{"id":11581,"date":"2016-09-19T04:00:57","date_gmt":"2016-09-19T09:00:57","guid":{"rendered":"https:\/\/www.rocksdigital.com\/?p=11581"},"modified":"2025-06-16T12:37:25","modified_gmt":"2025-06-16T17:37:25","slug":"every-business-needs-newsletter","status":"publish","type":"post","link":"https:\/\/www.rocksdigital.com\/every-business-needs-newsletter\/","title":{"rendered":"Why Every Business Needs a Newsletter and How to Get Started"},"content":{"rendered":"
\"Newsletter
Image Credit \u2013 StockEU\/Shutterstock.com<\/figcaption><\/figure>\n

When you think of marketing promotions, a newsletter<\/a> may not be the first thing that comes to mind. However, it can be a great tool for building and nurturing relationships with clients and prospects.<\/p>\n

As Lila Freilicher explained in her article \u201cNewsletters Can Build Your Reputation,\u201d \u201cIt will develop your image and uniqueness as an industry leader and your reputation as a company offering quality products and services. And a well-thought-out newsletter can be used as a direct marketing device to build business and make a sale.\u201d<\/p>\n

By combining a little public relations, image-building and selling, newsletters provide useful information. And, information is the key word here.<\/p>\n

Creative consultant Don Hauptman explained, \u201cAs has been observed more than once, we live in an Age of Information. In this world, there exists a species we call \u2018information seekers.\u2019 These people need specialized data. . .\u201d<\/p>\n

Newsletter Content<\/h2>\n

A good promotional newsletter offers mostly valuable, worthwhile information to its readers. Depending on which newsletter specialist you talk to, they\u2019ll advise you that anywhere from 1\/10 to 1\/3 of it may be geared towards promotion.<\/p>\n

Newsletters are not as aggressive at selling as other marketing tools such as direct mail packages or online sales pages. Yes, they may promote your business, but they\u2019re not hard core sales tools. I, for one, make it a point to pack my newsletters with information my readers can use and keep any \u201csales pitch\u201d low key.<\/p>\n

Consider the words of consultant Herman Holtz. In his book, Great Promo Pieces<\/em> (John Wiley & Sons, Inc.), he says, \u201cOf course, your newsletter is promotional literature. You created it to help market your company\u2019s products or services, and the content is therefore necessarily advertising, even if low key or soft sell.<\/p>\n

At the same time, since you characterize and publish it as a newsletter, it cannot be 100 percent unabashed advertising matter. That would immediately destroy its usefulness. You must publish some material that is worthy of appearance in a newsletter and is definitely slanted to the reader\u2019s probable direct interest<\/a>. . . .It cannot be a pure sales letter, brochure or advertising circular.\u201d<\/p>\n

Target Audiences<\/span><\/p>\n

Before you ever begin producing your newsletter you must be clear on its purpose. First of all, who is it going to?<\/p>\n