{"id":11429,"date":"2016-08-31T04:04:18","date_gmt":"2016-08-31T09:04:18","guid":{"rendered":"https:\/\/www.rocksdigital.com\/?p=11429"},"modified":"2025-06-23T13:55:41","modified_gmt":"2025-06-23T18:55:41","slug":"short-form-video","status":"publish","type":"post","link":"https:\/\/www.rocksdigital.com\/short-form-video\/","title":{"rendered":"5 Amazing Short-Form Video Hacks for Social Media"},"content":{"rendered":"
\"Short
Image Credit \u2013 panuwat phimpha\/Shutterstock.com<\/figcaption><\/figure>\n

When you hear news about social media today, you\u2019re hearing about video.\u00a0 Every major social network has added some type of short-form video marketing<\/a> service including networks like LinkedIn, which recently launched a platform showcasing 30 second videos<\/a> from LinkedIn influencers.<\/p>\n

Facebook, Twitter, Instagram, Pinterest — all of these sites now offer the ability to use short-form videos as a means of sharing information, establishing brand value, and making more intimate connections with your followers.<\/p>\n

It used to be much more difficult for small businesses and entrepreneurs to create video of any length.\u00a0 Even a 3 minute video took weeks to script, record, and publish with a professional videographer, an expensive editor, all the \u201cright\u201d tools and stellar lighting.<\/p>\n

Now there are simple tools any novice can use and affordable video editing apps that let you record and publish quality, attention-grabbing videos in a very short timeframe.<\/p>\n

5 Amazing Hacks for Creating Short-Form Videos in\u00a05 Minutes or Less<\/h2>\n

#1:\u00a0 Focus Your Message<\/span><\/p>\n

In any video, you have barely enough time to grab attention and it\u2019s important to get crystal clear on your message<\/a>.\u00a0 Identify a single key point with which you\u2019d like your viewer to walk away and write out what you want to say.<\/p>\n

How detailed you get in creating your script is up to you, but keep in mind the more you try to jam-pack into your video, the less likely it is that your viewer will hang around to the end.\u00a0 Use imagery and captions to help emphasize your message.<\/p>\n

#2: Leverage Tools You Already Have<\/span><\/p>\n

You don\u2019t need fancy cameras and other expensive equipment every time you create a video.<\/p>\n

Own a smartphone?\u00a0 Just set up your phone on a homemade stand or invest in an inexpensive tripod.\u00a0 Open your windows and use the streaming daylight or go outside to film yourself talking into the camera.\u00a0 Most smartphones now have decent microphones, but you can invest in a portable mic when and if you find you are recording more regularly.<\/p>\n

The most important thing to keep in mind is you want to avoid distractions from your message.\u00a0 Your viewers should see and hear you clearly, so they look forward to more from you.<\/p>\n

#3: Experiment with Short-Form Video Apps<\/span><\/p>\n

There are lots of apps to help you make great video.\u00a0 If you look up the term \u201cvideo editor\u201d on your smartphone, you will find them.\u00a0 What you should look for first are those that fall under \u201cEditor\u2019s Choice\u201d, any that have high ratings (i.e. 4 star and up) and always remember to read the most recent comments.<\/p>\n

A few of my favorite video editors include iMovie for the iPhone and VideoShow Pro for Android.<\/p>\n

#4: Find Great Templates<\/span><\/p>\n

If you prefer to create fast and easy animated videos, a few services are excellent for providing starter templates.<\/p>\n

Powtoon boasts that you can publish an animated video on their site in 5-20 minutes.\u00a0 While they do have a free version, the real value is in having full access to Powtoon\u2019s premium library of ready-made templates.\u00a0 You simply choose your template, the type of animated characters you want, and replace their text.\u00a0 That\u2019s it!\u00a0 Your video is ready to publish.<\/p>\n

Other services like Animoto can take your images and text, pop them into a background of your choice and help you develop a short-form video in minutes.\u00a0 You can choose from their library of short video snippets, music and clipart if you\u2019re out of ideas.<\/p>\n

Using done-for-you templates saves hours of time.<\/p>\n

#5:\u00a0 Share Everywhere<\/span><\/p>\n

Once you have created and published your short-form video, share it on any platform where it may be seen by your ideal clients. If you share it on Instagram, try re-sharing on Twitter and Facebook at different times. While LinkedIn is new to the game of video, they too will likely catch on to releasing more capabilities for the average user.<\/p>\n

Make short-form video a part of your overall social media strategy and reach your audience to make a huge impact in very little time. For more tips on short-form video, check out the Epic Snack Size Guide to Video Marketing<\/a>.<\/p>\n

<\/div>\n
\n
Even a novice can create catchy #video using today’s tools, says @TweetTanyaSmith #RocksDigital<\/a><\/div>\n

Click To Tweet<\/a><\/p>\n

<\/div>\n<\/div>\n

What’s your favorite hack for making online videos?<\/strong><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

When you hear news about social media today, you\u2019re hearing about video.\u00a0 Every major social network has added some type of short-form video marketing service including networks like LinkedIn, which recently launched a platform showcasing 30 second videos from LinkedIn influencers. Facebook, Twitter, Instagram, Pinterest — all of these sites now offer the ability to […]<\/p>\n","protected":false},"author":64,"featured_media":40801,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[56],"tags":[549,547,548,359],"class_list":["post-11429","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social","tag-online-video","tag-short-form-video","tag-video-apps","tag-video-marketing"],"yoast_head":"\n5 Amazing Short-Form Video Hacks for Social Media<\/title>\n<meta name=\"description\" content=\"Learn 5 hacks for creating impactful short-form videos in minutes. 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