{"id":1035,"date":"2013-06-30T08:50:58","date_gmt":"2013-06-30T14:50:58","guid":{"rendered":"http:\/\/dfwrockssocialmedia.com\/?p=1035"},"modified":"2024-06-25T13:24:01","modified_gmt":"2024-06-25T18:24:01","slug":"facebook-marketing-strategies-for-guaranteed-success-presentation-given-by-kate-buck-jr","status":"publish","type":"post","link":"https:\/\/www.rocksdigital.com\/facebook-marketing-strategies-for-guaranteed-success-presentation-given-by-kate-buck-jr\/","title":{"rendered":"Successful Facebook Marketing Strategies by Kate Buck Jr."},"content":{"rendered":"<p><strong><em><img fetchpriority=\"high\" decoding=\"async\" class=\"alignright size-full wp-image-1393\" src=\"https:\/\/www.rocksdigital.com\/wp-content\/uploads\/2013\/07\/social_media_day_2013-5773.jpg\" alt=\"social_media_day_2013\" width=\"800\" height=\"533\" srcset=\"https:\/\/www.rocksdigital.com\/wp-content\/uploads\/2013\/07\/social_media_day_2013-5773.jpg 800w, https:\/\/www.rocksdigital.com\/wp-content\/uploads\/2013\/07\/social_media_day_2013-5773-300x199.jpg 300w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>These are notes taken at the DFW Rocks Social Media Day 2013 presentation by Kate Buck Jr. \u00a0&#8211; Facebook Marketing Strategies for Guaranteed Success<\/em><\/strong><\/p>\n<p>Facebook is all about engagement. 70% of the people on Facebook are sharing photos. You need to make sure you are doing everything you can to engage with your audience.<\/p>\n<p>There are several tools that you can use to be able to be successful at Facebook marketing<\/p>\n<ul>\n<li><span style=\"line-height: 13px;\">Free online image: Photobucket.com, FotoFlexer.com, PicMonkey.com<\/span><\/li>\n<li>Shareasimage.com &#8211; Highlight any text to create an image<\/li>\n<\/ul>\n<h3>NON VISUAL STUFF<\/h3>\n<ul>\n<li><span style=\"line-height: 13px;\">The most engaging pages on FB rarely post text updates, but when they do&#8230;<\/span><\/li>\n<li>Do not post &#8216;neutral&#8217; updates<\/li>\n<li>Beef up your text<\/li>\n<\/ul>\n<ol>\n<li>Fill in the ______<\/li>\n<li>Multiple choice<\/li>\n<li>Feedback\/suggestions<\/li>\n<li>Inspiring quotes<\/li>\n<li>Controversial statements (Ex: This ABSOLUTELY doesn&#8217;t work!)<\/li>\n<\/ol>\n<h3>START USING HASHTAGS NOW<\/h3>\n<p>Even though hashtags on Facebook are not completely developed yet, they will become more, and more important in the future. The hashtags will make the pieces of content in your FB stream become publicly available.<\/p>\n<h3>KEY TAKEAWAYS<\/h3>\n<ul>\n<li>Start now &#8211; it&#8217;s already too late<\/li>\n<li>Optimize images (title of image, filename, descriptions)<\/li>\n<li>Use keywords &amp; your URL in descriptions<\/li>\n<li>Aperture for metadata<\/li>\n<li>UGC &#8211; Give users SOMETHING to take a picture of and let them tell your story for you<\/li>\n<li>Increased engagement leads to an increase in site visitors leads to an increase in prospects leads to an increase in customers<\/li>\n<\/ul>\n<h3>QUESTIONS FROM THE AUDIENCE:<\/h3>\n<p><strong>Q:<\/strong> Didn&#8217;t understand about using graphics<\/p>\n<p><strong>A:<\/strong> Just take an interesting graphic and put the caption.<\/p>\n<p><strong>Q:<\/strong> Does the link placement on Facebook work the same with Google+?<\/p>\n<p><strong>A:<\/strong> No, you don&#8217;t. On Google+ it needs to be in the description. \u00a0But with Facebook, you want a link in your comments. That way you are not making it obvious that you are trying to lead people away from Facebook.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>These are notes taken at the DFW Rocks Social Media Day 2013 presentation by Kate Buck Jr. \u00a0&#8211; Facebook Marketing Strategies for Guaranteed Success Facebook is all about engagement. 70% of the people on Facebook are sharing photos. You need to make sure you are doing everything you can to engage with your audience. There [&hellip;]<\/p>\n","protected":false},"author":26,"featured_media":1345,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[4],"tags":[71],"class_list":["post-1035","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-smd-blog","tag-facebook"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Successful Facebook Marketing Strategies by Kate Buck Jr. &#8211; Rocks Digital<\/title>\n<meta name=\"description\" content=\"Unlock Facebook marketing success with strategies from Kate Buck Jr. on Rocks Digital. 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