{"id":10854,"date":"2016-06-30T12:02:27","date_gmt":"2016-06-30T17:02:27","guid":{"rendered":"https:\/\/www.rocksdigital.com\/?p=10854"},"modified":"2024-11-22T11:14:50","modified_gmt":"2024-11-22T17:14:50","slug":"social-selling-5-steps-putting-social-back-sales","status":"publish","type":"post","link":"https:\/\/www.rocksdigital.com\/social-selling-5-steps-putting-social-back-sales\/","title":{"rendered":"Social Selling: 5 Steps to Putting Social Back in Sales"},"content":{"rendered":"<p>Patty Farmer is a best-selling author, trainer, marketing and business growth strategist, international speaker, radio host, event producer, and social media influencer.<\/p>\n<p>&#8220;The modern consumer is digitally driven, socially connected, and mobile empowered.&#8221; ~ Jill Rowley<\/p>\n<p>Who is your end customer?\u00a0You need to adapt to social media and offer your consumers social connection.<\/p>\n<p>We&#8217;re in the people business. Patty moved to Texas eight years ago, and set a goal to meet 100,000 people and get $100,000 dollars. She did it in 9 months, because she got out and met people.<\/p>\n<p><strong>Did You Know&#8230;<\/strong><\/p>\n<ul>\n<li>Buyers are already 57% through the purchase process before speaking to a professional<\/li>\n<li>74% of todays B2B customers do more than half of their research before interacting with a representative.<\/li>\n<li>Social Sellers realize a 66% greater quota attainment than those using traditional prospecting techniques.<\/li>\n<li>Buyers who use social media have larger budgets, typically 84% larger than the budgets of buyers who are not on social media.<\/li>\n<\/ul>\n<p>The first sale you need to make is to yourself. Invest in yourself.<\/p>\n<p>Social selling is the process of developing relationships as part of the sales process.<\/p>\n<div class='tm-tweet-clear'><\/div>\n<div class='tm-click-to-tweet'>\n<div class='tm-ctt-text'><a href='https:\/\/twitter.com\/share?text=If+relationships+are+the+currency%2C+how+fat+is+your+wallet%3F+%40PattyFarmer+%23RocksDigital&#038;url=https:\/\/www.rocksdigital.com\/social-selling-5-steps-putting-social-back-sales\/' target='_blank'>If relationships are the currency, how fat is your wallet? @PattyFarmer #RocksDigital<\/a><\/div>\n<p><a href='https:\/\/twitter.com\/share?text=If+relationships+are+the+currency%2C+how+fat+is+your+wallet%3F+%40PattyFarmer+%23RocksDigital&#038;url=https:\/\/www.rocksdigital.com\/social-selling-5-steps-putting-social-back-sales\/' target='_blank' class='tm-ctt-btn'>Click To Tweet<\/a><\/p>\n<div class='tm-ctt-tip'><\/div>\n<\/div>\n<p>The revenue is in your relationships. The key is to serve not sell, but the secret is&#8230; strategically serving or strategically<\/p>\n<p>1- Know Your ABC&#8217;s &#8211; You may be thinking, Always Be Closing, but in reality it&#8217;s Always Be Connecting. Be a resource to other people. Connect them to people and content, either your own or others&#8217; content.<\/p>\n<p>2 &#8211; Know Your Audience &#8211; Not just your target market. Demographics and psychographics are important, but learn how your customer buys. Do you know a day in the life of your consumer? Know where your consumers spend their time, their favorite social media platform, etc.<\/p>\n<p>3 &#8211; Provide Relevant Content &amp; Value Consistently &#8211; It isn&#8217;t just getting prospects on your list, it&#8217;s about how you can get them to stay.<\/p>\n<p>4 &#8211; Collaboration VS. Competition &#8211; If you come up with an idea, make sure someone else doesn&#8217;t get it to the marketplace first. Get it out there. It takes a tribe<\/p>\n<p>5 &#8211; Create Social Offers &#8211; Competitions, contests, freebies, etc. These are appealing to your audience.<\/p>\n<div class='tm-tweet-clear'><\/div>\n<div class='tm-click-to-tweet'>\n<div class='tm-ctt-text'><a href='https:\/\/twitter.com\/share?text=The+only+difference+between+a+contract+and+a+contact+is+the+R+and+that%C2%A0stands+for+relationships+%40PattyFarmer&#038;url=https:\/\/www.rocksdigital.com\/social-selling-5-steps-putting-social-back-sales\/' target='_blank'>The only difference between a contract and a contact is the R and that\u00a0stands for relationships @PattyFarmer<\/a><\/div>\n<p><a href='https:\/\/twitter.com\/share?text=The+only+difference+between+a+contract+and+a+contact+is+the+R+and+that%C2%A0stands+for+relationships+%40PattyFarmer&#038;url=https:\/\/www.rocksdigital.com\/social-selling-5-steps-putting-social-back-sales\/' target='_blank' class='tm-ctt-btn'>Click To Tweet<\/a><\/p>\n<div class='tm-ctt-tip'><\/div>\n<\/div>\n<p><a href=\"https:\/\/pattyfarmer.com\/\">Patty Farmer.com<\/a><\/p>\n<p>SixFigureBizQuiz.com<\/p>\n<p>@PattyFarmer<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Patty Farmer is a best-selling author, trainer, marketing and business growth strategist, international speaker, radio host, event producer, and social media influencer. &#8220;The modern consumer is digitally driven, socially connected, and mobile empowered.&#8221; ~ Jill Rowley Who is your end customer?\u00a0You need to adapt to social media and offer your consumers social connection. We&#8217;re in [&hellip;]<\/p>\n","protected":false},"author":57,"featured_media":10424,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[515,495],"tags":[324,79],"class_list":["post-10854","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-live-blogs-rocks-digital-2016","category-rocks-digital-2016-news","tag-sales","tag-social-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Social Selling: 5 Steps to Putting Social Back in Sales &#8211; Rocks Digital<\/title>\n<meta name=\"description\" content=\"Boost your sales with social selling tips. 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