Tanya Smith is a creative social content strategist, soccer mom and geeky student of all things Internet, teaching service providers to leverage snack-size, microcontent for maximum social media visibility so they can shift from invisible to influential. Described as a “walking Google”, Tanya’s experience and
David Daniels is the Senior SEO Analyst at Vertical Nerve Inc. in Dallas, Texas, a digital optimization agency helping clients acquire more traffic and convert that traffic into leads and sales. His background is in Technical SEO audits and Local SEO, as well as SEO
Greg Sterling is VP of Strategy & Insights for the Local Search Association (LSA). He also serves as a contributing editor for the leading tech blogs, Search Engine Land and Marketing Land. His personal blog, Screenwerk, connects the dots between digital media and real-world consumer
It doesn’t take long for you to decide if a product or service is right for you. Often the subject at the center of a brand’s content marketing, whether it is you-centered or we-centered, helps you to make that decision, even when you’re a marketer.
In combination, content marketing and SEO create a brand-enhancing, lead-generating monster greater than the sum of their parts. If you’re not mixing your content marketing and SEO, you’re missing out on tremendous opportunities to get much more out of both campaigns. SEO and Content Marketing
I’m always on the lookout for ways to make business easier and more efficient for me and my clients. I frequently hear the question “What small business tools can help me the most as an SMB owner?” Every business will have a different set of
“Who do you serve?” is the biggest question we are all asked to answer. The response should be one that connects and resonates with, not only potential funders, such as with the nonprofit I work with, but also the community in which you serve. Storytelling
The old adage, “You don’t get bigger by getting smaller,” does not always apply in the modern business world. In order to thrive in today’s fast-paced, global marketplace you must think differently about what is essential to growth, and where and how to invest your
With so many people discussing how key content is to marketing strategies, good copywriters are a little like nobility in King Content’s court. With that in mind, I thought I’d have a little fun here by offering this short copywriting tips quiz. After filling in
When you create local content, or any content for that matter, the end goal is conversion and success. Fortunately, a thorough review of your content marketing metrics gives you insight to see if you’re achieving those goals. With so much metric information available, sorting through
I wish there was a super magic bullet I could give you that would be the panacea for all of your business and sales ills. The reality is that sales is not a ‘one point’ process where things happen from doing just ‘one thing’, but it comes
The Lunar New Year is upon us and it’s the Year of the Fire Monkey. So, what do monkeys have to do with best practices for business? Well, you’re probably familiar with the visual proverb of the three wise monkeys – “see no evil” covering
Bernadette Coleman is the founder and CEO of Advice Local, an award-winning local search technology and local presence management company focused on improving visibility for clients across the local digital universe. She has been actively involved in digital marketing with an emphasis on local SEO since
With a background in B2B lead gen and affiliate marketing, Damon Gochneaur, founder of Aspiro Digital Marketing Agency, has spent nearly a decade entrenched in helping businesses get more out of digital. AdWords & Analytics certified, running Facebook ads campaigns since 2008, Damon is platform
If you’ve been reading my articles on Rocks Digital, then you know I’m a technophile. But now and then, I have a situation where technology might not be the best solution. Sometimes when you meet with clients or potential clients, it’s still not acceptable to
We’re ready to ROCK Local, Social & Mobile in Dallas and we need the help of some awesome sponsors! Is this you? The sixth annual Rocks Digital Marketing Conference, featuring the Who’s Who of digital marketing, will gather once again at the Addison Conference Center
Could Facebook Messenger kill Email? This is a topic that is becoming more and more relevant as business owners look for ways to increase communications between themselves and their clients. As email open rates have declined over the years, multi-channel marketing has become an essential
Greg Sterling is VP of Strategy & Insights for Local Search Association (LSA). He is also a contributing editor at leading tech blogs Search Engine Land and Marketing Land. He’s been around local digital media for so long he now feels a bit like Yoda.
Does your business need to be on Pinterest? With too many social platforms and too little time, business owners must ruthlessly prioritize where they spend their time and money. But don’t overlook Pinterest. With over 2 billion searches a month, some find it to be
Having a knowledge base is becoming a rather popular trend among companies that own a website to promote their business, and live chat puts that knowledge base to use to benefit both customers and the company. Using a knowledge base can significantly improve their organizations
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