{"id":10863,"date":"2016-06-30T13:52:08","date_gmt":"2016-06-30T18:52:08","guid":{"rendered":"https:\/\/www.rocksdigital.com\/?p=10863"},"modified":"2024-11-18T11:07:36","modified_gmt":"2024-11-18T17:07:36","slug":"marketing-gets-known-sale-gets-paid-judy-hoberman","status":"publish","type":"post","link":"https:\/\/www.rocksdigital.com\/marketing-gets-known-sale-gets-paid-judy-hoberman\/","title":{"rendered":"Marketing Gets You Known, Sales Get You Paid \u2013 Judy Hoberman"},"content":{"rendered":"<p><img decoding=\"async\" class=\"alignright\" src=\"https:\/\/www.rocksdigital.com\/wp-content\/uploads\/2016\/06\/judy-hoberman.jpeg\" alt=\"Judy Hoberman, Sales\" width=\"100%\" \/><\/p>\n<h2>How to Turn Marketing into Sales<\/h2>\n<p>Judy Hoberman, author of Selling in A Skirt &#8211; The Secrets Women Don&#8217;t Know They Know About Sales (And What Men Should Know, Too), her company, Selling in A Skirt, helps women become successful in business and the gender differences in sales.<\/p>\n<div class='tm-tweet-clear'><\/div>\n<div class='tm-click-to-tweet'>\n<div class='tm-ctt-text'><a href='https:\/\/twitter.com\/share?text=Women+want+to+be+treated+equally%2C+not+identically%C2%A0%40SellingInASkirt&#038;url=https:\/\/www.rocksdigital.com\/marketing-gets-known-sale-gets-paid-judy-hoberman\/' target='_blank'>Women want to be treated equally, not identically\u00a0@SellingInASkirt<\/a><\/div>\n<p><a href='https:\/\/twitter.com\/share?text=Women+want+to+be+treated+equally%2C+not+identically%C2%A0%40SellingInASkirt&#038;url=https:\/\/www.rocksdigital.com\/marketing-gets-known-sale-gets-paid-judy-hoberman\/' target='_blank' class='tm-ctt-btn'>Click To Tweet<\/a><\/p>\n<div class='tm-ctt-tip'><\/div>\n<\/div>\n<p><strong>Five Steps to Accomplishing Your Goals:<\/strong><\/p>\n<p>Visualize It: Seeing a goal is more powerful than simply setting a mental image. Post photos, quotes, and stories to keep you inspired.<\/p>\n<p>Inform Others: Share your goals with friends and family. It helps you hold yourself accountable and overcome potential setbacks.<\/p>\n<p>Put it on the Calendar: Put a date and your goal on the calendar.<\/p>\n<p>Sales and Marketing are different activities.<\/p>\n<p>Marketing includes:<\/p>\n<ul>\n<li>Consumer research<\/li>\n<li>Product Development<\/li>\n<li>Advertising<\/li>\n<\/ul>\n<p>Sales Includes:<\/p>\n<ul>\n<li>&#8220;JUST&#8221; Converting prospects into paying customers<\/li>\n<\/ul>\n<p>Marketing Funnel:<\/p>\n<ul>\n<li>Live Leads<\/li>\n<li>Active Leads<\/li>\n<li>Sales Ready Leads<\/li>\n<\/ul>\n<p>Sales Funnel:<\/p>\n<ul>\n<li>Sales Ready Leads<\/li>\n<li>Opportunity<\/li>\n<li>Sales<\/li>\n<\/ul>\n<p>Marketing + Sales = Success<\/p>\n<p>For optimal results, both need to work together. You need marketing in sales and sales in marketing. If you don&#8217;t do any marketing, no one is going to show up.<\/p>\n<p style=\"text-align: center;\"><strong>Why do people not\u00a0like to sell? Why do you not like to sell?<\/strong><\/p>\n<p>Everybody is a sales person. You&#8217;re selling the idea of a project, dinner to your family, opportunities to do better.<\/p>\n<p style=\"text-align: center;\"><strong>Know, Like, Trust, Try, Buy, Repeat, Refer.<\/strong><\/p>\n<p>If you really want to build a relationship with someone, ask them questions. When you ask prospects questions, they feel as if you are actually interested in them.<\/p>\n<p>For Men, asking questions means:<\/p>\n<ul>\n<li>Gathering Information<\/li>\n<li>Facts &amp; Figures<\/li>\n<\/ul>\n<p>For Women, this means:<\/p>\n<ul>\n<li>Building Relationships<\/li>\n<li>The Entire Story<\/li>\n<\/ul>\n<p><em>&#8220;He who asks is a fool for five minutes, but he who does not ask remains a fool forever.&#8221;<\/em> &#8211; Chinese Proverb<\/p>\n<p><strong>5 Types of Questions:<\/strong><\/p>\n<ul>\n<li>Close Ended questions &#8211; Gathering information (Who, What, Where, How).<\/li>\n<li>Open Ended questions &#8211; Asking the WHY.<\/li>\n<li>Clarifying &#8211; Make sure you really know what they&#8217;re saying.<\/li>\n<li>Leading &#8211; Repeat what they said in different words.<\/li>\n<\/ul>\n<p>Sales is nothing more than relationship marketing &#8211; If you don&#8217;t have a relationship with someone, they are more likely to trust someone they Know, Like, and Trust.<\/p>\n<p><strong>Find Customers!<\/strong><\/p>\n<p>Do you know your target? It cannot be\u00a0everyone. Concerns, solutions, etc. A niche market is a group of people with specific needs or interests. When you identify your niche market, your sales will soar, because you become the expert in your field, and everyone will gravitate towards you.<\/p>\n<ul>\n<li>A smaller group has very specific and unique needs and wants.<\/li>\n<li>You will get more referrals.<\/li>\n<li>You can find business allies.<\/li>\n<li>You will be laser focused on your target.<\/li>\n<li>You are seen as the expert in your field<\/li>\n<\/ul>\n<p>How is already in your space that complements you and you are\u00a0not competing against? Strategic partners can work with you.<\/p>\n<p>Listen to what your customers really want instead of trying to figure out what they want. Listen with the intent to listen, and not the intent to speak.\u00a0Actively listen. Be present where you are.<\/p>\n<p>TRUST is the number one rule in sales. It&#8217;s what relationships depend upon. Trust is not something you can buy,\u00a0you have to earn it. Once you have a network of people who trust you, the possibilities are endless.<\/p>\n<p>If you don&#8217;t follow up, no one will do business with you.<\/p>\n<ul>\n<li>48% of sales people never follow up.<\/li>\n<li>25% of sales people make a second contact and stop.<\/li>\n<li>12% of sales people only make three contacts and stop.<\/li>\n<li>Only 10% of sales people make more than three contacts.<\/li>\n<li>2% of sales are made on the first contact.<\/li>\n<li>3% of sales are made on the second contact.<\/li>\n<li>5% of sales are made on the third contact.<\/li>\n<li>10% of sales are made on the fourth contact.<\/li>\n<li>80%of sales are made on the fifth to twelfth contact.<\/li>\n<\/ul>\n<p>As we go on through our journey,<\/p>\n<ul>\n<li>we all have dreams<\/li>\n<li>we all have goals<\/li>\n<li>we all have challenges<\/li>\n<\/ul>\n<p>In 24 months, I am &#8230;.<\/p>\n<p>In 12 months, I am &#8230;.<\/p>\n<p>In 6 months, I am &#8230;.<\/p>\n<p>Describe it in detail, so that if someone else read these statements, they could almost see it, feel, smell, touch, etc.<\/p>\n<ul>\n<li><strong>Priorities<\/strong> &#8211; Until you know your priorities, you will not know the difference between opportunity and distraction.<\/li>\n<li><strong>Leverage<\/strong> &#8211; Not only on Social Media, but off of it, as well.<\/li>\n<li><strong>Access<\/strong> &#8211; When you show up, you get access.<\/li>\n<li><strong>Network<\/strong> &#8211; Have the right people in your circle of connection.<\/li>\n<li><strong>Service<\/strong> &#8211; When you serve others, magic can happen.<\/li>\n<\/ul>\n<p>Contact Judy:<br \/>\nsellingaskirt.com<br \/>\n<a href=\"mailto:judy@sellinginaskirt.com\" target=\"_blank\" rel=\"noopener\">judy@sellinginaskirt.com<\/a><br \/>\n203.605.3635<\/p>\n<div class='tm-tweet-clear'><\/div>\n<div class='tm-click-to-tweet'>\n<div class='tm-ctt-text'><a href='https:\/\/twitter.com\/share?text=%23Marketing+Gets+You+Known%2C+%23Sales+Gets+You+Paid%21+Live+Blog+from+%23RocksDigital+2016&#038;url=https:\/\/www.rocksdigital.com\/marketing-gets-known-sale-gets-paid-judy-hoberman\/' target='_blank'>#Marketing Gets You Known, #Sales Gets You Paid! Live Blog from #RocksDigital 2016<\/a><\/div>\n<p><a href='https:\/\/twitter.com\/share?text=%23Marketing+Gets+You+Known%2C+%23Sales+Gets+You+Paid%21+Live+Blog+from+%23RocksDigital+2016&#038;url=https:\/\/www.rocksdigital.com\/marketing-gets-known-sale-gets-paid-judy-hoberman\/' target='_blank' class='tm-ctt-btn'>Click To Tweet<\/a><\/p>\n<div class='tm-ctt-tip'><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>How to Turn Marketing into Sales Judy Hoberman, author of Selling in A Skirt &#8211; The Secrets Women Don&#8217;t Know They Know About Sales (And What Men Should Know, Too), her company, Selling in A Skirt, helps women become successful in business and the gender differences in sales. Women want to be treated equally, not [&hellip;]<\/p>\n","protected":false},"author":57,"featured_media":10921,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[515,495],"tags":[377,494,324],"class_list":["post-10863","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-live-blogs-rocks-digital-2016","category-rocks-digital-2016-news","tag-marketing","tag-rocks-digital-2016","tag-sales"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Marketing Gets You Known, Sales Get You Paid \u2013 Judy Hoberman &#8211; 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