{"id":11534,"date":"2016-09-09T12:00:59","date_gmt":"2016-09-09T17:00:59","guid":{"rendered":"https:\/\/www.rocksdigital.com\/?p=11534"},"modified":"2024-03-19T10:57:11","modified_gmt":"2024-03-19T15:57:11","slug":"multi-channel-content-strategy-bigd16","status":"publish","type":"post","link":"https:\/\/www.rocksdigital.com\/multi-channel-content-strategy-bigd16\/","title":{"rendered":"How to Create a Multi-Channel Content Strategy for the Long Tail Effect presented at #BigD16 by Lissa Duty"},"content":{"rendered":"

Yep, it\u2019s Lissa Duty coming to you live from the 2016 Big Design Conference<\/a>. This is the fourth year I have been lucky enough to present at Big D (and plan the SEO and Social Marketing track)<\/em>.<\/p>\n

If you haven\u2019t attended this conference before you must. I know, you\u2019re thinking, \u201cWhy should I attend a UX Conference?\u201d<\/em> Well\u2026 the attendees are awesome and so are the speakers. This conference opens your mind up to thinking about more than just tweets, Facebook and blogging.<\/p>\n

And Now to My Presentation<\/span><\/p>\n

How to Create a Multi-Channel Content Strategy for the Long Tail Effect<\/h2>\n

It\u2019s normal to have the desire to create something that will go viral online, but the reality is that making virality actually happen is rare.<\/p>\n

In this talk I explored the multi-channel approach I employs with extensive content pieces \u2013\u00a0including infographics, research papers, and e-books \u2013\u00a0to increase awareness, drive conversions and convert prospects to customers.<\/p>\n

Want loyal fans and connected followers? Review this deck and take your content marketing to the next level.<\/p>\n