers with a little bit of background info on your company as well. For example, restaurant surveys<\/a> do this all the time. It\u2019s a really quick way to catch two birds with one stone, getting that all-important customer feedback, and create greater brand awareness in a highly competitive field, where there are many of businesses with a long tradition and fiercely loyal customers.<\/p>\n

4.\u00a0\u00a0\u00a0 Leads Are Unsubscribing<\/h2>\n

This is a major red flag that something is not right with your strategy. Of course, it\u2019s perfectly normal if you see some people unsubscribe from time to time, and there are many reasons why they do it<\/a>. But if you start noticing that the number of people subscribing is far lower than that of people unsubscribing, you\u2019ve got a problem. Eventually, you may reach a point in which your campaign might be brilliant, but you have no one to show it to.<\/p>\n

If your customers are unsubscribing at an alarming rate, you may want to try going down a somewhat counterintuitive route, and maybe tone down your email marketing campaign. Many users are put off by overly-aggressive campaigns that send tens of emails a week.<\/p>\n

5.\u00a0\u00a0\u00a0 Subscribers Deem Your Emails Spam<\/h2>\n

This is another metric you\u2019re going to have to keep an eye out when assessing how efficient your email marketing campaign. If your customers mark your emails as spam, they\u2019re still going to receive them, but they\u2019re never going to open them. You\u2019re probably going to notice a correlation between the fall in open rates and this. You shouldn\u2019t feel too bad if this happens. Even large companies can sometimes go overboard and spam their customers<\/a>.<\/p>\n

It might be difficult to get your customers back on board after they\u2019ve already labeled your emails spam. But there a number of things you can do to avoid this happening in the future. First, you should time your emails right, and send them only when you know your customers are going to see them, but not interfere with their work schedule. You should also add a human touch to every email you send, even if the process is automated. They shouldn\u2019t feel like they were written by robots.<\/p>\n

Email marketing campaigns are as much an art as they are a science. Often times, it\u2019s very hard to tell what exactly isn\u2019t working right. And the solutions need to be adapted to the specific makeup of the target audience and the brand you\u2019re trying to promote.<\/p>\n

<\/div>\n
\n
Is Your Email #Marketing Failing to Deliver? 5 Warning Signs\u00a0from @Thea_Millard #RocksDigital<\/a><\/div>\n

Click To Tweet<\/a><\/p>\n

<\/div>\n<\/div>\n

Which of the 5 warning signs have you experienced? How did you solve it?<\/strong><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

There are a lot of things that go into making a successful email marketing campaign. And sometimes, in spite of all the planning and hard work, email marketing campaigns still fail. It might be difficult to catch on at first, but if you\u2019re starting to sense that something\u2019s not right, here are some of the […]<\/p>\n","protected":false},"author":66,"featured_media":43015,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[402],"tags":[136,377],"class_list":["post-11688","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding","tag-email-marketing","tag-marketing"],"yoast_head":"\n5 Tell-tale Signs Your Email Marketing Campaign Isn't Working<\/title>\n<meta name=\"description\" content=\"Explore key insights on why your email marketing may not be effective. 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