{"id":10869,"date":"2016-06-30T14:28:13","date_gmt":"2016-06-30T19:28:13","guid":{"rendered":"https:\/\/www.rocksdigital.com\/?p=10869"},"modified":"2024-11-18T11:10:16","modified_gmt":"2024-11-18T17:10:16","slug":"marketing-hacks-non-marketers-amy-kinnaird","status":"publish","type":"post","link":"https:\/\/www.rocksdigital.com\/marketing-hacks-non-marketers-amy-kinnaird\/","title":{"rendered":"Marketing Hacks for Non-Marketers by Amy Kinnaird"},"content":{"rendered":"

Marketing Tips to Achieve Success<\/h2>\n

\"Woman<\/a>Amy Kinnaird, public speaker and founder of Uncommon Sense Marketing, presented us with some highly valuable marketing tips to achieve success and get the career you love.<\/p>\n

Start with a plan – We write business and marketing plans, but boil it down and refocus. Put a revenue model together, figure out how to get there. Sales is no good without marketing.<\/p>\n

Put together a Marketing calendar. Decide what you want to do that is marketing related (holidays, speaking, etc.)<\/p>\n

<\/div>\n
\n
What works for one business doesn’t always work for another business\u00a0@AmyKinnaird<\/a><\/div>\n

Click To Tweet<\/a><\/p>\n

<\/div>\n<\/div>\n
    \n
  1. \u00a0Spend 15 minutes a week on LinkedIn building your connections. You have to be a connector and build relationships. Be known for helping people get what they want, and others will help you get what you want.<\/li>\n
  2. \u00a0People know you do something, but not exactly what you do. Do a “Warm Letter,” write a letter to companies, individuals, saying what you do, what clients you’re looking for, and offer a phone call. Whenever something in your business changes, people want to help you, but they need to know how they can help.<\/li>\n
  3. \u00a0Know everything about your competition and how you stand out. Even though we always have a roller coaster journey with business, have something that is always consistent.<\/li>\n
  4. \u00a0Consider redoing your website. Refresh it and add to it constantly. Re-brand if necessary.<\/li>\n
  5. \u00a0Be awesome at what you do.<\/li>\n
  6. \u00a0Get testimonials on your website, or\u00a0a recommendation on LinkedIn.<\/li>\n
  7. \u00a0Follow-up.<\/li>\n
  8. \u00a0Optimize your high resolution images and large files.<\/li>\n
  9. \u00a0Video testimonials. Gather them as soon as clients start working with you and loving your services.<\/li>\n
  10. \u00a0Write a book. It’s a great marketing tool.<\/li>\n
  11. \u00a0Be a guest on someone’s podcast or radio show, or start your own. Give the illusion of being everywhere, and use different mediums to get seen in different forms.<\/li>\n
  12. \u00a0Write articles for local magazines or trade journals. Re-purpose other articles you have.<\/li>\n
  13. \u00a0Write better headlines for your newsletters, blog posts, etc. Use coschedule.com\/Headline-Analyzer<\/a>. Take the original name, and change it 25 times.<\/li>\n
  14. \u00a0Have a call to action on your voice message, email, on everything.<\/li>\n
  15. \u00a0Curate other peoples’ content.<\/li>\n
  16. \u00a0Pick up the phone. Call people without an agenda, and build a relationship.<\/li>\n
  17. \u00a0USPS Every-Door Direct – Get bulk mailing rates without having to be a large company.<\/li>\n
  18. \u00a0Have a sale or a party for your best clients.<\/li>\n
  19. \u00a0Accountability partners. Get a partner to hold you accountable and help you when you<\/li>\n
  20. \u00a0Birthday cards, holiday (Thanksgiving, Christmas, off holidays like Groundhog Day, etc.) cards, thank you cards, even to people who don’t buy from you.<\/li>\n
  21. \u00a0Get a branded name tag.<\/li>\n
  22. \u00a0Local networking. Go to events, network, look for people who are near you who need you. You can keep a business with the people.<\/li>\n
  23. \u00a0Do marketing every single day – 30 minutes to an hour a day.<\/li>\n<\/ol>\n

    @AmyKinnaird<\/p>\n

    318-795-0520<\/p>\n

    <\/div>\n
    \n
    #Marketing Tips to Achieve #Success at #RocksDigital 2016 – Live Blog<\/a><\/div>\n

    Click To Tweet<\/a><\/p>\n

    <\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

    Marketing Tips to Achieve Success Amy Kinnaird, public speaker and founder of Uncommon Sense Marketing, presented us with some highly valuable marketing tips to achieve success and get the career you love. Start with a plan – We write business and marketing plans, but boil it down and refocus. Put a revenue model together, figure […]<\/p>\n","protected":false},"author":57,"featured_media":11104,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[515,495],"tags":[135,377],"class_list":["post-10869","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-live-blogs-rocks-digital-2016","category-rocks-digital-2016-news","tag-digital-marketing","tag-marketing"],"yoast_head":"\nMarketing Hacks for Non-Marketers by Amy Kinnaird – Rocks Digital<\/title>\n<meta name=\"description\" content=\"Explore simple marketing hacks for non-marketers from Amy Kinnaird. 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