Before I explain why and how to set up an RSS feed, let me explain what an RSS feed is. RSS represents Really Simple Syndication. WordPress websites automatically have an RSS feed on them. (Other sites can have RSS enabled.) For example, the RSS feed for
Do you understand the importance of optimizing your Google My Business page and the factors Google considers to rank your page, including your location, reviews and ratings, and how to build citations? If you’re not clear about what I’m talking about, go back and read the past
The second annual Local Social event returned in 2014 with another amazing group of speakers and networking opportunities. The Local Social is a networking collaboration of local marketing organizations and was held on October 23rd in Richardson, TX. This event brought together experts in the
What is tag management and Why you need it If you do SEO or SEM at a serious level you will, at some point, have a need to add a new tag or tracking code to a client’s website. Sadly, sometimes your priority list and
Motivation is the key ingredient to moving forward in any business. Without motivation everything seems harder and takes longer to complete. Knowing what motivates you is the difference between rocketing forward and crawling at a snail’s pace through a daily to-do list. People are motivated
Authenticity is in – traditional marketing is out. Keep customers rolling in by being you. Tell a story to grow your list. Make sure your brand has a purpose. We all recognize these phrases, because frankly we hear them consistently. The challenge is in the “how.” How
Every business out there wants to dominate Google local search and, to accomplish this, you need to use reviews and ratings in conjunction with other search tools, such as optimizing your location pages on directory and social networking sites. These are ways that your business
Learn how to survive the global economy by thinking “glocally,” meaning think global and serve local. “Globalization is becoming a business imperative for survival and growth,” as referenced in my book, GLOBALIZATION: America’s Leadership Challenge Ahead. Is this how you currently view the business world
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Businesses rely on website maintenance services to keep their site secure, fast and reliable. Yet many people assume that a few WordPress updates and occasional
The rapid growth of AI is changing how people discover businesses online. Listing management services influence whether answer engines like ChatGPT, Perplexit and Google AI
When it comes to securing high-quality, authority-building citations for your business, data aggregator submission services are hard to beat. These platforms distribute consistent business data
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