{"id":11552,"date":"2016-09-14T04:04:18","date_gmt":"2016-09-14T09:04:18","guid":{"rendered":"https:\/\/www.rocksdigital.com\/?p=11552"},"modified":"2025-06-17T11:45:34","modified_gmt":"2025-06-17T16:45:34","slug":"mobile-app","status":"publish","type":"post","link":"https:\/\/www.rocksdigital.com\/mobile-app\/","title":{"rendered":"Yikes! All Businesses Need A Mobile App? Wait&#8230;"},"content":{"rendered":"<figure id=\"attachment_40790\" aria-describedby=\"caption-attachment-40790\" style=\"width: 1000px\" class=\"wp-caption aligncenter\"><img fetchpriority=\"high\" decoding=\"async\" class=\"size-full wp-image-40790\" src=\"https:\/\/www.rocksdigital.com\/wp-content\/uploads\/2016\/09\/all-businesses-need-mobile-apps.jpg\" alt=\"Your Business Needs a Mobile App\" width=\"1000\" height=\"558\" srcset=\"https:\/\/www.rocksdigital.com\/wp-content\/uploads\/2016\/09\/all-businesses-need-mobile-apps.jpg 1000w, https:\/\/www.rocksdigital.com\/wp-content\/uploads\/2016\/09\/all-businesses-need-mobile-apps-300x167.jpg 300w, https:\/\/www.rocksdigital.com\/wp-content\/uploads\/2016\/09\/all-businesses-need-mobile-apps-768x429.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><figcaption id=\"caption-attachment-40790\" class=\"wp-caption-text\">Image Credit \u2013 ra2 studio\/Shutterstock.com<\/figcaption><\/figure>\n<p>We\u2019ve all heard about the explosion in mobile internet usage. More than half of all Google searches are from mobile devices. And, users spend 90% of their mobile phone time in apps, according to <a href=\"https:\/\/www.rocksdigital.com\/now-new-next-in-mobile\/\">Lance Bachmann<\/a> in his 2016 Rocks Talk.\u00a0Yikes! Your business needs a mobile app stat, or you\u2019ll never reach a customer again. Ummm, not so fast.<\/p>\n<p>Will anyone download your app? Although PokemonGo quickly had more than 100 million downloads, 2\/3 of all mobile apps have fewer than 1,000 downloads. That still might be OK for your business.<\/p>\n<p>But just because an app gets downloaded, doesn\u2019t mean it gets used. Take a look at the apps on your phone now. Do you use all of them? A quick check of my phone shows that of the 117 apps I\u2019ve downloaded, I rarely or never use about a third of them. Time to clean house!<\/p>\n<h2>Mobile App Customer Drivers<\/h2>\n<p>So rather than debate the numbers, let\u2019s look at customer and purchase factors that prove in the <a href=\"https:\/\/www.rocksdigital.com\/how-to-create-mobile-website-content\/\">value of a mobile application<\/a>.<\/p>\n<ul>\n<li><strong>Frequency of Purchase<\/strong>\u2014It\u2019s more worthwhile for a customer to download your app if your product or service is frequently purchased. It\u2019s no surprise that Starbucks, with its daily, coffee-addicted fans is an early pioneer in the mobile app space. Conversely, businesses selling occasional large ticket items are less apt to find value in a mobile app.<\/li>\n<li><strong>Simplicity of Purchase<\/strong>\u2014The product or content has to be simplified for the small screen. It\u2019s difficult to have a good customer experience on a mobile app if your product or service is complex. You can risk customer disappointment if you over-simplify the experience. Dunkin Donuts only shows 8 of its 100 varieties of donuts in its mobile app. It annoys me that I can\u2019t order my favorite Bavarian cr\u00e8me donuts from my phone!<\/li>\n<li><strong>Customer Convenience<\/strong>\u2014An app can simplify the customer interaction by pre-populating data, sparing the customer from re-entering repetitive information.<\/li>\n<li><strong>Loyalty Programs<\/strong>\u2014It&#8217;s much easier for customers to scan or access loyalty program data from their smartphone than to carry around all those plastic cards. Plus the app gives the business another way to reach the loyal buyer to promote specials.<\/li>\n<li><strong>Mobile Use Cases<\/strong>\u2014If the customer interaction depends on the GPS of their location (ex. find nearest Starbucks), then there is tremendous value in a mobile app. Likewise, business conference producers will find it a necessity to put their programming schedule in a mobile app. This is because most of their attendees can only access mobile content during the event.<\/li>\n<\/ul>\n<h2>Mobile App Business Considerations<\/h2>\n<p>There are other factors your business will need to assess in addition to customer drivers.<\/p>\n<ul>\n<li><strong>Affordability<\/strong>\u2014Can you afford a mobile app? It\u2019s true that custom app development costs have historically been quite expensive, with enterprise-level apps typically costing more than $100,000 from custom development shops. On the other hand, simple apps can be developed for $3000 to $5000. To figure out which is more relevant for your situation, check out some of the online estimator tools that provide broad-brush estimates. If you have some in-house technical talent, there are also more modular development tools for a Do-It-Yourself approach.<\/li>\n<li><strong>Priority<\/strong>\u2014Even if you can afford the development, is it a priority for your organization? Is it the best use of your time and budget?<\/li>\n<li><strong>Cost Savings<\/strong>\u2014Perhaps making more of your customer interaction automated will allow your business to save money. Many businesses spend a lot of time scheduling, cancelling and rescheduling appointments. Why not put your calendar online and in a mobile app? Not only will it reduce your administrative costs, it will be more convenient for customers with after-hours schedule changes.<\/li>\n<\/ul>\n<p>There are many customer and business factors to review to determine if a mobile app makes sense for your business. But it boils down to this: What\u2019s the business problem you are trying to solve for your customer? If the app solves the problem affordably, it probably makes sense to develop it. Want to see what a mobile app could look like if you created one for your product or service? Visit AdviceMobile.com and register an account. You can create a test app for free.<\/p>\n<div class='tm-tweet-clear'><\/div>\n<div class='tm-click-to-tweet'>\n<div class='tm-ctt-text'><a href='https:\/\/twitter.com\/share?text=A+Useful+%23Mobile+App+Must+Solve+a+Business+Problem+says+%40LaurieShook+%23RocksDigital&#038;url=https:\/\/www.rocksdigital.com\/mobile-app\/' target='_blank'>A Useful #Mobile App Must Solve a Business Problem says @LaurieShook #RocksDigital<\/a><\/div>\n<p><a href='https:\/\/twitter.com\/share?text=A+Useful+%23Mobile+App+Must+Solve+a+Business+Problem+says+%40LaurieShook+%23RocksDigital&#038;url=https:\/\/www.rocksdigital.com\/mobile-app\/' target='_blank' class='tm-ctt-btn'>Click To Tweet<\/a><\/p>\n<div class='tm-ctt-tip'><\/div>\n<\/div>\n<p><em><strong>What business mobile apps do you find valuable?<\/strong><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>We\u2019ve all heard about the explosion in mobile internet usage. More than half of all Google searches are from mobile devices. And, users spend 90% of their mobile phone time in apps, according to Lance Bachmann in his 2016 Rocks Talk.\u00a0Yikes! Your business needs a mobile app stat, or you\u2019ll never reach a customer again. [&hellip;]<\/p>\n","protected":false},"author":58,"featured_media":40790,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[401],"tags":[391,556],"class_list":["post-11552","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mobile-and-web","tag-mobile","tag-mobile-app"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Does Your Business Need a Mobile App? | Rocks Digital<\/title>\n<meta name=\"description\" content=\"Learn how a mobile app can benefit your business by solving key problems and enhancing customer experience. 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