The Evolution Timeline of Local Search 100 A.D. Started with The Roman Bazaar. 50 million people were in ancient Rome during this time. 1970s ARPANET was the first indexer for the internet. The main purpose, at first, was to connect computers at research institutions, funded
Do you want to generate marketing buzz for your new product or service? Are you launching a new product, or have an existing offer and wish to use buzz marketing to increase adoption and sales? This article will discuss the definition of buzz marketing, its
With the pandemic and various other dramatic events, 2020 was a crazy year. However, when we look on the bright side, we see that while the world was mostly shut down, it gave us a little more time to brush up on our digital marketing
What are the two biggest challenges that customer success teams are facing? It is to multiply consumer profiles and increase customer lifetime value (CLTV, CLV, or LTV). Indeed, for many marketers, expanding CLTV is their number-one priority since it helps build long-term relationships and boost
If you’re getting traffic to your business’ website, does it really matter if your search engine optimization strategies are not up to par? You bet it does. Just imagine how much more business you would be getting if you were sending all the right signals
Another Rocks Digital Conference has successfully wrapped up. The wonderful speakers have spoken, and we have all done our best to absorb their wisdom – which is a bit like trying to get a sip of water from a fire hose! As a live blogger,
The Kimono Is Open was presented at the 2019 Rocks Digital Marketing Conference by Marty Weintraub. Here are the takeaways from his session. Integrated Marketing Is a Matter of Survival (Integrated= with various parts or aspects linked or coordinated) Ample % of marketing success integrates
Local Search Success in the Age of Automation was presented at the 2019 Rocks Digital Marketing Conference by Joe Youngblood. Here are the takeaways from his session. The age of automation is coming, whether you like it or not. Self-driving cars are a example of
The Voice Search Resolution was presented at the 2019 Rocks Digital Marketing Conference by Abhi Vyan. Here are the takeaways from his session. You used to open your phone, open an app, add things to your cart, and complete the purchase. Now you just say
The Opening Keynote Panel was presented at the 2019 Rocks Digital Marketing Conference with moderator Giovanni Galluci and panelists Heather Nichols, Nicole Wight, and Cameron Gawley. Here are the takeaways from this session. Our day began with a panel discussion regarding Facebook. Giovanni noted that
You Got the Opt-In – Now What was presented at the 2019 Rocks Digital Marketing Conference by Patty Farmer. Here are the takeaways from her session. Imagine if all of your connections on all of your social platforms were on your email list? Your email
0 to 50,000 Organic Users Per Month was presented at the 2019 Rocks Digital Marketing Conference by Jason Hennessey. Here are the takeaways from his session. Jason is the CEO at Hennessey Consulting, known for reverse engineering the Google Algorithm. He talked to us about
Tarsha Hearns is an experienced professional with over 20 years of marketing and entrepreneurial expertise. Affectionately known as The Marketing Lady, she has assisted hundreds of entrepreneurs scale their businesses. Tarsha is an engaged member of the local business community and has received numerous awards
For the past 20 years, James Loomstein has been on a mission to make marketing more respected inside organizations and recognized as the growth driver of business. Currently, James is the Managing Partner of Rogue Marketing, working with VC firms and growth-oriented companies to bring
Clint Butler is a retired noncommissioned U.S. Army officer. After serving 22 years active duty, including deployments to Kosovo, Iraq and Afghanistan, he worked for two years as a contractor training explosives and narcotics detection dog teams in Afghanistan. He holds master’s degrees in Internet
A decorated US Army Black Hawk Helicopter Pilot, Elizabeth McCormick, CSP, CW2 (RET) flew air assault, command and control, top-secret intelligence missions and transported high-level government VIPs, transitioning from her military service to corporate management to public speaking. Elizabeth is an in-demand Motivational Keynote Speaker
Best-selling author, international speaker and self-made mom entrepreneur, Elayna Fernández is best known for her award-winning blog thePositiveMOM.com, inspiring millions of moms in over 160 countries. An avid Storyteller, Story Strategist, and Student of Pain, she has spoken on prestigious stages around the world and
Over the past 8 years Sanjay Jenkins has built several 7- and 8-figure consumer businesses, ranging from software to soap. Sanjay’s experience in digital marketing has focused primarily on retention marketing through email and SMS, and customer acquisition via paid social. Sanjay is the Managing
How many pages on your website are sitting frustratingly close to the bottom of the first page of search results, or the top of the second page of search results? For an established website, applying a few on-page SEO strategies, integrated with some content marketing
For the conference’s 10-year anniversary, it’s only fitting that Fred Campos will be moderating the Social Media Day keynote panel of experts. A little-known fact about Fred is that he celebrated Social Media Day with Lissa in 2011 prior to our first conference. Lissa, Fred
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The rapid growth of AI is changing how people discover businesses online. Listing management services influence whether answer engines like ChatGPT, Perplexit and Google AI
When it comes to securing high-quality, authority-building citations for your business, data aggregator submission services are hard to beat. These platforms distribute consistent business data
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