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What You Need To Know About SEO<\/h2>\nWhat You Need To Know About SEO<\/h2>\nBarry Schwartz kicked off our morning with some insights about SEO.\u00a0 Barry is the Founder of Search Engine Roundtable and has been covering Search for over 12 years.<\/p>\n
On Page SEO<\/strong> = Content, Site arhitechture, HTML<\/p>\n Off Page SEO<\/strong> = Trust, Links, Personalization, Social<\/p>\n <\/p>\n Content Quality<\/strong> \u2013 The most important thing for your website \u2013 Are your pages well-written & have substantial quality content? EXPERT KNOWLEDGE.<\/p>\n Keyword Research<\/strong> \u2013 Have you researched the keywords people may use to find your content? The customer isn\u2019t necessarily searching for YOUR business, so, think about what they are searching for.<\/p>\n Content Keywords<\/strong> \u2013 Do pages use words and phrases you hope they\u2019ll be found for?<\/p>\n Content Freshness<\/strong> \u2013 Are pages fresh and about \u201chot\u201d topics?<\/p>\n Content Verticals<\/strong> \u2013 Do you have image, local, news, video or other vertical content?<\/p>\n Content Answers<\/strong> \u2013 Is your content turned into direct answers within the search results<\/p>\n Featured Snippets<\/strong> \u2013 Content Answers (Write the Question & Write the Answer)<\/p>\n Knowledge Cards<\/strong> \u2013 Content Answers<\/p>\n Live Results<\/strong> \u2013 Content Answers<\/p>\n <\/p>\n Crawlability<\/strong>\u00a0 – Can search engines discover and index your content?<\/p>\n Duplicate Content<\/strong> \u2013 Does the site manage duplicate content issues well?<\/p>\n Https vs http & www vs non www<\/strong><\/p>\n Mobile Friendly<\/strong> \u2013 Does your site work well for mobile devices and make use of AMP and app indexing?<\/p>\n Page Speed<\/strong> \u2013 Do your pages load quickly?<\/p>\n Descriptive URLS<\/strong> \u2013 Do URLs contain meaningful keywords to page topics?<\/p>\n HTTPS & Security<\/strong> \u2013 Does site use HTTPS to provide secure connection for visitors?<\/p>\n HTML<\/strong><\/p>\n Title Tags<\/strong> \u2013\u00a0 Clickable & has keywords<\/p>\n HTML Descriptions<\/strong> \u2013 Do meta description tags describe what pages are about?<\/p>\n Structured Data<\/strong> \u2013 Do pages use structured data to enhance listings?<\/p>\n Headers<\/strong> \u2013 H1, H2, etc<\/p>\n <\/p>\n Trust Authority<\/strong> \u2013 Do links, share and other factors make a site a trusted authority?<\/p>\n Ranking for Competitive Keywords<\/p>\n Trust Engage<\/strong> \u2013 Do visitors spend time reading or bounce away quickly?<\/p>\n Trust History<\/strong> – Has site or its domain been around a long time, operating in the same way?<\/p>\n Trust Identity<\/strong> \u2013 Does site use means to verify its identity and that of its authors?<\/p>\n Link Quality<\/strong> \u2013 Are links from trusted, quality or respected websites?<\/p>\n Link Text<\/strong> \u2013 Do links pointing at pages use words you hope they\u2019ll be found for?<\/p>\n Anchor Text Power<\/strong> \u2013 Link text<\/p>\n Link Number<\/strong> \u2013 Do many links point at your web pages?<\/p>\n Personalization Country<\/strong> \u2013 What countries are searching?<\/p>\n Personalization Locality<\/strong>\u00a0 – What city or local area is someone located in?<\/p>\n Personalization History<\/strong> \u2013 Has someone regularly visited your site?<\/p>\n Personalization Social<\/strong> \u2013 Has someone or their friends socially favored the site?<\/p>\n Social Reputation<\/strong> \u2013 Do those respected on social networks share your content?<\/p>\n <\/p>\n Thin Content<\/strong> \u2013 Is content thin or shallow & lacking substance?<\/p>\n Cloaking<\/strong> \u2013 Do you show search engines different pages than humans?<\/p>\n Tricking bots & humans<\/strong> \u2013 Cloaking<\/p>\n Keyword Stuffing<\/strong> \u2013 Do you excessively use words you want pages to be found for?<\/p>\n Hidden Content<\/strong> \u2013 Do colors or design hide words you want pages to be found for?<\/p>\n <\/p>\n Piracy\/DMCA<\/strong> \u2013 Has your site been flagged for hosting pirated content?<\/p>\n Top Heavy Ads<\/strong> \u2013 Is your content ad heavy? Especially above the fold?<\/p>\n Paid Links<\/strong> \u2013 Have you purchased links in hopes of better rankings?<\/p>\n Link Spam<\/strong> \u2013 Have you created links by spamming blogs?<\/p>\n <\/p>\nOn Page SEO Factors \u2013 Content<\/h2>\n
Architecture<\/h3>\n
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OFF PAGE<\/h2>\n
PENALTIES AND VIOLATIONS<\/h2>\n
ON PAGE<\/h3>\n
OFF PAGE<\/h3>\n
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