Rumor has it that Las Vegas itself is somehow making an appearance at Rocks Digital 2018. But how can a city make an appearance at a conference? Keep reading to find out. Each year at the Rocks Digital Marketing Conference we work diligently to bring
Cindi Aldrich has been President/CEO of the Association of Directory Publishers (ADP) since 2013. She has extensive business acumen acquired over 30 years in the Yellow Pages industry. Her career in association management has included the positions of Controller, Director of Financial Management and Strategic
Ever since the fateful night in December 2013 when Beyoncé dropped an unannounced self-titled album on iTunes, the game has changed for online launches. The trend has continued, with artists from Taylor Swift to J. Cole announcing new projects with little-to-no rollout. As marketers, we
Bernadette Coleman is the founder and CEO of Advice Local, an award-winning local search technology and local presence management company focused on improving visibility for clients across the local digital universe. Not only is her company a 3x Inc. 500 award winner, Bernadette herself has received
Since the beginning of the internet, Americans have primarily used three main Top Level Domains (TLDs) for our websites: .COM, .NET, and .ORG. There are other TLDs that have been introduced that we’re all familiar with, such as .EDU and .GOV. Understanding Top Level Domains
Cynthia Smoot is a partner at Gangway Advertising where she spends her days creating interactive digital strategies and handling public relations for the firm’s lifestyle clients. She creates buzz for some of Dallas’ hottest brands including Blushington, MiniLuxe, Truluck’s, Pat & Emmitt Smith Charities, and
Most of us are quite aware of the latest Facebook News Feed update. To review, Facebook recently changed its News Feed algorithm with the sole attempt (according to them) to offer users more relevant information from their friends, family, and groups they’ve liked. Mark Zuckerberg’s
With more than 20 years of hands-on and strategic experience in interactive marketing and a background in traditional and interactive public relations and journalism, Tony Wright has spent his career helping companies of all sizes be profitable online. Wright is a search marketing geek, and
Robin Moss is the top frog at ribit, a full-service digital marketing agency she founded in 1994. Ribit provides clients with marketing and social media strategy, custom WordPress websites, eCommerce sites, SEO, content creation, graphic design and branding. Robin’s commitment to quality allows her clients to
Denise K. Casagrande is the Social Media Director for PCG Digital at PCG Companies. Starting in influencer marketing and ecommerce in 2013, Denise has made a career out of testing and writing about social advertising advancements as they’re put into place. Her current passion is
There’s a fairly common idea floating around about SEO that’s becoming less true every single day. For some reason, people are still insisting that there’s only one surefire way to rank in SERPs aka the front page on Google, Bing, or any other search engine:
Lissa Duty, Director of Brand Marketing at Advice Local and Rocks Digital co-founder, is a speaker, social media coach, trainer, and author of 25 Tips to Twitter Success: Learn How to Market Yourself, Brand and Business Online, and co-author of Your LinkedIn Professional Network: How to Connect,
The Evolution Timeline of Local Search 100 A.D. Started with The Roman Bazaar. 50 million people were in ancient Rome during this time. 1970s ARPANET was the first indexer for the internet. The main purpose, at first, was to connect computers at research institutions, funded
Do you want to generate marketing buzz for your new product or service? Are you launching a new product, or have an existing offer and wish to use buzz marketing to increase adoption and sales? This article will discuss the definition of buzz marketing, its
With the pandemic and various other dramatic events, 2020 was a crazy year. However, when we look on the bright side, we see that while the world was mostly shut down, it gave us a little more time to brush up on our digital marketing
What are the two biggest challenges that customer success teams are facing? It is to multiply consumer profiles and increase customer lifetime value (CLTV, CLV, or LTV). Indeed, for many marketers, expanding CLTV is their number-one priority since it helps build long-term relationships and boost
If you’re getting traffic to your business’ website, does it really matter if your search engine optimization strategies are not up to par? You bet it does. Just imagine how much more business you would be getting if you were sending all the right signals
Another Rocks Digital Conference has successfully wrapped up. The wonderful speakers have spoken, and we have all done our best to absorb their wisdom – which is a bit like trying to get a sip of water from a fire hose! As a live blogger,
The Kimono Is Open was presented at the 2019 Rocks Digital Marketing Conference by Marty Weintraub. Here are the takeaways from his session. Integrated Marketing Is a Matter of Survival (Integrated= with various parts or aspects linked or coordinated) Ample % of marketing success integrates
Local Search Success in the Age of Automation was presented at the 2019 Rocks Digital Marketing Conference by Joe Youngblood. Here are the takeaways from his session. The age of automation is coming, whether you like it or not. Self-driving cars are a example of
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