{"id":11124,"date":"2016-07-27T04:07:04","date_gmt":"2016-07-27T09:07:04","guid":{"rendered":"https:\/\/www.rocksdigital.com\/?p=11124"},"modified":"2025-06-13T11:38:55","modified_gmt":"2025-06-13T16:38:55","slug":"1-rule-sales","status":"publish","type":"post","link":"https:\/\/www.rocksdigital.com\/1-rule-sales\/","title":{"rendered":"What is the #1 Rule of Sales?"},"content":{"rendered":"<p>Are you in sales? Hint: If you have your own business, you are! And if you&#8217;re in sales, you probably have a <a href=\"https:\/\/www.rocksdigital.com\/the-perfect-sales-process-abcs\/\">top sales tip for driving new business<\/a>. What is your favorite sales tip?<\/p>\n<figure id=\"attachment_40082\" aria-describedby=\"caption-attachment-40082\" style=\"width: 1000px\" class=\"wp-caption aligncenter\"><img fetchpriority=\"high\" decoding=\"async\" class=\"size-full wp-image-40082\" src=\"https:\/\/www.rocksdigital.com\/wp-content\/uploads\/2016\/07\/successful-business-sale.jpg\" alt=\"Successful Business Sale\" width=\"1000\" height=\"667\" srcset=\"https:\/\/www.rocksdigital.com\/wp-content\/uploads\/2016\/07\/successful-business-sale.jpg 1000w, https:\/\/www.rocksdigital.com\/wp-content\/uploads\/2016\/07\/successful-business-sale-300x200.jpg 300w, https:\/\/www.rocksdigital.com\/wp-content\/uploads\/2016\/07\/successful-business-sale-768x512.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><figcaption id=\"caption-attachment-40082\" class=\"wp-caption-text\">Image Credit \u2013 fizkes\/Shutterstock.com<\/figcaption><\/figure>\n<p>Ask ten people and you will get ten different answers. Don\u2019t believe me? Here are just a few of the excellent responses I found when researching this topic\u2026<\/p>\n<h2>10 Rules for Sales Success<\/h2>\n<ol>\n<li>Never end your day without taking at least one proactive step to put prospective business in the top of your sales funnel.<\/li>\n<li>ABC\u2019s of selling &#8212; <a href=\"https:\/\/www.cnbc.com\/2016\/04\/29\/4-sales-tips-to-live-by-from-geicos-top-salesman-who-sold-32k-policies.html\" target=\"_blank\" rel=\"noopener\">Always Be Closing<\/a>. The Alec Baldwin approach to sales from <em>Glengarry Glen Ross<\/em>, if you\u2019re not selling someone else will be.<\/li>\n<li>Start a simple conversation. Don\u2019t try to sell at the beginning of a customer relationship. (Looks like we have a difference of opinion here between #2 and #3).<\/li>\n<li>Know your destination. Identify your clients in advance, it will make it much easier to sell to them later on.<\/li>\n<li>Keep your mouth shut and your ears open. It\u2019s not about you, your products or services; it\u2019s all about them, so find a way to serve the customer.<\/li>\n<li>Follow the Golden Rule principle when selling. \u201cSell to other people the way you would like to be sold to\u201d.<\/li>\n<li>Never talk poorly about a competitor to a prospective customer. It is not attractive and makes you look bad.<\/li>\n<li>\u201cYou never know until you ask\u201d. \u00a0Asking a good question is one of the most important things a salesperson can do to start the close.<\/li>\n<li>Similarly, \u201cYou miss 100% of the sales you don\u2019t ask for\u201d. At some point you will have to sell your product, your service, your concept, and even yourself.<\/li>\n<li>You have to learn to fail to win. You have to fail in order to find out what you&#8217;re truly capable of achieving.<\/li>\n<\/ol>\n<p>There is a lot of great advice, wisdom and anecdotes about <a href=\"https:\/\/www.rocksdigital.com\/how-to-sell-to-decision-makers\/\">successful selling<\/a>. Each of the above rules of sales have merit, and should be included in your sales toolkit for future reference.<\/p>\n<p>However, at the end of the day the #1 rule of sales is that it doesn\u2019t matter. Much like the 2, 6 or 7 steps to a perfect golf swing. It is not about the number of steps. It\u2019s about focusing on the goal \u2013 to hit the little white ball 275 yards straight down the fairway toward the pin.<\/p>\n<p>This same logic applies to sales. In reality, there is no clear-cut #1 rule when it comes to sales. It is about one thing and one thing only, \u201cif you take care of the customer everything else will fall into place\u201d. Does that mean we have a new #1 rule of sales? (Just kidding).<\/p>\n<p>Don\u2019t focus on the rules or steps to successful sales, put your emphasis instead on taking care of the customer and building great relationships. Success will follow.<\/p>\n<div class='tm-tweet-clear'><\/div>\n<div class='tm-click-to-tweet'>\n<div class='tm-ctt-text'><a href='https:\/\/twitter.com\/share?text=What+is+the+1st+Rule+of+%23Sales%3F+Found+out+from+%40TresCoach+on+%23RocksDigital+&#038;url=https:\/\/www.rocksdigital.com\/1-rule-sales\/' target='_blank'>What is the 1st Rule of #Sales? Found out from @TresCoach on #RocksDigital <\/a><\/div>\n<p><a href='https:\/\/twitter.com\/share?text=What+is+the+1st+Rule+of+%23Sales%3F+Found+out+from+%40TresCoach+on+%23RocksDigital+&#038;url=https:\/\/www.rocksdigital.com\/1-rule-sales\/' target='_blank' class='tm-ctt-btn'>Click To Tweet<\/a><\/p>\n<div class='tm-ctt-tip'><\/div>\n<\/div>\n<p><strong><em>Which of the above rules do you find easiest to apply, and which one is the most challenging for you?<\/em><\/strong><\/p>\n<p>Editor&#8217;s note: To learn more about John Carroll&#8217;s perspective on selling, you may refer to his on-line training class Discover Your Formula for Success.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Are you in sales? Hint: If you have your own business, you are! And if you&#8217;re in sales, you probably have a top sales tip for driving new business. What is your favorite sales tip? Ask ten people and you will get ten different answers. Don\u2019t believe me? Here are just a few of the [&hellip;]<\/p>\n","protected":false},"author":27,"featured_media":40082,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[68],"tags":[324],"class_list":["post-11124","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-development","tag-sales"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What is the #1 Rule of Sales? | Rocks Digital<\/title>\n<meta name=\"description\" content=\"Explore effective sales strategies and enhance your business success. Call (214) 989-7549 to learn more about improving customer relationships.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.rocksdigital.com\/1-rule-sales\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What is the #1 Rule of Sales? | Rocks Digital\" \/>\n<meta property=\"og:description\" content=\"Explore effective sales strategies and enhance your business success. 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